In a move poised to revolutionize marketing efforts across various industries, Dun & Bradstreet (D&B), a globally recognized leader in business decisioning data and analytics, has unveiled D&B ID Graph Plus. This advanced identity solution integrates consumer insights with comprehensive B2B2C linked data and digital signals. The objective is to provide marketing teams with the tools needed to enhance visibility into 360-degree customer profiles, thereby enabling the creation of more effective omnichannel marketing campaigns. Utilizing a blend of high-quality, trusted B2B and B2C data, D&B ID Graph Plus significantly enhances addressable audiences and identity capabilities.
Merging Consumer and Business Data for Enhanced Insights
The core of D&B ID Graph Plus lies in its innovative use of validated B2B2C identifiers, which are supplemented by deep consumer intelligence and real-time digital signals. This unique combination ties the information to the D-U-N-S® Number, a globally recognized identifier for businesses, seamlessly linking precise business data and ensuring compliance in identity resolution. The expansive coverage of this system includes access to more than 136 million B2B professional contacts, 250 million consumer contacts, and 83 million B2B2C contacts, all detailed with over 50,000 attributes such as intent, demographics, lifestyle, and ownership. This comprehensive insight allows for a nuanced understanding of market dynamics and customer behaviors, which can be tapped into to design more targeted marketing campaigns.
Eric Kider, the General Manager of Sales & Marketing Solutions at Dun & Bradstreet, emphasized the importance of this new solution in personalizing the buyer’s journey. By enabling marketing professionals to precisely target their audiences, D&B ID Graph Plus maximizes the reach and effectiveness of marketing campaigns. This mixture of advanced data integration and enriched customer insights bridges the traditionally separate worlds of consumer and business data, offering a richer and more profound comprehension of both.
Addressing Diverse Industry Needs
D&B ID Graph Plus also caters to the varied demands of different sectors such as financial services, insurance, healthcare, technology, and real estate. It does so by offering Ideal Person Profiles (IPP) that enable businesses to create consistent, scalable marketing campaigns tailored to their specific industry needs. This capability becomes even more robust through the system’s ability to connect businesses with consumer profiles via behavioral and demographic intelligence. This linkage ensures accurate identity tracking by using Persistent Key at the Person-Level, while the D-U-N-S® Number underpins the Business Persistent Key, validating and linking businesses throughout their lifecycle.
Ed King, co-founder and CEO of Openprise, has praised the reliability and actionability of the data provided by D&B ID Graph Plus, noting that it allows companies to reach their ideal audiences with highly personalized and scalable marketing programs. The solution’s seamless integration with first-party data and leading cloud-based platforms like Google Cloud, Amazon Web Services, and Snowflake, as well as popular marketing and media platforms such as Salesforce, Adobe, Nielsen, and Facebook, further enhances its utility for a wide range of businesses.
Ensuring Data Integrity and Compliance
In today’s highly regulated environment, managing data responsibly is paramount. Dun & Bradstreet has placed a strong emphasis on this aspect through its Privacy, Data, Transparency, and AI Trust Center. This initiative ensures that data collection and usage comply with prevalent privacy laws, supported by an ISO-certified privacy by design program. D&B ID Graph Plus not only offers a powerful tool to enhance marketing efficacy and broaden reach but also addresses common challenges such as data fragmentation and ineffective targeting, all while maintaining strict compliance with data privacy standards.
D&B ID Graph Plus marks a significant leap in technology by integrating B2B and B2C data to provide precise audience targeting and comprehensive customer profiles. This innovation is set to transform the way businesses craft personalized marketing strategies, providing them with the insights needed to create highly effective and engaging campaigns. Responsible data management practices combined with robust compliance measures further bolster the solution’s appeal, making it a reliable choice for businesses aiming to enhance their marketing efforts and drive customer engagement.
Conclusion: A New Era for Marketing Campaigns
Dun & Bradstreet (D&B), a globally recognized leader in business data and analytics, is set to transform marketing strategies across various sectors with the introduction of D&B ID Graph Plus. This cutting-edge identity solution merges consumer insights with extensive B2B2C linked data and digital signals. This integration aims to equip marketing teams with enhanced tools for crafting detailed 360-degree customer profiles, which will foster the development of more successful omnichannel marketing campaigns. By combining premium, reliable B2B and B2C data, D&B ID Graph Plus dramatically boosts the scope of addressable audiences and strengthens identity capabilities. This advanced technology is expected to optimize how businesses understand and engage their customers, offering richer insights and more precise targeting. As a result, marketers can create more personalized and impactful campaigns, ultimately driving higher engagement and better results.