MarTech

December 19, 2025

Insightly Launches AI Copilot to Boost CRM Productivity

With a deep background in CRM technology and customer data platforms, Martech expert Aisha Amaira has spent her career at the intersection of marketing and innovation. She focuses on how businesses can harness powerful technologies to unlock critical customer insights

December 18, 2025

Trend Analysis: Skill-Based Digital Marketing Training

December 18, 2025

Report Reveals How AI Will Shape Franchise Marketing

December 18, 2025

AI-Powered Emails Transform B2B Marketing Engagement

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Marketing Automation

December 18, 2025

AI-Powered Emails Transform B2B Marketing Engagement

The modern business-to-business buyer’s inbox has become a fiercely competitive digital arena where generic, static messages are immediately relegated to the archives, forcing a fundamental reinvention of email marketing itself. In this environment, the line between communication and experience has

December 16, 2025

Trend Analysis: AI-Powered Email Marketing

Navigating the daily deluge of over 300 billion emails demands a fundamental shift in strategy, one where artificial intelligence has moved from the periphery to the very core of modern marketing operations. It is no longer an auxiliary tool for

December 15, 2025

Trend Analysis: Email Marketing Evolution

The digital mailbox has transformed from a simple delivery point into a fiercely contested battleground for attention, where the average person receives over a hundred emails daily and simply reaching the inbox is no longer a victory. The true challenge

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December 3, 2025

How Will AI and Messaging Shape Customer Engagement by 2026?

Imagine a world where a simple text to a company resolves a billing issue, books an appointment, or even suggests

December 3, 2025

How Is Elite SEO Consulting Redefining Digital Marketing?

Imagine a digital marketing landscape where the rules of the game change overnight, and only the most adaptable players thrive

December 3, 2025

Trend Analysis: SMS Marketing Innovations

In an era where digital noise drowns out countless marketing messages, imagine a tool that cuts through the clutter with

December 3, 2025

Black Friday: The Ultimate Test for Customer Experience

Picture a frenzied shopping day where millions of consumers flood online platforms and physical stores, hunting for unbeatable deals, all

December 3, 2025

Is AI in Customer Support Prioritizing Speed Over Trust?

Imagine reaching out to a company for help with a faulty product, only to be met with an AI chatbot

December 3, 2025

Predicting Content Marketing Success with Key Signals

In the high-stakes arena of B2B content marketing, proving impact often feels like chasing a moving target with no clear

December 2, 2025

Trend Analysis: First-Party Data in B2B Marketing

Imagine a world where the once-reliable tools of digital marketing crumble overnight, leaving B2B marketers scrambling to connect with their

December 2, 2025

How Does Salesforce AI CRM Transform Banking in the Philippines?

Imagine a banking landscape where data, though abundant, remains a puzzle with missing pieces, leaving institutions struggling to make informed

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December 18, 2025

Is Customer Experience the New B2B Battleground in Asia?

A landmark report has provided an in-depth benchmark of Business-to-Business (B2B) customer experience (CX) maturity across twelve major Asian economies, revealing a fundamental shift in the region’s competitive landscape. The analysis, which covers China, Japan, India, South Korea, Singapore, Taiwan,

December 11, 2025

Real-Time Intelligence Transforms Customer Conversations

The sheer volume of customer conversations happening every minute across countless digital and voice channels has created a strategic imperative for businesses to listen more effectively than ever before. In an environment where customer expectations for speed, clarity, and personalization

December 9, 2025

CX in 2026 Demands Operational Muscle Over Vision

Beyond the Hype: The Urgent Call for an Operational Reality Check in CX The customer experience (CX) industry is at a critical inflection point, caught between the soaring promises of a technologically advanced future and the frustrating reality of systemic

December 16, 2025

A Bottom-Up Approach Creates Smarter CX Goals

In a brightly lit conference room, a familiar scene unfolds as a customer experience task force convenes to chart a course for the year, and a senior executive confidently proposes a target that sounds both ambitious and achievable: a three

December 16, 2025

Product Experience Is the New Customer Loyalty

The most critical moment in the customer journey is not the click of a ‘buy’ button, but the often-silent and uncertain period that follows the product’s arrival at their doorstep. In this space, excitement can quickly turn to frustration, and

July 11, 2025

Can AI Chatbots Balance Efficiency and Empathy in Customer Service?

In today’s digital landscape, a compelling paradox unfolds as businesses embrace AI-powered chatbots—a formidable blend of efficiency and empathetic engagement. These automated marvels have become indispensable for organizations striving to meet contemporary service expectations, offering a tantalizing promise of immediate,

September 16, 2024

How Can Customer Reviews Boost E-commerce and Brand Growth?

The impact of customer reviews on e-commerce and brand growth cannot be overstated in today’s digital-first world. A notable trend observed in the past few years is the increasing trust consumers place in online reviews. A striking 66% of consumers

November 4, 2025

How Is Infobip Revolutionizing AI-Powered Customer Engagement?

I’m thrilled to sit down with Aisha Amaira, a renowned MarTech expert whose passion for blending technology with marketing has transformed how businesses connect with their customers. With her deep expertise in CRM marketing technology and customer data platforms, Aisha

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