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MarTech

  • Customer Data Management
December 1, 2025
Is Salesforce a Smart Investment After AI Innovations?

Imagine a tech giant, once a steady performer, now riding the wave of artificial intelligence with promises of transforming business operations—yet its stock price tells a story of doubt and decline. Salesforce, a leader in customer relationship management software, has

Is Salesforce a Smart Investment After AI Innovations?
  • Digital Marketing
December 1, 2025
How Are LLM Rank Tracking Tools Changing Digital Marketing?
  • Content Marketing Technology
December 1, 2025
Trend Analysis: Agentic SEO Platform Growth
  • Content Marketing Technology
December 1, 2025
Boost UX and SEO with Effective Content Chunking Tactics
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Popular Stories

  • Marketing Automation / Email Marketing
Can Email Shift From Lead Gen to a Trust-Building Channel?
November 26, 2025
Can Email Shift From Lead Gen to a Trust-Building Channel?
  • Customer Data Management
Is Salesforce a Smart Investment After AI Innovations?
December 1, 2025
Is Salesforce a Smart Investment After AI Innovations?
  • Marketing Automation / Email Marketing
What Should Your 2025 Email Marketing Audit Include?
November 25, 2025
What Should Your 2025 Email Marketing Audit Include?
  • Marketing Automation / Email Marketing
Can Precision and Trust Fix Tech’s B2B Email Performance?
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?
  • B2B Marketing
B2B Buyers Embrace AI for Vendor Selection, Lack Oversight
November 25, 2025
B2B Buyers Embrace AI for Vendor Selection, Lack Oversight
  • Content Marketing Technology
Trend Analysis: AI Content Impact on SEO
December 1, 2025
Trend Analysis: AI Content Impact on SEO
  • Customer Experience (CX)
Are You Making These AI Mistakes in Customer Experience?
December 1, 2025
Are You Making These AI Mistakes in Customer Experience?
  • Digital Marketing
From Guesswork to Precision: The AI Marketing Revolution
November 25, 2025
From Guesswork to Precision: The AI Marketing Revolution
  • Digital Marketing
How Are LLM Rank Tracking Tools Changing Digital Marketing?
December 1, 2025
How Are LLM Rank Tracking Tools Changing Digital Marketing?
  • Customer Experience (CX)
Harnessing AI and Data to Boost B2B Customer Loyalty
November 25, 2025
Harnessing AI and Data to Boost B2B Customer Loyalty
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
November 26, 2025
Can Email Shift From Lead Gen to a Trust-Building Channel?

A Hard Question With Big Implications If email vanished tomorrow, which relationships would strain from silence and which “blasts” would no one miss because they never helped anyone make sense of a decision, reduce risk, or answer a pressing question

Can Email Shift From Lead Gen to a Trust-Building Channel?
  • Marketing Automation / Email Marketing
What Should Your 2025 Email Marketing Audit Include?
November 25, 2025
What Should Your 2025 Email Marketing Audit Include?

Tailor Jackson sat down with Aisha Amaira, a MarTech expert known for marrying CRM systems, customer data platforms, and marketing automation into revenue-ready programs. Aisha approaches email audits like a mechanic approaches a high-mileage engine: measure, isolate, and fix what

  • Marketing Automation / Email Marketing
Can Precision and Trust Fix Tech’s B2B Email Performance?
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

MarTech

All MarTech News

Are You Making These AI Mistakes in Customer Experience?
  • Customer Experience (CX)
December 1, 2025
Are You Making These AI Mistakes in Customer Experience?

Imagine a frustrated customer reaching out to a telecom provider, hoping for a quick resolution to a billing error, only

Trend Analysis: AI Content Impact on SEO
  • Content Marketing Technology
December 1, 2025
Trend Analysis: AI Content Impact on SEO

When AI-written pages swell across the web faster than users can signal satisfaction, recovery favors substance over speed because search

Can Email Shift From Lead Gen to a Trust-Building Channel?
  • Marketing Automation / Email Marketing
November 26, 2025
Can Email Shift From Lead Gen to a Trust-Building Channel?

A Hard Question With Big Implications If email vanished tomorrow, which relationships would strain from silence and which “blasts” would

Amplify Creator Content to Grow Trust and Lower Costs
  • Content Marketing Technology
November 26, 2025
Amplify Creator Content to Grow Trust and Lower Costs

Lead Why stop at a single post when the same creator content can keep persuading across every stage of the

What Should Your 2025 Email Marketing Audit Include?
  • Marketing Automation / Email Marketing
November 25, 2025
What Should Your 2025 Email Marketing Audit Include?

