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Frequence Rolls Out O&O Ad Tools, Fuels AIM Media Sales Surge

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by Cailee Foster
April 18, 2024
Image Credit: Vecteezy
Frequence Rolls Out O&O Ad Tools, Fuels AIM Media Sales Surge

In an industry ruled by the need for efficiency, Frequence has introduced a suite of innovative tools designed to revolutionize the way publishers handle owned and operated (O&O) digital ad inventory. Addressing long-standing inefficiencies in sales, fulfillment, and reporting, these new features are set to drastically simplify processes that were previously tedious and manual.

AIM Media Experiences Sales Efficiencies

At the forefront of users capitalizing on these advancements is AIM Media. With operations spanning Ohio, Indiana, and Texas, their local sellers have experienced a notable surge in sales and operational productivity. Oliver Jacob, the President of Frequence, explains that the technology is crafted to eradicate manual intervention, allowing media companies to effortlessly sell and manage their first-party inventory.

Transforming Digital Media Operations

Digitally transforming the media landscape, Frequence’s tools integrate real-time inventory availability checks with automated delivery and reporting mechanisms. As a result, companies like AIM Media are benefiting from a streamlined workflow that not only spares them time but also bolsters their capacity to cultivate sales growth.

The Impact on AIM Media’s Workflow

Gilbert Ramirez, AIM Media’s Director of Digital Fulfillment Operations, has reported a marked decline in the time invested in order execution, which has positively impacted sales performance. These tools offer the rare capacity to automate complex processes and marry local content with first-party data, thereby catapulting AIM Media’s reach to extend to broader digital markets.

With Frequence’s innovation, media companies are mastering the art of efficient digital campaign execution and audience connection at an unparalleled scale.

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