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MarTech

  • Customer Data Management
February 10, 2026
Review of Zoho CRM

Is Zoho CRM the Right Partner for Your Established Business? For a seasoned company with decades of success, the prospect of adopting new technology often brings a significant risk: being forced to dismantle proven, intricate processes to fit the rigid

Review of Zoho CRM
  • B2B Marketing
February 10, 2026
B2B Marketing Wastes 50 Years of Super Bowl Ads
  • B2B Marketing
February 10, 2026
Is B2B Programmatic Measurement Finally Clear?
  • Marketing Automation / Email Marketing
February 10, 2026
Autonomous Marketing Campaigns – Review
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  • Content Marketing Technology
Is Your Agency Ready for AI and Global SEO?
February 6, 2026
Is Your Agency Ready for AI and Global SEO?
  • Content Marketing Technology
Is Your Content Valuable Enough for AI Search?
February 5, 2026
Is Your Content Valuable Enough for AI Search?
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Marketing Automation / Email Marketing
Marketers and Consumers Clash on Email Opt-In Strategy
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Marketing Automation / Email Marketing
Could Email Analytics Fund Your Next Film?
February 5, 2026
Could Email Analytics Fund Your Next Film?
  • Customer Experience (CX)
Economics Splits Customer Experience Into Two Tiers
February 6, 2026
Economics Splits Customer Experience Into Two Tiers
  • B2B Marketing
Trend Analysis: Credibility in B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing
  • Customer Experience (CX)
Bad Customer Service Is Killing Your Brand
January 21, 2026
Bad Customer Service Is Killing Your Brand
  • B2B Marketing
Marketo’s New AI Delivers on Its B2B Promise
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 10, 2026
Autonomous Marketing Campaigns – Review

The long-established boundary between human-led strategy and automated execution is dissolving, giving rise to a new era where marketing campaigns can independently learn, adapt, and optimize themselves in real time. This review explores the evolution of this technology, catalyzed by

Autonomous Marketing Campaigns – Review
  • Marketing Automation / Email Marketing
Why Does Your Email Need a Human in 2026?
February 9, 2026
Why Does Your Email Need a Human in 2026?

The widespread adoption of artificial intelligence in email outreach has created a digital paradox where the very tools designed to enhance communication are actively diminishing its effectiveness. What was promised as a revolution in personalization and efficiency has instead led

  • Marketing Automation / Email Marketing
Marketers and Consumers Clash on Email Opt-In Strategy
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy

A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of

MarTech

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How Can AI Transform SMB Marketing Strategies?
  • Digital Marketing
July 31, 2025
How Can AI Transform SMB Marketing Strategies?

In the ever-evolving landscape of marketing, small and medium-sized businesses (SMBs) confront the challenge of balancing efficiency with resources. A

Trend Analysis: Generative AI in B2B Marketing
  • B2B Marketing
July 30, 2025
Trend Analysis: Generative AI in B2B Marketing

The confluence of economic volatility and the rapid integration of generative AI (genAI) is profoundly reshaping B2B marketing strategies. Businesses

Google Clarifies AI’s Role: SEO Practices Remain Key
  • Content Marketing Technology
July 30, 2025
Google Clarifies AI’s Role: SEO Practices Remain Key

The Evolving Role of AI in Search Optimization “Can AI-driven technologies redefine search optimization as we know it?” This provocative

Trend Analysis: Generative AI in Digital Marketing
  • Digital Marketing
July 30, 2025
Trend Analysis: Generative AI in Digital Marketing

As businesses strive to stay ahead in the digital age, transformative technologies continuously redefine how they engage with consumers. Generative

CAYIN’s SMP Enhances Digital Transformation in Key Sectors
  • Customer Data Management
July 30, 2025
CAYIN’s SMP Enhances Digital Transformation in Key Sectors

Digital Signage: Revolutionizing Business Across Industries As businesses increasingly migrate toward a digital-first approach, the need for seamless system integration

Trend Analysis: AI Hybrid Contact Centers
  • Customer Experience (CX)
July 30, 2025
Trend Analysis: AI Hybrid Contact Centers

Imagine a bustling contact center where the echo of ringing phones doesn’t seem overwhelming because artificial intelligence (AI) has lightened

How Is AI Shaping SEO and Search Behavior in APAC?
  • Content Marketing Technology
July 30, 2025
How Is AI Shaping SEO and Search Behavior in APAC?