Tailor Jackson sat down with Aisha Amaira, a MarTech expert known for marrying CRM systems, customer data platforms, and marketing

Can Precision and Trust Fix Tech’s B2B Email Performance?
  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still

B2B Buyers Embrace AI for Vendor Selection, Lack Oversight
  • B2B Marketing
November 25, 2025
B2B Buyers Embrace AI for Vendor Selection, Lack Oversight

Setting the Stage for AI-Driven Procurement In today’s fast-paced B2B landscape, artificial intelligence (AI) is revolutionizing how buyers select vendors,

Trend Analysis: Generative AI for Brand Visibility
  • Customer Data Management
November 25, 2025
Trend Analysis: Generative AI for Brand Visibility

In an era where digital discovery dictates market success, generative AI stands as a transformative force, revolutionizing how brands engage

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MarTech

Popular Stories

  • Digital Marketing
November 25, 2025
From Guesswork to Precision: The AI Marketing Revolution

Introduction to a Marketing Revolution In today’s fast-paced digital landscape, artificial intelligence (AI) has emerged as a transformative force, turning traditional marketing from a game of guesswork into a science of precision and personalization, especially as consumer attention becomes more

  • Customer Experience (CX)
December 1, 2025
Are You Making These AI Mistakes in Customer Experience?

Imagine a frustrated customer reaching out to a telecom provider, hoping for a quick resolution to a billing error, only to be trapped in an endless loop with a chatbot that repeats the same unhelpful responses. This scenario is all

  • Content Marketing Technology
January 12, 2024
Improving Your SEO Strategy with ChatGPT: A Comprehensive Guide

As a content writer, marketer, or SEO expert, you’re likely constantly seeking ways to enhance your SEO strategy. One emerging tool that can revolutionize your approach is ChatGPT. In this article, we will explore how you can leverage this powerful

  • Customer Data Management
October 9, 2023
Unearthing the Dynamics: An In-depth Analysis of the Global Customer Data Platform Software Market Segmentation

In today’s digital landscape, businesses recognize the immense value of customer data in gaining a competitive edge. Customer Data Platform (CDP) software has emerged as a powerful tool to gather, analyze, and utilize this data effectively. In this article, we

  • Content Marketing Technology
November 20, 2025
29 Free Data Sources to Boost Your Content Marketing

Introduction In today’s digital landscape, content marketers face the daunting challenge of standing out in an ocean of information, where trust and credibility often determine success, and with over 70% of consumers relying on data-driven content to make informed decisions,

  • Customer Data Management
April 1, 2024
How is AI Transforming Customer Relationship Management?

In the fast-paced world of business, adopting advanced technologies is key, and AI stands out in the evolution of CRM. It has transitioned CRM from a mere contact database to a powerful engine capable of predicting customer behavior, streamlining operations,

  • Content Marketing Technology
June 18, 2025
Is AI Redefining the Future of SEO Strategies?

The transformation of search engine optimization (SEO) strategies is in full swing, driven by the increasing sophistication of artificial intelligence (AI). In recent years, AI has become a formidable force in reshaping how digital marketers approach SEO, demanding a rethink

  • B2B Marketing
May 20, 2025
Equifax Launches B2bConnect for Enhanced B2B Marketing

In today’s fast-paced corporate world, effective marketing strategies are crucial for businesses, especially small and medium-sized enterprises (SMBs), seeking to expand their reach and boost their competitiveness. Recognizing this critical need, Equifax has introduced B2bConnect, an innovative feature within the

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MarTech

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  • Marketing Automation / Email Marketing
May 9, 2025
Is Email Marketing the Future of Digital Engagement?
  • Customer Data Management
July 30, 2024
Enhancing CRM with Predictive Analytics for Better Customer Engagement and Safety
SALESmanago Appoints New CEO to Spearhead Next Growth Phase
  • Customer Data Management
April 24, 2024
SALESmanago Appoints New CEO to Spearhead Next Growth Phase

After 13 years spearheading SALESmanago as co-founder, Greg Blazewicz is transitioning from his managerial duties to focus on advisory responsibilities,

Aligning AI with Customer Expectations to Close Service Gaps
  • Customer Experience (CX)
April 2, 2025
Aligning AI with Customer Expectations to Close Service Gaps

The gap between customer expectations and business-perceived service quality remains a persistent issue. Even with advancements in AI, customer satisfaction

Revolutionizing Recruitment: How Marketing Automation Enhances Human Connections and Transforms the Hiring Process
  • Marketing Automation / Email Marketing
June 28, 2023
Revolutionizing Recruitment: How Marketing Automation Enhances Human Connections and Transforms the Hiring Process

Recruiting the right candidates for a job can be a daunting task for any organization, but technology has eased the

  • B2B Marketing
June 19, 2023
How to Build Meaningful Relationships with Key Stakeholders through Account-Based Marketing
  • Marketing Automation / Email Marketing
February 26, 2025
Hightouch Raises $80M to Boost AI-Driven Marketing Personalization
  • Digital Marketing
May 9, 2025
Social Media: Key to Growth in Kitchen and Bath Design
  • Marketing Automation / Email Marketing
October 16, 2024
Can Quality Content Revive the Effectiveness of B2B Email Marketing?