Microsoft Faces Backlash Over Windows 10 ESU Pricing Model

As Microsoft nears the termination of support for Windows 10, their decision to sell Extended Security Updates (ESU) post-October 2024 has sparked widespread criticism. These updates serve as an interim solution for users migrating to Windows 11. The pricing structure has been the focal point of discontent. Starting at $61 for each device in the initial year, and then increasing twofold with each ensuing year for up to three years, the plan is viewed as Microsoft exploiting the necessity for security and burdening those unprepared for Windows 11 with significant expenses. This strategy is not only causing frustration due to the costs but is also seen as a strong-arm tactic to push users toward the newer operating system, reflecting a broader critique of Microsoft’s approach to phasing out its older systems. Users are calling for a more equitable solution that doesn’t penalize those who aren’t ready or unable to update their operating systems immediately.

Controversial ESU Costs

The proposed ESU fees for Windows 10 follow a familiar path previously seen with Windows 7. Yet, this time Microsoft has decided to exclude non-security fixes and feature updates from the package. The starting price of $61 is only the tip of the iceberg, as fees are set to double each year, potentially becoming a financial burden for organizations that rely extensively on the Windows ecosystem. This pricing model is a striking contrast to Microsoft’s tradition of offering substantial support for its operating systems, raising questions among customers and industry observers alike.

Microsoft’s justification for this pricing structure is predicated on the notion that extended support necessitates additional resources. However, critics argue that such a steep pricing model borders on penalization, particularly when considering smaller businesses or those with numerous systems requiring updates. The staggering potential costs are prompting a reevaluation of operating system strategies, as organizations grapple with compatibility and hardware limitations that might impede their transition to Windows 11.

The Search for Alternatives

Microsoft’s decision to charge for essential updates has inadvertently cast the spotlight on Linux as a viable alternative. Known for its security, stability, and open-source nature, Linux offers a variety of distributions suited to diverse needs without update fees. For cost-conscious organizations and those wary of Microsoft’s security monetization, Linux becomes an appealing option.

Even though Microsoft offers a slight discount for cloud-based update service customers, such as those using Intune or Windows Autopatch, it doesn’t fully address the concern of charging for fundamental services. This new pricing strategy may shake up the market as businesses consider free or more affordable alternatives like Linux, especially those that value software transparency and cost efficiency. This shift could challenge Windows’ long-standing enterprise dominance, as open-source solutions gain credibility and become more mainstream in professional environments.

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