b2b-daily
Home | MarTech | Customer Experience (CX)

AI Revolutionizes Aramex’s Global Customer Experience

Avatar photo
by Paige Williams
May 15, 2025
Image Credit: Freepik / Freepik
AI Revolutionizes Aramex’s Global Customer Experience
Article Highlights
Off On

In a world where efficiency and customer service dictate success for logistics companies, Aramex has steadfastly embraced the power of AI to transform its operations across 65 countries, ushering in a new era of customer experience excellence. The collaboration with Sprinklr has been pivotal in this endeavor, leveraging cutting-edge technology to modernize Aramex’s diverse array of services. The cornerstone of this transformation is Sprinklr’s Unified-CXM platform, which has been integrated into Aramex’s operations for the last two years. Its AI-driven tools, including automated case management and advanced voice interaction capabilities, redefine digital interaction for the company. The direct impact of this integration is evident in the automation of 90% of customer cases and the monumental annual savings of over a million agent hours. This partnership not only highlights Aramex’s dedication to innovation but also marks a major shift in its operational strategy to focus on customer-centric solutions.

Leveraging AI for Customer-Centric Solutions

Sprinklr’s AI-driven tools have revitalized Aramex’s service model with solutions like WhatsApp integration, offering enhanced last-mile delivery and around-the-clock customer support. This strategy promotes real-time interaction while showcasing a commitment to seamless service via unified platforms. Aramex also employs smart lockers, robotic sorting systems, and autonomous delivery methods, contributing to a rapidly adapting e-commerce environment focused on customer needs. The partnership highlights how technology can unify varied logistics components, optimizing information flow to boost customer satisfaction and cut operational costs. Both companies share a vision to transform digital customer engagement, providing a template for businesses seeking to leverage technology for superior service delivery. As Aramex continues to expand, its pioneering alliance with Sprinklr demonstrates AI’s potential in redefining customer service, setting a precedent for strategic collaborations to revolutionize the global logistics industry.

AIAutomationCustomer ServiceInnovation

Explore more

AI Redefines the Data Engineer’s Strategic Role
January 30, 2026

A self-driving vehicle misinterprets a stop sign, a diagnostic AI misses a critical tumor marker, a financial model approves a fraudulent transaction—these catastrophic failures often trace back not to a flawed algorithm, but to the silent, foundational layer of data it was built upon. In this high-stakes environment, the role of the data engineer has been irrevocably transformed. Once a

Generative AI Data Architecture – Review
January 30, 2026

The monumental migration of generative AI from the controlled confines of innovation labs into the unpredictable environment of core business operations has exposed a critical vulnerability within the modern enterprise. This review will explore the evolution of the data architectures that support it, its key components, performance requirements, and the impact it has had on business operations. The purpose of

Is Data Science Still the Sexiest Job of the 21st Century?
January 30, 2026

More than a decade after it was famously anointed by Harvard Business Review, the role of the data scientist has transitioned from a novel, almost mythical profession into a mature and deeply integrated corporate function. The initial allure, rooted in rarity and the promise of taming vast, untamed datasets, has given way to a more pragmatic reality where value is

Trend Analysis: Digital Marketing Agencies
January 30, 2026

The escalating complexity of the modern digital ecosystem has transformed what was once a manageable in-house function into a specialized discipline, compelling businesses to seek external expertise not merely for tactical execution but for strategic survival and growth. In this environment, selecting a marketing partner is one of the most critical decisions a company can make. The right agency acts

AI Will Reshape Wealth Management for a New Generation
January 30, 2026

The financial landscape is undergoing a seismic shift, driven by a convergence of forces that are fundamentally altering the very definition of wealth and the nature of advice. A decade marked by rapid technological advancement, unprecedented economic cycles, and the dawn of the largest intergenerational wealth transfer in history has set the stage for a transformative era in US wealth