
Allow me to introduce Aisha Amaira, a seasoned MarTech expert whose passion lies in blending cutting-edge technology with marketing innovation. With deep expertise in CRM marketing technology and customer data platforms, Aisha has a unique perspective on how businesses can

Allow me to introduce Aisha Amaira, a seasoned MarTech expert whose passion lies in blending cutting-edge technology with marketing innovation. With deep expertise in CRM marketing technology and customer data platforms, Aisha has a unique perspective on how businesses can




Setting the Stage for AI-Driven Customer Service Transformation In today’s fast-paced digital landscape, businesses face mounting pressure to deliver seamless, personalized customer experiences (CX) across an ever-growing array of channels. With 81% of companies already integrating artificial intelligence into their
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At any given time, only a limited percentage of potential B2B customers are actively in the market for new products or services. This fact underscores the need for marketers to reconsider their strategies. Too often, marketing initiatives focus on immediate

Economic uncertainty has always posed significant challenges for organizations, and tariffs can amplify these challenges exponentially. The changing tariff landscape, especially under recent policies, has created a turbulent environment. Organizations need to rethink their customer experience strategies. In this dynamic
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At any given time, only a limited percentage of potential B2B customers are actively in the market for new products or services. This fact underscores the need for marketers to reconsider their strategies. Too often, marketing initiatives focus on immediate

Customer feedback surveys are essential tools for understanding customer experiences and needs, crucial for making informed business decisions. Deploying the right survey type ensures relevant and actionable insights that can significantly influence the trajectory of a company’s growth and customer

Businesses across sectors are increasingly recognizing the importance of customer loyalty, especially in today’s competitive market and economic landscape. A shift towards digital solutions, particularly mobile apps, is playing a pivotal role in enhancing customer loyalty programs. This trend is

The retail industry has consistently evolved, adapting to shifts in consumer behavior and technological advancements. As the landscape continues to change, it remains crucial to maintain a consumer-centric focus, especially within Brazil’s economic framework. This article explores contemporary retail trends

Blue Star Ltd. has long been a significant player in the Indian cooling solutions industry, but its journey with CRM systems has been fraught with challenges. Despite numerous attempts, five different CRM implementations were met with resistance and minimal adoption

Economic uncertainty has always posed significant challenges for organizations, and tariffs can amplify these challenges exponentially. The changing tariff landscape, especially under recent policies, has created a turbulent environment. Organizations need to rethink their customer experience strategies. In this dynamic
Browse Different Divisions




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