Marketing Automation / Email Marketing

Act-On Software is staying ahead of the game, preparing for stricter email standards from providers like Google and Yahoo, which demand higher security and content quality. Now, adopting email authentication protocols such as DMARC, DKIM, and SPF has become critical

In the dynamic realm of digital marketing, email remains a constant, masterful at guiding personalized messages straight to the audience. The email footer, often underestimated, plays a crucial role not just in reinforcing a brand’s image, but also in ensuring

Email marketing remains a critical component in digital marketing tactics, offering a personalized and engaging approach for businesses. This dynamic field presents a suite of specialized tools, each aimed at enhancing various aspects of email outreach initiatives. We look at

In the ever-evolving landscape of digital marketing, email campaigns firmly hold their ground as a pivotal tool for engaging with audiences and catalyzing conversions. Despite the buzz of social media and emerging online platforms, the judicious application of email marketing

In today’s world, where digital communication is not just prevalent but essential, leading email service providers such as Google and Yahoo are taking significant steps to evolve. With changes set to roll out in March 2024, these revised email policies