
A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of

A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of





In the world of filmmaking, where a single connection can launch a career, the art of communication is paramount. But what happens after you hit “send” on that crucial email? We’re joined today by Aisha Amaira, a MarTech expert who


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The world of email marketing is evolving rapidly, with interactive emails leading the charge in reshaping how brands communicate with their audience. By transforming traditional static emails into dynamic, engaging experiences, interactive emails not only capture attention but also foster

Phonexa, a performance marketing software company, has announced a strategic partnership with SMTP, a reputable email service provider. This collaboration, unveiled at the MailCon conference in New York, aims to enhance Phonexa’s E-Delivery platform, integrating SMTP’s advanced email delivery solutions
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The world of email marketing is evolving rapidly, with interactive emails leading the charge in reshaping how brands communicate with their audience. By transforming traditional static emails into dynamic, engaging experiences, interactive emails not only capture attention but also foster

Email marketing has long stood as a bastion of B2B lead generation, consistently offering high ROI and unparalleled reach. With 2024 on the horizon, the practice is poised to evolve further, incorporating advanced technologies and shifting strategies to better engage

Redi-Data, Inc., a notable provider of data services and digital marketing solutions, has announced the successful completion of its 2024 Alliance for Audited Media (AAM) audit for its physician email database and email deliverability rate. The audit is a significant

The email landscape is undergoing a substantial transformation with major service providers like Google, Yahoo, and Apple enforcing stringent DMARC (Domain-based Message Authentication, Reporting, and Conformance) policies. Microsoft is also expected to follow this path shortly. For e-commerce retailers, where

Email marketing continues to be a highly effective tool in the digital marketing arsenal, thanks to its substantial ROI, low unsubscribe and spam rates, and adaptability. John Anderson’s article, "Is Email Marketing Still Effective?", delves into the sustained relevance and

Phonexa, a performance marketing software company, has announced a strategic partnership with SMTP, a reputable email service provider. This collaboration, unveiled at the MailCon conference in New York, aims to enhance Phonexa’s E-Delivery platform, integrating SMTP’s advanced email delivery solutions
Browse Different Divisions







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