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Is Manulife iFUNDS Redefining Digital Wealth Advisory?

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by Dwaine Evans
April 29, 2025
Image Credit: Titiwoot Weerawong / Vecteezy
Is Manulife iFUNDS Redefining Digital Wealth Advisory?
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In the ever-evolving landscape of digital financial services, few platforms have managed to make a mark as pronounced as Manulife iFUNDS. Originally launched in 2018, the platform has redefined how wealth advisory services are delivered, combining technological advancements with personalized financial consultancy. The recent enhancements to this platform by Manulife Singapore and Manulife Investments offer a promising new direction for digital wealth management. Financial consultants now benefit from a unified view of customers’ Unit Trust (UT) and Investment-Linked Plan (ILP) holdings, streamlining wealth management processes and increasing overall efficiency. This milestone marks Singapore’s first integrated digital wealth platform and is paving the way for a new standard in customer service excellence by leveraging cutting-edge technology. With these enhancements, the platform demonstrates not just an ability to adapt but also to anticipate and meet the growing demands of an increasingly digital clientele.

Streamlined Wealth Management and Technological Integration

Manulife iFUNDS has introduced enhancements that simplify the transaction process for Unit Trusts within the platform, making it easier and more efficient. These improvements streamline service delivery by reducing complexity, allowing financial consultants to address client needs more swiftly. Since its launch, iFUNDS has equipped consultants with digital tools and data-driven insights, enabling them to provide customized services during in-person consultations and through digital platforms. New features such as What-If Analysis and the Portfolio Simulator give consultants deeper insights into ILP and UT portfolios. Upgraded dashboard features provide detailed portfolio tracking by asset class, country, and fund specifics, empowering consultants in their advisory roles. This integration of Unit Trust and ILP management broadens the scope of advice, marking a significant shift in advisory quality. The platform exemplifies how digital solutions can effectively merge technology with personal advisory services. As the financial landscape evolves, iFUNDS not only adapts but also leads in redefining wealth advisory services.

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