
The deluge of customer data that once promised a golden age of personalization has, for many organizations, become a fragmented and insurmountable liability, creating a chasm between the potential of artificial intelligence and its practical application. In this complex landscape,

The deluge of customer data that once promised a golden age of personalization has, for many organizations, become a fragmented and insurmountable liability, creating a chasm between the potential of artificial intelligence and its practical application. In this complex landscape,

Setting the Stage for a Pricing Revolution The landscape of Customer Relationship Management (CRM) systems is undergoing a seismic shift, propelled by the integration of artificial intelligence (AI). Imagine a scenario where businesses no longer pay for software based on
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The modern sales landscape is marked by an overwhelming amount of data that can be a boon or a bane, depending on how it is utilized. This is where AI comes into play, harnessing the vast quantities of data to

In response to the rapidly evolving needs of modern data-driven businesses, Amperity has launched a state-of-the-art customer data management solution, dubbed the Lakehouse CDP. This pioneering platform is designed to seamlessly bridge the gaps between customer data platforms (CDPs) and
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The modern sales landscape is marked by an overwhelming amount of data that can be a boon or a bane, depending on how it is utilized. This is where AI comes into play, harnessing the vast quantities of data to

In an important strategic move, Metaplane, a leading data observability platform, announced securing an investment from Snowflake Ventures. This collaboration is not just a financial endorsement but a partnership that reflects a growing trend of shared customers between the two

In the competitive banking industry, customer retention and productivity are imperatives that institutions cannot afford to overlook. Effective CRM strategies pave the way for banks to enhance their customer engagement and streamline operations. Developing a banking CRM isn’t a mere

The integration of Salesforce CRM into the business infrastructure of Just Eat Takeaway.com (JET) heralds a transformative leap towards efficient management and customer engagement. The article explores the myriad advantages that Salesforce offers over custom-built CRM solutions and its profound

In a significant move for the automotive sales industry, DriveCentric, a pioneer in augmented intelligence CRM solutions, has announced a landmark partnership with FordDirect, Ford Motor Company’s marketing and data analytics joint venture. This collaboration is set to redefine the

In response to the rapidly evolving needs of modern data-driven businesses, Amperity has launched a state-of-the-art customer data management solution, dubbed the Lakehouse CDP. This pioneering platform is designed to seamlessly bridge the gaps between customer data platforms (CDPs) and
Browse Different Divisions



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