How Will Arrow and Broadcom Enhance VMware Cloud Services?

August 28, 2024

How Will Arrow and Broadcom Enhance VMware Cloud Services?

In a significant development, Arrow Electronics has been appointed by Broadcom as the Cloud Commerce Manager (CCM) for VMware Cloud Service Provider (VCSP) in 19 European countries. This strategic move allows VMware Cloud Service Provider partners within these regions to access VMware Cloud Foundation (VCF) through Arrow. Following VMware’s acquisition by Broadcom, the VCSP Program is now centered on VMware Cloud Foundation, the initial private cloud platform tailored to deliver public cloud scale and agility alongside private cloud security, resilience, and performance. This significant integration aims to accelerate infrastructure modernization, foster a unified cloud experience, and bolster cyber resilience.

Nick Bannister, president of Arrow’s enterprise computing solutions business in EMEA, emphasizes Arrow’s comprehensive understanding and market expertise in supporting managed service providers (MSPs). Arrow’s local teams are dedicated to enhancing customers’ revenue growth while maximizing the benefits of the Advantage Partner Program for VCSP. Introduced by Broadcom earlier this year, the Advantage Partner Program is designed to provide simplified pricing models, improved profit margins, and enriched benefits for its partners. This partnership seeks to streamline processes and offers a robust support system for VMware Cloud Service Providers.

Ahmar Mohammad, Vice President of partners and managed services at Broadcom, underscores Arrow’s formidable presence in the European market and their proven success with VMware solutions, positioning them as an effective catalyst for the VCSP strategy. Arrow will extend its support to VCSP partners across several key regions, including Austria, Belgium, Luxembourg, the Czech Republic, Denmark, Iceland, and the Baltics, among others. This partnership is poised to reinforce digital innovation, offering a comprehensive and cohesive cloud experience while simplifying and enhancing partner benefits. The agreement also aims to improve security and resilience aspects, which are critical in today’s fast-evolving digital ecosystem.

Elevating Digital Innovation and Cloud Experience

In a noteworthy development, Arrow Electronics has been named by Broadcom as the Cloud Commerce Manager (CCM) for VMware Cloud Service Provider (VCSP) across 19 European countries. This critical move allows VMware Cloud Service Provider partners in these regions to access VMware Cloud Foundation (VCF) via Arrow. Following VMware’s acquisition by Broadcom, the VCSP Program now revolves around VMware Cloud Foundation, the primary private cloud platform designed to offer public cloud scalability and agility coupled with private cloud security and performance. This integration aims to advance infrastructure modernization, streamline the cloud experience, and enhance cyber resilience.

Nick Bannister, president of Arrow’s enterprise computing solutions business in EMEA, highlights Arrow’s deep understanding and market expertise in supporting managed service providers (MSPs). Arrow’s local teams focus on increasing customers’ revenue growth while maximizing the benefits of the Advantage Partner Program for VCSP. Introduced by Broadcom earlier this year, the Advantage Partner Program aims to offer simplified pricing, better profit margins, and additional benefits for its partners.

Ahmar Mohammad, Vice President of partners and managed services at Broadcom, emphasizes Arrow’s strong presence in Europe and proven success with VMware solutions. This partnership will enhance digital innovation, providing a unified cloud experience and improved partner benefits. Arrow will support VCSP partners in key regions, including Austria, Belgium, Luxembourg, the Czech Republic, and the Baltics, among others. The collaboration aims to boost security and resilience, essential in today’s fast-paced digital landscape.

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