ASUS GeForce RTX 4090 ROG MATRIX Platinum: Sky-High Prices Hit China Amid Import Ban and Scalping Allegations

The ASUS GeForce RTX 4090 ROG MATRIX Platinum has emerged as one of the most expensive graphics cards on the market. With a staggering MSRP of $3199 US, it surpasses the price of the reference card by a factor of two. However, the situation in China is even more extreme, as the actual retail prices of this high-end GPU have skyrocketed, far exceeding the official MSRP. Additionally, an import ban has been imposed on the NVIDIA GeForce RTX 4090, exacerbating the scarcity of this premium GPU. Moreover, allegations of retailer involvement in scalping have further complicated the availability and affordability of the RTX 4090 GPUs. Let’s delve into the details.

Price Comparison

While the MSRP for the ASUS GeForce RTX 4090 ROG MATRIX Platinum is already quite steep at $3199 USD, its official MSRP in China was set at 23,000 RMB ($3155 USD). A significant discrepancy arises when we examine the actual retail prices that consumers have to pay for this graphics card.

Actual Retail Prices in China

In China, retailers have taken advantage of the ASUS GeForce RTX 4090 ROG MATRIX Platinum’s popularity and inflated its prices to unprecedented levels. For instance, the card is currently listed on JD for a staggering 59,999 RMB or $8,230 US. Notably, this price exceeds the regional MSRP by more than double and is around five times higher than the US MSRP.

Import Ban in China

Adding to the woes of Chinese consumers, the NVIDIA GeForce RTX 4090 faces an import ban in the country. While retailers have stockpiled significant quantities of the RTX 4090 GPUs and manufacturers have access to AD102 GPUs for the DIY market, this situation has done little to alleviate the soaring prices.

High Prices

Even without considering the inflated prices driven by scalping, the majority of RTX 4090 GPU models in China have starting prices close to 19,000 RMB ($2600 US). This already represents a significant $1000 US price increase from the official US MSRP.

Official MSRP in China

It is essential to note that the official MSRP for the NVIDIA GeForce RTX 4090 GPU in China was set at 12,999 RMB or $1,780 US. Given the current market conditions, it is clear that consumers are being forced to pay exorbitant premiums.

Scalping Allegations

Moreover, disturbing reports from consumers and industry insiders have emerged, alleging the involvement of retailers in scalping these highly sought-after GPUs. Despite claims of ample stock availability, the artificially inflated prices persist, leading to increased frustration among consumers.

The ASUS GeForce RTX 4090 ROG MATRIX Platinum has caused a stir in the market due to its excessively high prices, particularly in China. The import ban, along with accusations of scalping by retailers, has further aggravated the situation. Consequently, Chinese consumers are facing prices that significantly exceed the official MSRP, making it increasingly difficult to acquire this high-performance GPU. The broader impact of these circumstances on the market and the effectiveness of potential measures to address these exorbitant prices are yet to be determined.

Explore more

Why is LinkedIn the Go-To for B2B Advertising Success?

In an era where digital advertising is fiercely competitive, LinkedIn emerges as a leading platform for B2B marketing success due to its expansive user base and unparalleled targeting capabilities. With over a billion users, LinkedIn provides marketers with a unique avenue to reach decision-makers and generate high-quality leads. The platform allows for strategic communication with key industry figures, a crucial

Endpoint Threat Protection Market Set for Strong Growth by 2034

As cyber threats proliferate at an unprecedented pace, the Endpoint Threat Protection market emerges as a pivotal component in the global cybersecurity fortress. By the close of 2034, experts forecast a monumental rise in the market’s valuation to approximately US$ 38 billion, up from an estimated US$ 17.42 billion. This analysis illuminates the underlying forces propelling this growth, evaluates economic

How Will ICP’s Solana Integration Transform DeFi and Web3?

The collaboration between the Internet Computer Protocol (ICP) and Solana is poised to redefine the landscape of decentralized finance (DeFi) and Web3. Announced by the DFINITY Foundation, this integration marks a pivotal step in advancing cross-chain interoperability. It follows the footsteps of previous successful integrations with Bitcoin and Ethereum, setting new standards in transactional speed, security, and user experience. Through

Embedded Finance Ecosystem – A Review

In the dynamic landscape of fintech, a remarkable shift is underway. Embedded finance is taking the stage as a transformative force, marking a significant departure from traditional financial paradigms. This evolution allows financial services such as payments, credit, and insurance to seamlessly integrate into non-financial platforms, unlocking new avenues for service delivery and consumer interaction. This review delves into the

Certificial Launches Innovative Vendor Management Program

In an era where real-time data is paramount, Certificial has unveiled its groundbreaking Vendor Management Partner Program. This initiative seeks to transform the cumbersome and often error-prone process of insurance data sharing and verification. As a leader in the Certificate of Insurance (COI) arena, Certificial’s Smart COI Network™ has become a pivotal tool for industries relying on timely insurance verification.