In the rapidly evolving landscape of SEO and search engine technologies, the Google Search Central Live Deep Dive Asia Pacific

Transform Traditional SEO to a Modern Topic-First Strategy
  • Content Marketing Technology
July 30, 2025
Transform Traditional SEO to a Modern Topic-First Strategy

Rethinking SEO Practices: A Modern Necessity In today’s ever-evolving digital landscape, professionals often find themselves wondering: why do traditional SEO

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MarTech

Popular Stories

  • B2B Marketing
February 9, 2026
How B2B Teams Use Video to Win Deals on Day One

The conventional wisdom that separates B2B video into either high-level brand awareness campaigns or granular product demonstrations is not just outdated, it is actively undermining sales pipelines. This limited perspective often forces marketing teams to choose between creating content that

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Marketing Automation / Email Marketing
February 5, 2026
How Do You Turn Subscribers Into Customers?

An overflowing email inbox represents a significant, yet frequently untapped, reservoir of potential revenue for businesses that master the art of genuine connection over simple promotion. The journey from a name on a list to a loyal, paying customer is

  • Customer Experience (CX)
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?

In a significant strategic initiative aimed at revolutionizing customer service delivery in West Africa, a major regional telecommunications operator has embarked on a collaboration with the prominent South African systems integrator, SGT Solutions, and global testing leader, Keysight. This partnership

  • B2B Marketing
April 15, 2024
How Crucial is an Ideal Customer Profile in Marketing?

Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising customers. An ICP’s purpose is to identify individuals who are not just

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • B2B Marketing
October 17, 2023
Account-Based Display Advertising: Driving Meaningful Connections with High-Value Accounts

Account-Based Display Advertising is a strategic B2B marketing approach that involves showing personalized ads to a carefully chosen group of high-potential accounts. By focusing on specific accounts instead of a broader audience, this approach aims to increase the chances of

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MarTech

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Breaking New Ground: Intel and Act-On Software’s Collaboration Set to Transform AI-based Marketing
  • Marketing Automation / Email Marketing
September 19, 2023
Breaking New Ground: Intel and Act-On Software’s Collaboration Set to Transform AI-based Marketing

In a promising partnership, the leading marketing automation software provider, Act-On Software, has joined forces with Intel to develop Act-On

Blueprint for Success: Key Strategies for Scaling Your Freelance or Service Business
  • Digital Marketing
October 16, 2023
Blueprint for Success: Key Strategies for Scaling Your Freelance or Service Business

In today’s competitive market, targeting high-end clients can be a game-changer for freelancers and service providers. Not only does it

Maximizing Enterprise Search with Effective Content Tagging Taxonomy
  • Content Marketing Technology
February 20, 2024
Maximizing Enterprise Search with Effective Content Tagging Taxonomy

In today’s data-rich corporate environments, navigating the sea of digital content rapidly and accurately is key. The cornerstone of superior

  • Customer Experience (CX)
January 6, 2026
Empathy at Scale Will Redefine CRM and Customer Experience
  • Customer Experience (CX)
August 1, 2023
Maximizing Customer Experience for Long-Term Success: The Key to Building Loyalty
  • Marketing Automation / Email Marketing
January 27, 2026
Can AI Revolutionize Your Email Marketing?
  • Customer Data Management
September 7, 2023
HubSpot Unveils Campaign Assistant and LinkedIn Sales Navigator Integration to Empower Marketers