The COVID-19 pandemic has forced a major shift in the way we work, and this has had a profound effect on the workforce. As companies adapt to the new normal, they need to take a more systematic approach to their corporate pay and benefits strategies. This will enable them to attract and retain top talent in the post-pandemic world. According to Josh Bersin, global industry analyst and CEO of The Josh Bersin Company, a more systematic approach to pay and benefits is the key to making your company “irresistible” to current and prospective employees.
The Need for a Systemic Approach
In the past, companies have used a total rewards approach, which consists of monetary and other types of rewards such as bonuses, stock options, and retirement benefits. While this approach has been successful in the past, it may not be suitable for the current workplace. Total rewards were designed for the old world of work and haven’t kept pace with the changes to the work and evolving workforce requirements. Therefore, a more comprehensive and customized approach is required for companies to thrive in the post-pandemic world.
The Limitations of Total Rewards
Pay is now the number one concern for workers around the world, according to Kathi Enderes, global industry analyst and Senior VP of Research at The Josh Bersin Company. This highlights a significant limitation of the total rewards approach. While monetary rewards such as salaries and bonuses are still important, they may not be enough to keep employees engaged. A single reward type might not be able to fulfill the needs of all employees, which is why companies need to move towards a more customized approach.
System of Continuous Rewards and Recognition
Employers need to move away from a rigid total rewards approach and towards a system of continuous rewards and recognition. This approach should focus on the development and upskilling of employees through opportunities for learning, development, and career advancement.
A company that invests in employees’ personal and professional development will have a more committed and engaged workforce. It’s not just about providing a reward; it’s about providing a continuous process of learning and growth that encourages employees to take ownership of their careers.
The Importance of Equity and Fairness
Equity and fairness are key considerations in structuring a pay and benefits strategy. Employees should feel that they are being paid fairly and are being rewarded appropriately for their contributions to the company. Employers must be transparent about the pay structure and ensure that all employees are compensated fairly based on their experience, expertise, and job performance. This approach promotes inclusivity and a positive company culture that values the contributions of all employees.
Benefits of a Holistic Approach
A more personalized and customized approach to pay and benefits can differentiate companies from their competition and make them more attractive to top talent. By taking a more holistic approach to rewards and benefits, organizations can instill a sense of loyalty and commitment in their workforce. Employees are more likely to feel valued and appreciated when they are given opportunities for growth and advancement that align with their interests and career goals.
In the post-pandemic world, companies must be responsive to the changing needs of their workforce. Companies that adopt a more systematic approach to pay and benefits will attract and retain the best talent. Employers should consider implementing a customized and continuous rewards and recognition strategy that emphasizes employee development, job flexibility, equity, and fairness. This approach can help companies achieve a workforce that is not only engaged and motivated but also “irresistible” to job seekers.
