
The long-reigning era of the single customer experience metric is officially over, as businesses awaken to the provocative reality that the one number many have sworn by—the Net Promoter Score (NPS)—has become an obsolete indicator of true customer health. Gartner’s

The long-reigning era of the single customer experience metric is officially over, as businesses awaken to the provocative reality that the one number many have sworn by—the Net Promoter Score (NPS)—has become an obsolete indicator of true customer health. Gartner’s

The sheer volume of customer conversations happening every minute across countless digital and voice channels has created a strategic imperative for businesses to listen more effectively than ever before. In an environment where customer expectations for speed, clarity, and personalization
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Imagine a frustrated customer, tangled in a web of automated menus and unresponsive chatbots, finally dialing a phone number in desperation for a real solution, only to be met with a surprising statistic. Surprisingly, in an era dominated by digital

I’m thrilled to sit down with Aisha Amaira, a renowned MarTech expert whose passion for blending technology with marketing has transformed how businesses harness customer insights. With her deep expertise in CRM marketing technology and customer data platforms, Aisha has
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Imagine a frustrated customer, tangled in a web of automated menus and unresponsive chatbots, finally dialing a phone number in desperation for a real solution, only to be met with a surprising statistic. Surprisingly, in an era dominated by digital

What happens when a bank transforms the way millions manage their money with just a tap on a screen, redefining financial access in South Africa? First National Bank (FNB) is leading a digital banking surge that’s setting the pace with

Imagine a contact center where every customer call is answered promptly, agents are neither overworked nor idle, and operational costs are minimized without sacrificing service quality. This vision, once a distant dream, is becoming a reality through the integration of

Imagine a scenario where a loyal customer, frustrated by a recent product update, submits detailed feedback through a survey, only to receive a generic automated response with no follow-up. This missed opportunity not only risks losing that customer but also

The Retail Industry and the Rise of Automation The retail sector stands at a crossroads in 2025, grappling with a staggering reliance on technology to streamline operations while facing an alarming dip in customer satisfaction. Automation has become the backbone

I’m thrilled to sit down with Aisha Amaira, a renowned MarTech expert whose passion for blending technology with marketing has transformed how businesses harness customer insights. With her deep expertise in CRM marketing technology and customer data platforms, Aisha has
Browse Different Divisions


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