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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Are UK Organizations Ready for the Rising Wave of Cyber-Attacks?
Cyber Security
Are UK Organizations Ready for the Rising Wave of Cyber-Attacks?

The UK’s National Cyber Security Centre (NCSC) has raised alarms over the escalating frequency and severity of cyber-attacks targeting British organizations and the public. In its latest Annual Review, published on December 3, the NCSC highlighted the increasing risks posed by cyber threats and underscored the urgent need for enhanced cyber defenses and collaboration across all sectors. The report revealed

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Email Marketing Goals for 2025: Boost Engagement and Ensure Security
Marketing Automation / Email Marketing
Email Marketing Goals for 2025: Boost Engagement and Ensure Security

Email marketing continues to be a powerful tool for businesses to connect with their audience. As we approach 2025, it’s essential for marketers to set clear goals to enhance engagement and ensure security. This article outlines five critical email marketing goals that will help you stay ahead in the evolving digital landscape. Improving Email Accessibility Addressing Common Accessibility Issues Accessibility

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Was Finland’s Data Cable Damage Due to Sabotage or Construction Error?
Cyber Security
Was Finland’s Data Cable Damage Due to Sabotage or Construction Error?

In an era of heightened vigilance over cybersecurity and infrastructure security, recent incidents involving data cables between Finland and its neighboring countries have gained notable attention. A significant occurrence unfolded when data network outages impacted at least a hundred businesses and approximately 6,000 consumers. The initial speculation suggested that sabotage might be involved; however, the Finnish government quickly stepped in

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Law Enforcement Dismantles Matrix App Used for Global Criminal Activities
Cyber Security
Law Enforcement Dismantles Matrix App Used for Global Criminal Activities

In a significant victory against organized crime, European authorities have successfully dismantled Matrix, an encrypted messaging platform notorious for facilitating international drug trafficking, arms trading, and money laundering. This high-stakes operation was a coordinated effort led by French and Dutch police, who managed to seize the platform’s main servers in France and Germany, marking a substantial blow to criminal networks

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Can AI Revolutionize Email Marketing for Better Personalization?
Marketing Automation / Email Marketing
Can AI Revolutionize Email Marketing for Better Personalization?

Email marketing remains a cornerstone of modern marketing strategies, despite repeated claims of its impending obsolescence for decades. Ever since the first declaration of the death of email in 1989, this communication medium has consistently proved its worth by maintaining its status as a critical channel for engagement and revenue generation. According to Mailchimp’s "The Revenue Blueprint: Strategies for Performance

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How Is AI Transforming Content Marketing for Business Growth?
Content Marketing Technology
How Is AI Transforming Content Marketing for Business Growth?

Artificial Intelligence (AI) has revolutionized multiple industries, leaving a profound impact on various sectors. Among these, content marketing has significantly benefited from AI’s integration, marking a new era in how businesses approach content creation, optimization, and distribution. This article delves into the transformative effects of AI, focusing on how tools like ChatGPT are driving business growth through innovative content marketing

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Ransomware Attack Disrupts ENGlobal Operations and IT Systems
Cyber Security
Ransomware Attack Disrupts ENGlobal Operations and IT Systems

A ransomware attack has disrupted the operations of Houston-based ENGlobal Corporation, a key contractor specializing in engineering and automation services for the energy sector and US government, highlighting the persistent cybersecurity threats facing critical infrastructure contractors. The breach, detected on November 25, 2024, prompted the company to take portions of its IT systems offline to mitigate the impact. According to

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How Can Organizations Secure Against Black Basta’s Team Attacks?
Cyber Security
How Can Organizations Secure Against Black Basta’s Team Attacks?

The recent wave of sophisticated cyber-attacks orchestrated by the Black Basta ransomware group has highlighted the urgent need for enhanced security measures within organizations. By leveraging Microsoft Teams for social engineering attacks, the group has found a novel method to bypass traditional email security, making it imperative for organizations to adapt their defensive strategies. This shift began in October 2024,

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TA569 Targets Russian Retailers with Sophisticated Phishing Attacks
Cyber Security
TA569 Targets Russian Retailers with Sophisticated Phishing Attacks

In a newly uncovered cybersecurity threat, a malware campaign named "Horns&Hooves" has been identified, targeting Russian retailers and service businesses since March 2023. The campaign, led by the cybercriminal group TA569, also known as Mustard Tempest and Gold Prelude, employs phishing emails to compromise victim systems by deploying remote access tools and information-stealing malware. Tactics and Techniques TA569 utilizes a

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LeadzFlowAI Enhances Marketing Automation with Advanced AI Tools
Marketing Automation / Email Marketing
LeadzFlowAI Enhances Marketing Automation with Advanced AI Tools

In today’s competitive market environment, businesses constantly seek ways to streamline and innovate their marketing, outreach, and sales processes. The newest upgrades to the LeadzFlowAI marketing system offer a significant leap forward in this regard. These updates now enable business owners to automate extensive parts of their operations, leveraging sophisticated custom-trained AI. By making the platform globally accessible with real-time

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Are Email Marketing Strategies Meeting Consumer Expectations in 2024?
Marketing Automation / Email Marketing
Are Email Marketing Strategies Meeting Consumer Expectations in 2024?

One of the core issues in email marketing is the lengthy production time required to create a single email. Despite consumers feeling overwhelmed by the sheer number of emails they receive, marketers often struggle to keep up with demand due to the extensive time needed for each email’s creation. The study shows that half of the marketers require over two

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How Can Top Tech Companies Master Content Marketing Strategies?
Content Marketing Technology
How Can Top Tech Companies Master Content Marketing Strategies?

In today’s technology-driven world, where competition is fierce and innovations are constant, tech companies must adopt dynamic and effective content marketing strategies to stay ahead. Content marketing has become a cornerstone for B2B tech brands seeking to engage their audience, generate leads, and drive revenue. The importance of a scalable and strategic approach to content marketing cannot be understated. By

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