EML Payments Limited, a leading payment solutions provider, has partnered with Visa to offer private label digital gift cards in the US and Canada. This collaboration introduces a convenient digital gift card solution that enables customers to purchase and instantly deliver gift cards online while enjoying a safe and seamless experience.
Background on EML Payments Limited and Visa
EML Payments Limited is a global payment solutions provider that offers innovative prepaid and gift card solutions to businesses and consumers. The company has a broad shopping centre and multi-retailer customer base in the US and Canada. On the other hand, Visa is a global payments technology company that connects consumers, merchants, financial institutions, and governments in over 200 countries and territories to fast, secure, and reliable electronic payments.
This is an overview of the collaboration between EML Payments Limited and Visa
EML Payments Limited and Visa are collaborating to offer private label digital gift cards to the markets of the US and Canada. These digital gift cards provide a convenient and secure way for customers to purchase and instantly deliver gift cards online. This collaboration benefits both customers and businesses by providing a secure and seamless experience.
Benefits of the EML and Visa collaboration for customers
The collaboration between EML Payments Limited and Visa provides numerous benefits for customers. Thanks to secure mobile authentication, customers can now purchase and instantly deliver gift cards online while enjoying a safe and seamless experience. Furthermore, the digital gift cards allow customers to avoid the hassle of physical gift cards, including shipping costs and the risk of losing or having them stolen.
“Payments are evolving. Our clients and partners are looking for digital-first capabilities to help serve their customers,” said Vanessa Colella, SVP and Global Head of Innovation and Digital Partnerships at Visa. “We’re proud to work with EML Payments to bring the security, convenience, and familiarity of mobile wallet payments to the gift card segment.”
Ailie Kofoid, Group Executive Gifting at EML Payments, stated, “Introducing digital gift cards with Visa revolutionizes gifting. Customers can now purchase and deliver gift cards instantly using their mobile devices. This collaboration provides a convenient and secure way for customers to gift their friends and family.”
The importance of prioritizing customer loyalty through digital experiences and reducing administrative costs with technology cannot be overlooked. To succeed in the digital age, businesses must focus on customer loyalty by offering a seamless digital experience that appeals to younger generations. This collaboration between EML Payments Limited and Visa offers just that, providing a convenient and secure way for customers to purchase and deliver gift cards instantly. In addition, utilizing technology to reduce administrative costs can save businesses time and money, ultimately providing a better customer experience.
Background on EML Payments Limited’s previous work with Visa and the new opportunities this enhanced relationship provides
EML Payments Limited has been working with Visa since 2017, offering private-label gift cards to the US and Canadian markets. With this enhanced relationship, EML Payments Limited can continue to provide its clients with the best possible solutions while promoting an Environmental, Social, and Governance (ESG) message of reducing plastic waste in the environment through innovative digital products.
The collaboration between EML Payments Limited and Visa to offer private label digital gift cards in the US and Canada provides numerous benefits for customers and businesses. It offers a convenient and secure way for customers to purchase and deliver gift cards instantly, while reducing administrative costs for businesses. Moreover, this collaboration promotes an ESG message of reducing plastic in the environment through innovative digital products. Overall, this partnership highlights the importance of digital-first capabilities in the evolving payments landscape.