Prudential and 123Seguro Team Up to Expand Insurance in Latin America

Prudential Financial, Inc. has joined forces with 123Seguro, a leading online insurance platform in Latin America, to broaden their insurance offerings, particularly in Brazil and Mexico. This partnership is set to significantly influence the accident & health, life, and ancillary insurance markets within these countries. Considering that less than 20% of the population in these nations currently hold life insurance policies, this collaboration is projected to strategically target mass-market consumers, addressing a crucial gap in the market. By tailoring insurance products to the specific needs of each region, Prudential and 123Seguro are poised to ensure that their offerings are both flexible and relevant for a diverse range of customers.

This strategic alliance between Prudential and 123Seguro also seeks to capitalize on opportunities across various sectors, including banks, FinTechs, retailers, and the gig economy. Future plans indicate that these services could be extended to other Latin American markets, leveraging the combined expertise of both companies to enhance financial security for millions. Luciana Amano, vice president of Partnerships for Prudential’s International Insurance Businesses, highlighted the potential of this partnership to substantially increase insurance coverage in Brazil and Mexico. She pointed out additional benefits for their distribution partners, such as a higher return on investment and improved customer loyalty, driven by innovative products and superior customer service.

Broadening Horizons in Latin America

Prudential Financial, Inc. has teamed up with 123Seguro, a premier online insurance platform in Latin America, to expand their insurance offerings in Brazil and Mexico. This partnership aims to make a substantial impact on the accident & health, life, and ancillary insurance markets in these countries. With less than 20% of the population currently holding life insurance policies, this collaboration is strategically designed to target mass-market consumers and fill a significant gap in the market. Prudential and 123Seguro intend to tailor their insurance products to the specific needs of each region, ensuring flexibility and relevance for a diverse customer base.

This strategic alliance also aims to tap into other sectors such as banks, FinTechs, retailers, and the gig economy. Future plans include extending these services to other Latin American countries, leveraging the expertise of both companies to boost financial security for millions. Luciana Amano, vice president of Partnerships for Prudential’s International Insurance Businesses, emphasized the partnership’s potential to dramatically increase insurance coverage in Brazil and Mexico. She noted additional benefits for distribution partners, including higher returns on investment and enhanced customer loyalty through innovative products and superior customer service.

Explore more

How Is AI Revolutionizing Payroll in HR Management?

Imagine a scenario where payroll errors cost a multinational corporation millions annually due to manual miscalculations and delayed corrections, shaking employee trust and straining HR resources. This is not a far-fetched situation but a reality many organizations faced before the advent of cutting-edge technology. Payroll, once considered a mundane back-office task, has emerged as a critical pillar of employee satisfaction

AI-Driven B2B Marketing – Review

Setting the Stage for AI in B2B Marketing Imagine a marketing landscape where 80% of repetitive tasks are handled not by teams of professionals, but by intelligent systems that draft content, analyze data, and target buyers with precision, transforming the reality of B2B marketing in 2025. Artificial intelligence (AI) has emerged as a powerful force in this space, offering solutions

5 Ways Behavioral Science Boosts B2B Marketing Success

In today’s cutthroat B2B marketing arena, a staggering statistic reveals a harsh truth: over 70% of marketing emails go unopened, buried under an avalanche of digital clutter. Picture a meticulously crafted campaign—polished visuals, compelling data, and airtight logic—vanishing into the void of ignored inboxes and skipped LinkedIn posts. What if the key to breaking through isn’t just sharper tactics, but

Trend Analysis: Private Cloud Resurgence in APAC

In an era where public cloud solutions have long been heralded as the ultimate destination for enterprise IT, a surprising shift is unfolding across the Asia-Pacific (APAC) region, with private cloud infrastructure staging a remarkable comeback. This resurgence challenges the notion that public cloud is the only path forward, as businesses grapple with stringent data sovereignty laws, complex compliance requirements,

iPhone 17 Series Faces Price Hikes Due to US Tariffs

What happens when the sleek, cutting-edge device in your pocket becomes a casualty of global trade wars? As Apple unveils the iPhone 17 series this year, consumers are bracing for a jolt—not just from groundbreaking technology, but from price tags that sting more than ever. Reports suggest that tariffs imposed by the US on Chinese goods are driving costs upward,