
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In today’s rapidly evolving business environment, being adaptable and flexible is essential for success. A recent survey underscores the significance of mobile technology, revealing there are over 7.2 billion smartphone users globally, representing nearly 90% of the world’s population. This

Love is in the air this February, but at CLIENTSFirst Consulting, we have a different kind of passion: a love for data quality. While it may not be the most glamorous topic, high-quality data is the unsung hero of every
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In today’s rapidly evolving business environment, being adaptable and flexible is essential for success. A recent survey underscores the significance of mobile technology, revealing there are over 7.2 billion smartphone users globally, representing nearly 90% of the world’s population. This

Understanding how CRM analytics can transform your ecommerce strategy is crucial for modern businesses. In today’s competitive landscape, leveraging customer data effectively can lead to significant improvements in sales, marketing, and customer service. This article delves into the various functions,

HubSpot has unveiled its Smart CRM platform, aiming to revolutionize the way businesses manage customer data, teams, and applications within a single, cohesive ecosystem. This cutting-edge platform promises to improve the customer journey by centralizing data from various customer-facing functions

In a significant move to address the evolving needs of advertisers and publishers, Adobe has officially launched Adobe Real-Time CDP Collaboration in the U.S. This revolutionary tool is designed to help brands navigate the shift away from third-party data by

Artificial intelligence (AI) is rapidly transforming various industries, and customer relationship management (CRM) is no exception. Businesses that rely heavily on customer interactions are finding AI to be a game-changer, offering significant improvements in the efficiency and effectiveness of CRM

Love is in the air this February, but at CLIENTSFirst Consulting, we have a different kind of passion: a love for data quality. While it may not be the most glamorous topic, high-quality data is the unsung hero of every
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