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Are You Aware of the Key Risks in AI-Powered Marketing Technology?
July 9, 2024
Are You Aware of the Key Risks in AI-Powered Marketing Technology?

The rapid evolution of AI-powered marketing technology, commonly referred to as “martech,” has completely transformed the way businesses understand and engage with their audiences. This powerful technology allows marketers to analyze vast datasets, uncover actionable insights, and make informed, data-driven

How Can AI Revolutionize Your Email Marketing Campaigns?
July 8, 2024
How Can AI Revolutionize Your Email Marketing Campaigns?

In the world of digital marketing, email remains a vital channel for engaging with customers, known for its targeted, cost-effective reach, and impressive open rates. With the integration of Artificial Intelligence (AI), email marketing becomes a powerhouse of personalized and

How Will Ansira’s Acquisitions of BrandMuscle and SproutLoud Impact TCMA?
July 3, 2024
How Will Ansira’s Acquisitions of BrandMuscle and SproutLoud Impact TCMA?

The landscape of channel partner marketing technology, also known as Through-Channel Marketing Automation (TCMA) or Partner Marketing Automation Platforms (PMAP), is undergoing a significant transformation. Ansira Partners, Inc., a notable independent global marketing technology company, has announced its ambitious acquisition

Is Email Marketing Still Effective for Businesses in 2024 and Beyond?
July 2, 2024
Is Email Marketing Still Effective for Businesses in 2024 and Beyond?

In the rapidly evolving landscape of digital marketing, one question consistently arises: Is email marketing still effective in 2024 and beyond? As businesses adapt to new technologies and emerging platforms, the relevance of email marketing is frequently questioned. However, this

Canva Collaboration Simplifies Design for Benchmark Email Marketers
June 28, 2024
Canva Collaboration Simplifies Design for Benchmark Email Marketers

Benchmark Email, a prominent sales and marketing software provider, has announced an exciting new integration with Canva, the well-known visual communication platform. This collaboration promises to revolutionize the way marketers approach the email design process by making it more accessible

How Can Drip Campaigns Boost B2B Marketing Success?
June 27, 2024
How Can Drip Campaigns Boost B2B Marketing Success?

In the competitive world of B2B marketing, keeping leads engaged and guiding them toward a purchase decision is a daunting challenge that almost every marketer faces. One strategic approach that is gaining increasing traction for its effectiveness in addressing this

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Are You Aware of the Key Risks in AI-Powered Marketing Technology?
July 9, 2024
Are You Aware of the Key Risks in AI-Powered Marketing Technology?

The rapid evolution of AI-powered marketing technology, commonly referred to as “martech,” has completely transformed the way businesses understand and engage with their audiences. This powerful technology allows marketers to analyze vast datasets, uncover actionable insights, and make informed, data-driven

How Can AI Revolutionize Your Email Marketing Campaigns?
July 8, 2024
How Can AI Revolutionize Your Email Marketing Campaigns?

In the world of digital marketing, email remains a vital channel for engaging with customers, known for its targeted, cost-effective reach, and impressive open rates. With the integration of Artificial Intelligence (AI), email marketing becomes a powerhouse of personalized and

How Will Ansira’s Acquisitions of BrandMuscle and SproutLoud Impact TCMA?
July 3, 2024
How Will Ansira’s Acquisitions of BrandMuscle and SproutLoud Impact TCMA?

The landscape of channel partner marketing technology, also known as Through-Channel Marketing Automation (TCMA) or Partner Marketing Automation Platforms (PMAP), is undergoing a significant transformation. Ansira Partners, Inc., a notable independent global marketing technology company, has announced its ambitious acquisition

Is Email Marketing Still Effective for Businesses in 2024 and Beyond?
July 2, 2024
Is Email Marketing Still Effective for Businesses in 2024 and Beyond?

In the rapidly evolving landscape of digital marketing, one question consistently arises: Is email marketing still effective in 2024 and beyond? As businesses adapt to new technologies and emerging platforms, the relevance of email marketing is frequently questioned. However, this

Canva Collaboration Simplifies Design for Benchmark Email Marketers
June 28, 2024
Canva Collaboration Simplifies Design for Benchmark Email Marketers

Benchmark Email, a prominent sales and marketing software provider, has announced an exciting new integration with Canva, the well-known visual communication platform. This collaboration promises to revolutionize the way marketers approach the email design process by making it more accessible

How Can Drip Campaigns Boost B2B Marketing Success?
June 27, 2024
How Can Drip Campaigns Boost B2B Marketing Success?

In the competitive world of B2B marketing, keeping leads engaged and guiding them toward a purchase decision is a daunting challenge that almost every marketer faces. One strategic approach that is gaining increasing traction for its effectiveness in addressing this

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