Digital Marketing
- Digital Marketing
The perennial question echoing through marketing budget meetings, “Where should we invest: brand or demand?” has long guided strategic planning, but its fundamental premise is rapidly becoming a relic of a bygone era. For marketing leaders steering their organizations through
- Digital Marketing
The perennial question echoing through marketing budget meetings, “Where should we invest: brand or demand?” has long guided strategic planning, but its fundamental premise is rapidly becoming a relic of a bygone era. For marketing leaders steering their organizations through
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- Digital Marketing
The perennial question echoing through marketing budget meetings, “Where should we invest: brand or demand?” has long guided strategic planning, but its fundamental premise is rapidly becoming a relic of a bygone era. For marketing leaders steering their organizations through
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- Digital Marketing
In an industry ruled by the need for efficiency, Frequence has introduced a suite of innovative tools designed to revolutionize the way publishers handle owned and operated (O&O) digital ad inventory. Addressing long-standing inefficiencies in sales, fulfillment, and reporting, these
- Digital Marketing
GTM Buddy recently garnered $8 million in a Series A funding round aimed at revolutionizing B2B sales with AI technology. Archeran Capital and Leo Capital spearheaded the investment, with Neon Fund and Stellaris Venture Partners also participating. The brain behind
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- Digital Marketing
In an industry ruled by the need for efficiency, Frequence has introduced a suite of innovative tools designed to revolutionize the way publishers handle owned and operated (O&O) digital ad inventory. Addressing long-standing inefficiencies in sales, fulfillment, and reporting, these
- Digital Marketing
In the current business environment, companies are recognizing the need for an overhauled approach to sales and marketing, particularly in the creation of a profitable lead pipeline. There is a significant shift away from simply amassing leads to a strategic
- Digital Marketing
In the dynamic realm of digital advertising, traditional metrics such as clicks and impressions have been key in evaluating ad creatives. But these metrics often fall short of capturing an ad’s true effectiveness and its potential for driving long-term value.
- Digital Marketing
In an era where digital communication is king, Vidyard has emerged to redefine how we connect with video messaging. Their recent introduction of hyper-realistic AI Avatars on the Vidyard Messages platform marks a monumental shift in sales and marketing strategies.
- Digital Marketing
Tacton and Sirocco Group have deepened their partnership to offer enhanced Configure, Price, Quote (CPQ) solutions on a global scale. The partnership, which began in 2018, has already yielded benefits for the efficiency of manufacturing sales. In light of surging
- Digital Marketing
GTM Buddy recently garnered $8 million in a Series A funding round aimed at revolutionizing B2B sales with AI technology. Archeran Capital and Leo Capital spearheaded the investment, with Neon Fund and Stellaris Venture Partners also participating. The brain behind
Browse Different Divisions
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- Digital Marketing
- Digital Marketing
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