
A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of

A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of





In the world of filmmaking, where a single connection can launch a career, the art of communication is paramount. But what happens after you hit “send” on that crucial email? We’re joined today by Aisha Amaira, a MarTech expert who
Deeper Sections Await

Envisioning the future of email marketing automation, especially by 2025, calls for an understanding of the technological advancements poised to revolutionize this field. One of the most significant shifts in email marketing will be driven by artificial intelligence (AI), enabling

Email marketing remains a cornerstone of digital marketing strategies, yet there is a notable disconnect between what marketers aim to achieve and what consumers actually experience. This gap is highlighted in Litmus’ recent report, which sheds light on the differing
Browse Different Divisions

Envisioning the future of email marketing automation, especially by 2025, calls for an understanding of the technological advancements poised to revolutionize this field. One of the most significant shifts in email marketing will be driven by artificial intelligence (AI), enabling

In today’s fast-paced business environment, B2B marketing automation has become a game-changer for lead generation and sales alignment. This article delves into the evolution of marketing automation, its benefits for lead generation, enhancements in lead nurturing, and the alignment of

In today’s rapidly evolving digital landscape, customer journeys are no longer linear, and engaging consumers effectively has become increasingly complex. Potential customers may see an ad on Instagram, scroll past it, notice an exclusive offer in their email inbox, and

Email retargeting is a powerful tool that ecommerce brands can utilize to transform online window shoppers into paying customers. This strategic marketing tactic not only leverages customer data but also crafts personalized campaigns aimed at re-engaging individuals who have previously

Email marketing remains a crucial cornerstone of digital strategies for businesses worldwide, but the approaches to and expectations of this medium are evolving rapidly. A detailed analysis based on Litmus’ highly anticipated “The State of Email in Lifecycle Marketing, 2024

Email marketing remains a cornerstone of digital marketing strategies, yet there is a notable disconnect between what marketers aim to achieve and what consumers actually experience. This gap is highlighted in Litmus’ recent report, which sheds light on the differing
Browse Different Divisions





Uncover What’s Next
B2BDaily uses cookies to personalize your experience on our website. By continuing to use this site, you agree to our Cookie Policy