b2b-daily
Search
Close this search box.
Search
Close this search box.
Home | IT | Cloud

NCSOFT Joins Google Cloud to Innovate Gaming with AI Technologies

Avatar photo
by Maison Edwards
March 27, 2024
NCSOFT Joins Google Cloud to Innovate Gaming with AI Technologies

In a significant development for the gaming industry, South Korea’s video game powerhouse NCSOFT Corporation has teamed up with Google Cloud. This collaboration is set to transform gaming by leveraging the advanced capabilities of artificial intelligence and cloud technologies. The strategic partnership was forged through high-level talks at Google’s headquarters, with both companies sharing a common vision for a transformative gaming ecosystem. This ambitious project will integrate the cognitive power of AI with the vast potential of cloud computing. NCSOFT and Google Cloud are aiming to chart a new course for how games are developed, deployed, and experienced by players around the globe. This partnership has the potential to create a seismic shift in the gaming landscape, unlocking innovative possibilities and delivering rich, immersive gaming experiences to users worldwide through the cloud.

Cultivating a Future-Forward Gaming Ecosystem

NCSOFT, under the leadership of CEO Kim Taek-jin, is poised to advance its AI language model, VARCO, by leveraging Google Cloud’s Vertex AI and the cutting-edge Large Language Model, Gemini. This strategic move will significantly boost the quality of storytelling and interactive elements in games, propelling player engagement to new heights. This initiative is more than a response to current industry trends; it is a defining step in NCSOFT’s commitment to revolutionize the gaming landscape with AI innovation. The collaboration is expected to lead the way in creating more immersive gaming worlds, thus redefining entertainment standards across the global market. This forward-thinking approach exemplifies NCSOFT’s role in not just following but dictating the trajectory of the gaming sector’s future.

Artificial IntelligenceCloud ComputingGoogle

Explore more

Why Are Small Businesses Losing Confidence in Marketing?
September 8, 2025

In the ever-evolving landscape of commerce, small and mid-sized businesses (SMBs) globally are grappling with a perplexing challenge: despite pouring more time, energy, and resources into marketing, their confidence in achieving impactful results is waning, and recent findings reveal a stark reality where only a fraction of these businesses feel assured about their strategies. Many struggle to measure success or

How Are AI Agents Revolutionizing Chatbot Marketing?
September 8, 2025

In an era where digital interaction shapes customer expectations, Artificial Intelligence (AI) is fundamentally altering the landscape of chatbot marketing with unprecedented advancements. Once limited to answering basic queries through rigid scripts, chatbots have evolved into sophisticated AI agents capable of managing intricate workflows and delivering seamless engagement. Innovations like Silverback AI Chatbot’s updated framework exemplify this transformation, pushing the

How Does Klaviyo Lead AI-Driven B2C Marketing in 2025?
September 8, 2025

In today’s rapidly shifting landscape of business-to-consumer (B2C) marketing, artificial intelligence (AI) has emerged as a pivotal force, reshaping how brands forge connections with their audiences. At the forefront of this transformation stands Klaviyo, a marketing platform that has solidified its reputation as an industry pioneer. By harnessing sophisticated AI technologies, Klaviyo enables companies to craft highly personalized customer experiences,

How Does Azure’s Trusted Launch Upgrade Enhance Security?
September 8, 2025

In an era where cyber threats are becoming increasingly sophisticated, businesses running workloads in the cloud face constant challenges in safeguarding their virtual environments from advanced attacks like bootkits and firmware exploits. A significant step forward in addressing these concerns has emerged with a recent update from Microsoft, introducing in-place upgrades for a key security feature on Azure Virtual Machines

How Does Digi Power X Lead with ARMS 200 AI Data Centers?
September 8, 2025

In an era where artificial intelligence is reshaping industries at an unprecedented pace, the demand for robust, reliable, and scalable data center infrastructure has never been higher, and Digi Power X is stepping up to meet this challenge head-on with innovative solutions. This NASDAQ-listed energy infrastructure company, under the ticker DGXX, recently made headlines with a groundbreaking achievement through its