Marketing Automation / Email Marketing

The world of email marketing has undergone significant upheaval in recent times, making it essential for marketers to stay informed and adapt their strategies. To guide email marketers through these changes, Litmus has brought back its “State of Email” report.

The team at Sinch Email on Acid is thrilled to unveil seven new testing profiles designed to ensure that you deliver an exceptional email experience to your valuable subscribers. In today’s dynamic digital landscape, where engaging subscribers is crucial, keeping

In the world of online retail, e-commerce cart abandonment has become a major challenge for businesses. The concept refers to the act of customers visiting an online store, adding items to their shopping carts, but ultimately deciding to leave the

In the world of email marketing, one of the biggest challenges is ensuring that your emails reach your subscribers’ primary folder, rather than getting lost in the promotions tab or worse, flagged as spam. In this article, we will explore