Achieving a significant milestone, Facet, a US-based investment advisory firm, has successfully raised $35 million in a recent funding round led by Multiplier Capital. Founded in 2016, Facet leverages a tech-driven platform to provide tailored financial advice, especially targeting individuals often overlooked by traditional financial institutions. This latest funding boost brings the company’s total raised capital to a notable $210 million. Facet’s unique approach pairs clients with certified financial planners, offering financial advisory services for a flat membership fee. This model has gained widespread acceptance, enabling the firm to service over 14,000 households across the nation. The fresh influx of capital is set to enhance tech development, aiming to broaden and refine the financial planning services robustly.
Enhancing Technology and Expanding Services
Facet’s co-founder and CEO, Anders Jones, emphasized that the success of their subscription-based model stems from a blend of innovative technology and a steadfast commitment to their members. The consistent focus on exceeding client expectations while evolving their service offerings has been a cornerstone of Facet’s value proposition. With the new funding, Facet plans to invest heavily in technological advancements that will improve the delivery of financial advice. This includes upgrading the user interface and experience and incorporating advanced tools for financial planning. As they extend their reach, this tech enhancement aligns with their ambitious goal to continue leading the market in client satisfaction while setting a new standard for accessible and transparent financial advisory services.