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Atec Acquires Moorhouse to Expand SME Insurance Services

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by Caitlyn Jones
June 25, 2025
Image Credit: user850788 / Freepik
Atec Acquires Moorhouse to Expand SME Insurance Services
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In a remarkable move within the insurtech industry, Atec has announced the acquisition of Moorhouse Group, a seasoned player in the insurance domain with a notable presence in Commercial SME insurance. Atec, having received backing from the European private equity firm Perwyn, aims to triple its size over the coming years, primarily through strategic mergers and organic growth. Moorhouse, known for its robust market presence with a strong 35-year history, operates significant divisions such as Xbroker and constructaquote.com. These ventures provide both wholesale broking and online retail services, facilitating a comprehensive insurance service platform. Despite the change in ownership, Moorhouse’s brand identity will remain preserved, ensuring that its existing clientele continues to receive uninterrupted service. This acquisition marks Atec’s first major step in its five-year vision to expand strategically within the industry, particularly into the SME market.

Strategic Growth and Industry Transformation

The acquisition of Moorhouse by Atec heralds a major shift in the insurance industry, reinforcing Atec’s role as a leading player in designing and distributing specialized home and leisure insurance. With over 350,000 policyholders in the UK, Atec is set to enhance its standing in the SME insurance market by integrating Moorhouse’s strong market presence and customer relationships with Atec’s cutting-edge technology and data analytics. Atec CEO Brendan Devine notes that this collaboration aligns with Atec’s strategic growth plan, utilizing the strengths of both companies to drive expansion and innovation. Supported by Perwyn, this merger is seen as a critical entry into the broader SME insurance sector, possibly marking the first of several such acquisitions. This strategy promises to combine traditional insurance expertise with modern technology, aiming to set new industry standards and demonstrate a model of successful integration. This merger highlights the rising influence of technology in reshaping business models and customer expectations in the insurance domain.

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