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Best Insurance Launches AI-Led WhatsApp Service for Easy ASU Policies

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by Caitlyn Jones
October 30, 2024
Image Credit: Vecteezy
Best Insurance Launches AI-Led WhatsApp Service for Easy ASU Policies

Best Insurance has introduced an innovative AI-led WhatsApp service that allows customers to purchase insurance policies directly through the popular messaging platform. The service initially supports Accident, Sickness, and Unemployment (ASU) insurance, aiming to meet the growing demand for more convenient and flexible insurance solutions. This development is particularly geared towards younger customers, who increasingly expect seamless user experiences with greater control over how they manage sensitive information.

Kesh Thukaram, co-founder of Best Insurance, emphasized that one of the primary reasons for choosing WhatsApp as the platform for this new service is its familiarity and user-friendly interface. According to Thukaram, customers prefer handling sensitive personal information—such as salary details and medical conditions—through trusted and private channels. WhatsApp meets these needs by offering scalability for handling large numbers of users, and the convenience of not requiring additional software downloads or cumbersome portal sign-ups.

The AI-led WhatsApp service stands out by enabling customers to discuss their insurance needs at their own pace, thus reducing the pressure often associated with such purchases. Customers also have the option to review their responses to questions at any time, ensuring they can provide accurate information without feeling rushed. Remarkably, 30% of users have chosen WhatsApp over traditional phone calls for their insurance needs. Moreover, half of those who initially started their insurance inquiries online eventually shifted to the messaging platform, underscoring its growing acceptance and convenience.

Shift in User Preferences: Privacy and Flexibility

Best Insurance has launched an innovative AI-driven service allowing customers to purchase insurance policies via WhatsApp. Initially focusing on Accident, Sickness, and Unemployment (ASU) insurance, this move is designed to cater to the growing demand for convenient, flexible insurance options among younger customers. This demographic increasingly expects seamless user experiences and greater control over how they manage sensitive information.

Kesh Thukaram, co-founder of Best Insurance, highlighted that WhatsApp was chosen for its familiarity and user-friendly interface. According to Thukaram, customers prefer trusted, private channels like WhatsApp for handling sensitive personal data, such as salary details and medical conditions. WhatsApp’s scalability and convenience—it doesn’t require additional software downloads or lengthy portal sign-ups—make it an ideal platform.

The AI-led service allows customers to discuss their insurance needs at their own pace, reducing the pressure often associated with such decisions. Users can review their responses at any time, ensuring they provide accurate information. Notably, 30% of users have opted for WhatsApp over traditional phone calls for their insurance. Furthermore, half of those who started their inquiries online ultimately switched to the messaging platform, demonstrating its growing appeal and convenience.

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