b2b-daily
Home | IT | Hardware

Gamers Delay Upgrades as AMD, Nvidia, Intel Prepare Next-Gen GPUs

Avatar photo
by Maise Cooper
December 13, 2024
Gamers Delay Upgrades as AMD, Nvidia, Intel Prepare Next-Gen GPUs

Gamers are postponing their hardware upgrades, creating a noticeable dip in GPU sales as they await the next-generation offerings from AMD, Nvidia, and Intel. According to Jon Peddie Research, gaming GPU shipments fell by a striking 14.5 percent in the third quarter of 2024 when compared to the second quarter. This decline is largely attributed to gamers holding off on purchases in anticipation of more advanced and powerful options expected to hit the market soon. The market sees slight changes in company shares, with AMD’s share decreasing by 2 percent and Nvidia’s share experiencing an identical rise; these shifts, however, are minor against the backdrop of broader market dynamics.

Anticipation of Upcoming Releases

Expectations are high for the upcoming GPU releases from AMD and Nvidia, which aim to transform the current gaming hardware landscape. AMD’s strategy appears to be shifting, focusing on scale rather than solely catering to the high-end market. Leaked references to the RDNA 4 series—featuring the RX 8800 and RX 8600—suggest that these models could make their debut at the Consumer Electronics Show (CES). In contrast, Nvidia is also gearing up for a big reveal at CES with its RTX 5000 series, which will likely include the RTX 5090, 5080, 5070, and 5070 Ti. This competitive drive for innovation could offer gamers a range of new choices, encouraging them to wait for these anticipated advancements before making any major purchases.

Intel’s Entry in Midrange Market

Intel is actively making its entry into the midrange GPU market, poised to compete with AMD and Nvidia, which may also be contributing to gamers delaying their upgrades. As gamers eagerly await the latest technology, the anticipation is creating a temporary lull in sales. Once the new models are released, it is expected that the market will see a resurgence, driven by the demand for cutting-edge gaming performance and features that the new GPUs will offer.

Business StrategyDigital TransformationElectronicsGames

Explore more

How Can HR Resist Senior Pressure to Hire the Unqualified?
May 1, 2026

The request usually arrives with a deceptive sense of urgency and the heavy weight of authority when a senior executive suggests a “perfect candidate” who happens to lack every required credential for the role. In these high-pressure moments, Human Resources professionals find themselves caught in a professional vice, squeezed between their duty to uphold organizational integrity and the direct orders

Why Strategy Beats Standardized Healthcare Marketing
May 1, 2026

When a private surgical center invests six figures into a digital presence only to find their schedule remains half-empty, the culprit is rarely a lack of technical effort but rather a total absence of strategic differentiation. This phenomenon illustrates the most expensive mistake a medical practice can make: assuming that a high-performing campaign for one clinic will yield identical results

Why In-Person Events Are the Ultimate B2B Marketing Tool
May 1, 2026

A mountain of leads generated by a sophisticated digital campaign might look impressive on a spreadsheet, yet it often fails to persuade a skeptical executive to authorize a complex contract requiring deep institutional trust. Digital marketing can generate high volume, but the most influential transactions are moving away from the screen and back into the physical room. In an era

Hybrid Models Redefine the Future of Wealth Management
May 1, 2026

The long-standing friction between automated algorithms and human expertise is finally dissolving into a sophisticated partnership that prioritizes client outcomes over technological purity. For over a decade, the financial sector remained fixated on a zero-sum game, debating whether the rise of the robo-advisor would eventually render the human professional obsolete. Recent market shifts suggest this was the wrong question to

Is Tune Talk Shop the Future of Mobile E-Commerce?
May 1, 2026

The traditional mobile application once served as a cold, digital ledger where users spent mere seconds checking data balances or paying monthly bills before quickly exiting. Today, a seismic shift in consumer behavior is redefining that experience, as Tune Talk users now spend an average of 36 minutes daily engaged within a single ecosystem. This level of immersion suggests that