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Anomaly Detection for CRM Data: Gaining Insights and Proactively Monitoring Anomalies
October 17, 2023
Anomaly Detection for CRM Data: Gaining Insights and Proactively Monitoring Anomalies

In today’s data-driven business landscape, anomaly detection for CRM (Customer Relationship Management) data is gaining increasing importance. With the increasing complexity and volume of data, it becomes crucial to monitor any unusual behavior in production data and proactively identify the

Shaping a Cookie-less Digital Advertising Era: Yahoo Advertising’s Innovative Partnership with Twilio Segment’s CDP
October 16, 2023
Shaping a Cookie-less Digital Advertising Era: Yahoo Advertising’s Innovative Partnership with Twilio Segment’s CDP

In today’s digital landscape, marketers and advertisers are facing significant challenges with the impending phasing out of third-party cookies. The drastic shift towards user privacy and increased browser restrictions has necessitated the need for alternative approaches to advertising. Fortunately, the

Harnessing Customer Insight: The Transformative Power of Customer Data Platforms in Business
October 16, 2023
Harnessing Customer Insight: The Transformative Power of Customer Data Platforms in Business

In today’s digital age, businesses are striving to create personalized and impactful marketing campaigns that resonate with their target audience. This challenge is where Customer Data Platforms (CDPs) come into play. A CDP is a technology solution that enables businesses

Revolutionizing the Ad Industry: Yahoo Advertising Joins Forces with Twilio Segment for Greater Relevance and Reach
October 13, 2023
Revolutionizing the Ad Industry: Yahoo Advertising Joins Forces with Twilio Segment for Greater Relevance and Reach

In the evolving world of digital advertising, Yahoo Advertising has announced a strategic integration with Twilio Segment Customer Data Platform (CDP). This collaboration aims to empower advertisers to expand their reach and enhance relevance without relying on third-party cookies. As

The Rise of GenAI: Transforming Customer Interactions and Empowering Businesses
October 12, 2023
The Rise of GenAI: Transforming Customer Interactions and Empowering Businesses

In today’s technologically advanced world, artificial intelligence (AI) continues to revolutionize various industries. One of the latest advancements in AI is genAI, a cutting-edge technology that can digest and learn from all types of customer interactions, including phone conversations, emails,

Amperity Hailed as Leading Force in AI-Driven Customer Data Activation: Insights from Snowflake’s Marketing Data Stack Report
October 12, 2023
Amperity Hailed as Leading Force in AI-Driven Customer Data Activation: Insights from Snowflake’s Marketing Data Stack Report

In today’s data-driven marketing landscape, enterprise brands rely on advanced technologies and solutions to effectively activate customer data. Amperity, the leading AI-powered customer data platform (CDP), has received recognition as a ‘Customer Data Activation Leader’ in the Modern Marketing Data

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Anomaly Detection for CRM Data: Gaining Insights and Proactively Monitoring Anomalies
October 17, 2023
Anomaly Detection for CRM Data: Gaining Insights and Proactively Monitoring Anomalies

In today’s data-driven business landscape, anomaly detection for CRM (Customer Relationship Management) data is gaining increasing importance. With the increasing complexity and volume of data, it becomes crucial to monitor any unusual behavior in production data and proactively identify the

Shaping a Cookie-less Digital Advertising Era: Yahoo Advertising’s Innovative Partnership with Twilio Segment’s CDP
October 16, 2023
Shaping a Cookie-less Digital Advertising Era: Yahoo Advertising’s Innovative Partnership with Twilio Segment’s CDP

In today’s digital landscape, marketers and advertisers are facing significant challenges with the impending phasing out of third-party cookies. The drastic shift towards user privacy and increased browser restrictions has necessitated the need for alternative approaches to advertising. Fortunately, the

Harnessing Customer Insight: The Transformative Power of Customer Data Platforms in Business
October 16, 2023
Harnessing Customer Insight: The Transformative Power of Customer Data Platforms in Business

In today’s digital age, businesses are striving to create personalized and impactful marketing campaigns that resonate with their target audience. This challenge is where Customer Data Platforms (CDPs) come into play. A CDP is a technology solution that enables businesses

Revolutionizing the Ad Industry: Yahoo Advertising Joins Forces with Twilio Segment for Greater Relevance and Reach
October 13, 2023
Revolutionizing the Ad Industry: Yahoo Advertising Joins Forces with Twilio Segment for Greater Relevance and Reach

In the evolving world of digital advertising, Yahoo Advertising has announced a strategic integration with Twilio Segment Customer Data Platform (CDP). This collaboration aims to empower advertisers to expand their reach and enhance relevance without relying on third-party cookies. As

The Rise of GenAI: Transforming Customer Interactions and Empowering Businesses
October 12, 2023
The Rise of GenAI: Transforming Customer Interactions and Empowering Businesses

In today’s technologically advanced world, artificial intelligence (AI) continues to revolutionize various industries. One of the latest advancements in AI is genAI, a cutting-edge technology that can digest and learn from all types of customer interactions, including phone conversations, emails,

Amperity Hailed as Leading Force in AI-Driven Customer Data Activation: Insights from Snowflake’s Marketing Data Stack Report
October 12, 2023
Amperity Hailed as Leading Force in AI-Driven Customer Data Activation: Insights from Snowflake’s Marketing Data Stack Report

In today’s data-driven marketing landscape, enterprise brands rely on advanced technologies and solutions to effectively activate customer data. Amperity, the leading AI-powered customer data platform (CDP), has received recognition as a ‘Customer Data Activation Leader’ in the Modern Marketing Data

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