How Did Sealskinz Streamline Sales Post-Brexit?

April 2, 2024

How Did Sealskinz Streamline Sales Post-Brexit?

Sealskinz, an endurance accessory brand, navigated the new post-Brexit trade landscape by revamping their IT infrastructure. The transition out of the EU ushered in complex customs and VAT rules, significantly impacting Sealskinz’s order management process within European markets. To streamline their operations, Sealskinz implemented a strategic IT overhaul which focused on integrating their e-commerce system, Shopify, with the enterprise resource planning tool, SYSPRO, collaborating with a 3PL provider.

This integration project, powered by the BPA Platform, led to an impressive 90% automation of their sales order workflow. This significantly minimized the need for manual data entry, curtailing the likelihood of errors. Integrating these systems allowed for the efficient handling of Shopify orders, ensuring they were quickly logged in SYSPRO and then expedited through their chosen 3PL partner, resulting in improved service levels and operational efficiency. Through these measures, Sealskinz effectively met the logistical challenges posed by Brexit and set up a robust system for order management.

Automating Order Management

The cornerstone of the automation was the deployment of BPA Platform’s cutting-edge technology. Notably, it featured APIs that enabled efficient data exchange between Sealskinz’s SYSPRO system and Descartes, a platform specializing in logistics and supply chain solutions. This facilitated the management of their bonded warehouse in King’s Lynn and supported their expansion by linking with a 3PL company in Milton Keynes for improved distribution. As a result, Sealskinz was able to manage the post-Brexit VAT segregation and reporting with newfound precision, making the preparation of HMRC submissions less burdensome and more accurate.

Tim Petts, the IT Manager at Sealskinz, was particularly pleased with the BPA Platform’s capabilities. Its user-friendly design, incorporating drag-and-drop features, made it accessible to staff members, significantly shortening the learning curve. Petts also praised the troubleshooting aspects of the software, which have been vital in maintaining uninterrupted operations. This technical agility has enhanced the company’s overall performance, allowing them to manage order transitions from entry to delivery with remarkable speed and efficiency.

Enhanced Operational Efficiencies

Through BPA Platform’s flexible automation, Sealskinz overcame post-Brexit challenges by customizing processes for efficient order handling. Their enhanced logistics, vital in this new economic reality, ensured Sealskinz’s edge in customer service by enabling quick order processing.

Such advancements in Sealskinz’s IT systems mirror trends in the wider industry, as seen with companies like Twilio, NICE, and Clari incorporating cutting-edge customer interaction and AI innovations to improve business operations. Sealskinz’s strategic use of technology during a period of significant regulatory change underscores how businesses that employ effective tech solutions can distinguish themselves and succeed. The case of Sealskinz illustrates the impactful role of technology in adapting to and benefiting from the evolving commercial environment.

Explore more

Why Corporate Wellness Programs Fail to Fix Workplace Stress

February 26, 2026

The modern professional often finds that for every dollar spent on a meditation app by their employer, nearly one hundred and fifty dollars are drained from the global economy due to systemic burnout and disengagement. This economic disparity highlights a growing tension between the wellness industry, which has grown into a juggernaut worth sixty billion dollars, and the eight point

How to Fix the Workplace Communication and Feedback Crisis

February 26, 2026

The silent erosion of professional morale often begins not with a grand failure of strategy but with the subtle, persistent friction caused by poorly articulated managerial guidance. This disconnect between managerial intent and employee performance represents a significant hurdle for modern organizations, as traditional critique methods frequently lead to burnout rather than improvement. Addressing the central challenge of workplace communication

How Can You Close the Feedback Gap to Retain Top Talent?

February 26, 2026

When elite professionals choose to resign, the departure frequently stems from a prolonged absence of meaningful dialogue regarding their trajectory within the organization and the specific expectations surrounding their professional contributions. This silence creates a vacuum where uncertainty flourishes, eventually pushing high achievers toward the exit. Research indicates that nearly half of all employees who voluntarily leave their roles cite

Can AI Infrastructure Redefine Wealth Management?

February 26, 2026

The once-revolutionary promise of digital wealth management has hit a ceiling where simply layering more software atop crumbling legacy systems no longer yields a competitive edge for modern firms. This realization has sparked a fundamental shift in how the industry approaches technology. Instead of pursuing cosmetic updates, firms are now looking at the very bones of their operations to find

Family Office Models Reshape Korean Wealth Management

February 26, 2026

The skyline of Seoul no longer just represents industrial might but also signals a historic accumulation of private capital that is forcing the nation’s most prestigious financial institutions to rewrite their playbooks entirely. The traditional private banking model, once centered on the 1-billion-won investor, is undergoing a radical metamorphosis. As of 2026, a burgeoning class of ultra-wealthy households has redefined