b2b-daily
Home | MarTech | B2B Marketing

Demandbase Named Leader in Forrester’s B2B Revenue Marketing Report

Avatar photo
by Cailee Foster
August 5, 2024
Image Credit: Freepik
Demandbase Named Leader in Forrester’s B2B Revenue Marketing Report

Demandbase, a leader in the account-based GTM platform industry for B2B enterprises, has been named a Leader in "The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024." This prestigious recognition highlights Demandbase’s exceptional performance across various areas, particularly in account-based advertising and overall platform flexibility. Forrester’s comprehensive evaluation of 12 platforms based on 23 distinct criteria underscores the strengths of Demandbase, marking its robust account modeling, advanced ad targeting, multi-channel orchestration, and seamless data integration. This achievement is particularly significant for large enterprises that employ sophisticated revenue marketing strategies, validating Demandbase’s solutions as highly relevant and effective in today’s competitive landscape.

Demandbase’s Chief R&D Officer, Umberto Milletti, voiced great pride in this notable recognition, emphasizing the company’s unwavering commitment to innovation. The platform scored top marks in the innovation criterion, reflecting its pioneering achievements and relentless push towards revolutionizing B2B marketing. Among its latest groundbreaking developments are the release of multiple buyer journeys tailored for Account-Based Marketing (ABM) customers and game-changing AI-powered advertising innovations such as AI-Powered Campaign Outcomes. These innovations are contributing profoundly to the platform’s functionality, offering users state-of-the-art tools to optimize their marketing strategies and drive unprecedented growth.

Demandbase’s Commitment to Innovation and Strong Customer Support

Demandbase, a leader in the account-based go-to-market (GTM) platform industry for B2B enterprises, has been named a Leader in "The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024." This esteemed recognition highlights Demandbase’s stellar performance in multiple areas, with a particular emphasis on its strengths in account-based advertising and platform flexibility. Forrester’s thorough evaluation of 12 platforms, based on 23 distinct criteria, underscores Demandbase’s robust account modeling, advanced ad targeting, multi-channel orchestration, and seamless data integration. This accolade is especially meaningful for large enterprises with intricate revenue marketing strategies, endorsing Demandbase’s solutions as highly effective in today’s competitive landscape.

Umberto Milletti, Demandbase’s Chief R&D Officer, expressed immense pride in this achievement, underscoring the company’s steadfast dedication to innovation. The platform excelled in the innovation criterion, showcasing its pioneering efforts to transform B2B marketing. Recent developments include the release of multiple buyer journeys customized for ABM customers and revolutionary AI-driven advertising features like AI-powered Campaign Outcomes. These advancements significantly enhance the platform’s capabilities, providing users with cutting-edge tools to optimize marketing strategies and drive exceptional growth.

Business StrategyDecision MakingOnline Marketing

Explore more

Digital Transformation Enhances Safety in Port Operations
June 17, 2026

The sheer scale of modern maritime hubs often obscures the daily physical risks faced by the dockworkers who navigate a labyrinth of heavy machinery and moving containers. Historically, these environments have functioned as high-stakes arenas where the margins for error are razor-thin and the consequences of a momentary lapse in judgment are often fatal. Despite the industrial importance of these

Ransomware Attack on Mackay Sugar Halts Australian Harvest
June 17, 2026

The precision required to manage a modern industrial sugar harvest relies on a delicate synchronization of heavy machinery, logistics software, and thousands of workers across North Queensland’s vast agricultural landscape. When this digital backbone was severed by a ransomware attack in June 2026, the consequences resonated far beyond the server rooms of Mackay Sugar, impacting the livelihood of an entire

Did ShinyHunters Really Steal Millions of Kodak Records?
June 17, 2026

The digital underworld erupted with speculation after a prominent cybercriminal organization known as ShinyHunters claimed to have breached the internal databases of the Eastman Kodak Company. This alleged infiltration supposedly resulted in the exfiltration of millions of sensitive records, casting a long shadow over the legacy imaging firm’s modern digital infrastructure and its ability to safeguard corporate assets in an

Attackers Shift Focus From Passwords to OAuth Token Hijacking
June 17, 2026

The digital perimeter has undergone a profound transformation as adversaries abandon the brute-force tactics of yesterday in favor of more sophisticated methods that exploit the very protocols designed to secure our interconnected cloud environments. While many security teams remain preoccupied with complex password policies and rotating credentials, sophisticated threat actors have shifted their attention toward the exploitation of OAuth tokens,

Malicious JetBrains Plugins Steal Thousands of AI API Keys
June 17, 2026

The modern Integrated Development Environment has transformed from a simple text editor into a complex hub of automated intelligence, but this evolution has opened a dangerous new frontier for cybercriminal activity. A massive malware operation recently breached the JetBrains Marketplace, leveraging at least 15 deceptive plugins to harvest sensitive AI API keys from unsuspecting software engineers who rely on these