The financial services industry has recognized the value of innovation and sales excellence this year by awarding Katrina Orlando, the Vice President of Sales Engagement at Incenter Marketing, with the prestigious 2024 Trailblazers Award. This accolade, bestowed by the PROGRESS in Lending Association, marks Orlando’s significant impact in employing digital media to invigorate sales engagement, in turn enhancing brand identity and propelling professional growth. Her contributions since her start in 2023 at Incenter Marketing have brought about transformative change within the organization and its wider community network.
Orlando has been pivotal in the establishment and success of the Sales Engagement practice at Incenter Marketing. This revolutionary arm of the company aids sales teams in their quest to infuse modern digital solutions, like video, into their sales approach. The initiative is multifaceted, providing benefits to external clients as it reinforces internal community amongst Incenter Lender Services and affiliated companies.
Commendations and Milestones
Katrina Orlando, the VP of Sales Engagement at Incenter Marketing, has been honored with the 2024 Trailblazers Award from the PROGRESS in Lending Association for her innovative work in digital sales engagement. Since joining in 2023, Orlando has made a remarkable impact, using digital media to boost brand presence and facilitate growth. Her role has been central to the establishment of a new Sales Engagement department at Incenter Marketing, focused on integrating digital tools, like video, to evolve sales tactics. This has not only enhanced service to external clients but also strengthened the sense of community within Incenter Lender Services and its affiliated entities. Orlando’s strategic approach and the considerable enhancements she’s brought to the company showcase why she’s a deserving recipient of such a prestigious accolade.