Content Marketing Technology

Automation in marketing has come a long way over the past decade, transforming how brands engage with their audiences and make data-driven decisions. Performance marketing has benefited greatly from advancements in audience targeting algorithms and programmatic media buying, both of

The digital marketing ecosystem in South Africa is experiencing a significant transformation, primarily driven by the rise of video content. Over the past year, video has seen exponential growth, owing to accessible high-speed internet and the widespread use of mobile