
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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Given the shortage of available tech talent and the challenges of securing funding, organizations must make strategic investments in customer experience platforms (CXPs) to better understand their customers and meet their business needs. This article delves into the importance of
The integration of accounting software with customer relationship management (CRM) systems has become increasingly popular among businesses of all sizes and industries. The combination of these two platforms enables the automation of various workflows, the seamless transfer of data, and
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Given the shortage of available tech talent and the challenges of securing funding, organizations must make strategic investments in customer experience platforms (CXPs) to better understand their customers and meet their business needs. This article delves into the importance of

In today’s digital landscape, customer data has become a valuable asset for marketers. Customer Data Platforms (CDPs) have emerged as powerful tools that enable organizations to collect, consolidate, and utilize customer data effectively. By streamlining marketing efforts and providing a

Milliken & Company, a global manufacturing company, has launched its new enterprise CRM solution called Spark. The system was built on the Salesforce technology platform and implemented with the support of Salesforce partner eVerge Group. Spark integrates seven independent CRM

In the dynamic world of e-commerce, knowledge is power. Companies that excel in understanding their customers have a strategic advantage over their competition. This article explores the importance of knowledge for e-commerce businesses and highlights the role of call tracking

A customer data platform (CDP) is a tool that businesses use to generate a unified view of their customers across a variety of channels and then utilize this data to make informed, data-driven decisions. As a result, businesses are increasingly
The integration of accounting software with customer relationship management (CRM) systems has become increasingly popular among businesses of all sizes and industries. The combination of these two platforms enables the automation of various workflows, the seamless transfer of data, and
Browse Different Divisions






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