Informed Search: A New Approach to Finding and Hiring Top Talent

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With the advent of advanced technology and rapidly evolving job roles, businesses can no longer rely on outdated methods to find the best candidates for their needs. From AI administrators and driverless car engineers to sustainability managers and virtual reality developers, the workplace is evolving with a bevy of new job titles popping up in recent years. Amid this rapid evolution, something that has been slow to change is the way companies search for and fill open positions.

1. Retained and Contingent Search: The Pros and Cons

Before determining which recruiting method is the best fit for your company, it’s worth exploring the pros and cons of each. By definition, retained search is a process by which a client pays a set fee for a recruiting agency to find a candidate for a designated role. The approach is dubbed retained because clients pay an up-front fee, or retainer, to secure a recruiting partner’s time and talents for the duration of the search.

Think of it as entering into an exclusive dating agreement with one recruiting partner committed to presenting clients with best-in-class candidates. For example, a large company may ask a retained search firm to find a new chief financial officer. As part of the process, the recruiting team pulls out all the stops to pinpoint candidates whose skills match the needs of the open position while also melding into the company’s culture.

The process is thorough, but it comes with a cost—up to 35% of the candidate’s first-year compensation, including bonuses. In some cases, organizations with an urgent need to fill critical roles simply settle for someone who may be just “good enough” rather than finding the candidate who is the perfect fit. Something else to know about retained search: after a laborious process, clients may end up with no candidate at all.

2. Contingency Searches and Their Trade-Offs

In contrast, contingency searches are all about speed. Clients that enlist recruiting partners on a contingency basis pay only if a candidate is hired. As a result, recruiters cast a wide net to find a large pool of candidates. Ultimately, it’s a race against time and competition, with recruiters working to fill positions quickly because their compensation hinges on a successful placement.

Contingency recruitment can be beneficial for companies looking to hire candidates quickly. However, this process can also be a high-stakes endeavor that results in a mismatch of candidates who aren’t a fit for the role at hand or—worse yet—are not a fit for their company’s culture.

3. Informed Search: A Third Legitimate Approach to Recruiting

A third approach, called informed search, is gaining in popularity among hiring leaders. Using in-depth research and a flexible, hourly pricing model, this five-step, insights-driven approach enables organizations to uncover passive talent—individuals not looking for work but who would consider a career opportunity.

This multistep methodology targets and connects passive candidates with companies seeking in-demand talent through the following steps:

  • Step 1: Strategy Development: Ask targeted questions based on a comprehensive evaluation of an organization’s immediate and long-term needs to gain a deep understanding of the role and the company’s culture.
  • Step 2: Name Generation: Formulate a strategic plan to find passive talent.
  • Step 3: Position Promotion: Collect valuable competitive intelligence to stir up excitement and interest in the available positions.
  • Step 4: Candidate Evaluation: Uncover key insights to develop accurate, detailed assessments of qualified candidates.
  • Step 5: Presentation and Reporting: Meticulously document and deliver not just a roster of potential candidates but also key market insights that prepare the organization for strategic future hiring.

Reaching passive talent in the right way at the right time and with the right position can help companies not only meet the hiring needs of today but also build the workforce of the future with talent that aligns with their missions and values.

4. Building an Internal Informed Search Team

Unlike traditional recruiting methods that prioritize speed or exclusivity, informed search focuses on actionable insights, detailed reports featuring salary benchmarks, market data, and regional talent insights, as well as candidate alignment with both the role and the organization’s culture. Building an informed search team internally requires an investment of time, people, and expertise, but it can help companies effectively and economically hire top talent. Because the model is unbundled, companies can also enlist a partner to help with targeting, vetting, and interviewing candidates, enabling hiring managers to focus on final interviews, offers, negotiations, and onboarding new staff.

5. Building and Retaining a Quality Workforce

With the rapid advancement of technology and the continuous evolution of job roles, businesses can’t depend on outdated methods to find the perfect candidates. The job market has seen a surge of new titles like AI administrators, driverless car engineers, sustainability managers, and virtual reality developers. Traditional hiring techniques simply don’t cut it in today’s fast-paced environment. Despite the rapid development in job types, the methods companies use to search for and fill open positions have been slow to change.

This disconnect creates a significant challenge for businesses trying to stay competitive and innovative. Companies must adopt more sophisticated and dynamic recruitment strategies to attract and retain the right talent. Embracing modern technologies such as AI-driven recruitment tools, social media platforms, and virtual job fairs can make a crucial difference in identifying and hiring the best candidates. Updating these methods is not just advantageous but necessary, to keep pace with the ever-evolving job market and ensure long-term success.

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