b2b-daily
Home | MarTech | Digital Marketing

GTM Buddy Raises $8M to Boost B2B Sales with AI Tech

Avatar photo
by Cailee Foster
April 17, 2024
Image Credit: Vecteezy
GTM Buddy Raises $8M to Boost B2B Sales with AI Tech

GTM Buddy recently garnered $8 million in a Series A funding round aimed at revolutionizing B2B sales with AI technology. Archeran Capital and Leo Capital spearheaded the investment, with Neon Fund and Stellaris Venture Partners also participating. The brain behind GTM Buddy is Sreedhar Peddineni, who brings a wealth of experience from Gainsight and Planful. This innovation comes as a game-changer in sales enablement, where legacy systems have struggled to enhance sales rep productivity effectively. GTM Buddy leverages AI to seal “leaky” sales funnels, promising to significantly boost conversion rates through smarter sales assistance and management capabilities. This fresh injection of capital underscores the industry’s recognition of GTM Buddy’s potential to elevate sales performance using state-of-the-art AI technology.

Revolutionizing Sales Enablement

Gartner analysts predict a pivotal turn in B2B sales tactics, anticipating AI’s prevalent role by 2025. GTM Buddy stands out with AI-driven tools including context-sensitive sales strategies, tailored engagement materials, and scoring for actionable coaching insights. These features not only streamline the sales process but also resonate well with users, positioning sales professionals for success amidst the evolving sales landscape.

Archeran Capital’s praise underscores GTM Buddy’s innovative approach in overcoming long-standing B2B sales challenges with AI-centered solutions. This recent cash injection is intended to broaden GTM Buddy’s market presence, notably by the second quarter of 2024. GTM Buddy is on a trajectory to transform the sales domain with cutting-edge AI, targeting a top spot in the realm of AI-fueled sales enablement tools.

Artificial IntelligenceBusiness Strategy

Explore more

WP Go Maps Plugin Vulnerability – Review
February 2, 2026

A seemingly simple oversight in a single line of code has created a significant security gap in over 300,000 WordPress websites, demonstrating how even popular and trusted tools can harbor critical vulnerabilities. This review explores the technical nature of the flaw discovered in the WP Go Maps plugin, its potential impact on website operations, the specific risks it poses, and

FBI Dismantles Major Ransomware Forum RAMP
February 2, 2026

In the shadowy, high-stakes world of international cybercrime, a law enforcement seizure is typically a sterile affair of official seals and legalistic text, but the day the Russian Anonymous Marketplace went dark, visitors were greeted instead by the winking face of a beloved cartoon girl. On January 28, the Federal Bureau of Investigation executed a takedown of RAMP, the dark

Ruling Clarifies the High Bar for Forced Resignation
February 2, 2026

The experience of feeling trapped in a difficult work environment, where conversations with management feel less like support and more like pressure, is an increasingly common narrative in the modern workplace. Many employees in such situations feel they have no choice but to leave, believing their resignation was not a choice but a necessity forced upon them by their employer’s

Why Workplace Belonging Is a Core HR Metric
February 2, 2026

The modern professional environment presents a striking contradiction where the place employees turn to for a sense of community, second only to their own homes, is simultaneously where feelings of profound isolation are taking root. This growing chasm between the need for connection and the reality of disconnection has propelled “belonging” from a soft-skill aspiration to a critical, measurable component

Is Your Office at Risk From a Zero-Day Flaw?
February 2, 2026

A single, seemingly harmless document opened by an unsuspecting employee can be all it takes for cybercriminals to bypass your organization’s digital defenses, a scenario now made real by a critical software flaw. This vulnerability isn’t theoretical; it is a clear and present danger that requires immediate and informed action to prevent potentially devastating security breaches. A New Threat on