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The promise of omnichannel integration, introduced around 2010-2011, envisioned a seamless blend of digital and physical experiences. This concept aimed
Transforming the customer experience (CX) in the B2B sector has become a critical imperative for companies striving to maintain a
In an era where customer loyalty can be swayed by even a single negative interaction, businesses are increasingly turning to
The advent of the Internet of Things (IoT) offers promising pathways for the retail industry to foster deeper customer loyalty
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