Recent data from YouLend, a global leader in embedded finance, reveals significant impacts for small and medium-sized businesses (SMBs) utilizing its financing solutions. According to the findings, SMBs that secured funding through YouLend’s partnerships with e-commerce, payments, and tech platforms saw sales increases ranging from 25% to 50% within six months. This fast and flexible access to capital allows businesses to pursue essential growth activities such as hiring staff, purchasing inventory, and initiating marketing campaigns. The survey conducted across the UK, Europe, and the US involved thousands of recipients and detailed the strategic allocation of funds, with 31% dedicated to supporting cash flow, 25% for inventory procurement, 23% for upgrading business premises, 11% for staff wages, and 10% allocated for marketing endeavors. Francisco Rubistein Bosch, YouLend’s VP of Growth, emphasized that these financing options enable substantial growth opportunities for businesses and partners alike. Beyond benefiting individual enterprises, YouLend’s strategic partners experience an 80% increase in merchant retention and a 40% boost in customer lifetime value. Embedded finance solutions, seamlessly integrated within existing platforms, streamline the funding application process, with offers presented the same day. The overall impact includes the support of underrepresented businesses and job creation, with twice as many female-owned businesses applying for such financing compared to industry averages. This trend promises meaningful macroeconomic benefits and showcases the transformative potential of embedded finance in driving business growth and economic development.
In today’s hyper-connected world, communication via personal messaging platforms has transcended into the business domain, with WhatsApp leading the charge. With over 2 billion monthly active users, the platform is seeing an increasing number of businesses leveraging its potential as a robust customer interaction tool. The integration of WhatsApp with Customer Relationship Management (CRM) systems has become crucial, not only