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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Will Mailchimp’s New Popup Forms Benefit Marketers and SMBs?
Marketing Automation / Email Marketing
How Will Mailchimp’s New Popup Forms Benefit Marketers and SMBs?

Intuit Mailchimp has recently unveiled a series of product enhancements, including a completely revamped popup forms feature currently in beta. These enhancements are designed to help marketers target and engage site visitors with branded, interactive popup forms, thereby facilitating audience growth and lead generation. This article will explore how these new features benefit marketers and small-to-medium businesses (SMBs). Enhanced Customization

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February 27, 2025
How Are Infostealers Impacting Cybersecurity and Data Protection?
Cyber Security
How Are Infostealers Impacting Cybersecurity and Data Protection?

The increasing prevalence of infostealers poses a substantial threat to both corporate and consumer security, underscoring the need for vigilant data protection measures. With infostealers spreading through various means like phishing, drive-by downloads, and malicious ads, companies and individuals are at heightened risk of having sensitive data pilfered and sold on the dark web. Recent developments in cybersecurity, including a

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February 27, 2025
Hightouch Raises $80M to Boost AI-Driven Marketing Personalization
Marketing Automation / Email Marketing
Hightouch Raises $80M to Boost AI-Driven Marketing Personalization

In a significant development for the marketing and AI sectors, Hightouch, a leading entity in data and AI technology, has successfully secured $80 million in Series C funding. This influx of capital, led by Sapphire Ventures’ Rajeev Dham, pushes Hightouch’s valuation to a remarkable $1.2 billion. The funding round also saw participation from notable investors such as NVC, ICONIQ Growth,

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February 26, 2025
How Can Airlines Enhance Traveler Engagement with Destination Content?
Content Marketing Technology
How Can Airlines Enhance Traveler Engagement with Destination Content?

Airlines frequently focus their marketing strategies on the booking phase, engaging with potential travelers primarily when they are ready to book a flight. However, this narrow focus often neglects an equally critical stage in the traveler’s journey—the inspiration phase. This is the period when individuals are still undecided about their next destination and are open to ideas and suggestions. By

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February 26, 2025
Evolving Content Trends 2025: Embracing Simplicity and Interactivity
Content Marketing Technology
Evolving Content Trends 2025: Embracing Simplicity and Interactivity

With an ever-evolving digital landscape and the relentless surge of information at users’ fingertips, the future of content creation is set to undergo a significant transformation by 2025. This shift is driven by the need for brands to adapt to emerging consumer behaviors and advancements in technology, aiming to deliver a more dynamic, personalized user experience. As experts from financial

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February 26, 2025
AI Chatbots and SEO: Emerging Trends and Future Implications
Content Marketing Technology
AI Chatbots and SEO: Emerging Trends and Future Implications

Artificial Intelligence (AI) has revolutionized various industries, and digital marketing is no exception. Among the most significant advancements are AI chatbots, which are rapidly becoming integral to customer interaction and search engine optimization (SEO). These intelligent conversational agents are transforming how businesses engage with their audiences, leveraging AI’s power to offer personalized, real-time interactions that enhance user experience and drive

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February 26, 2025
Mastering Marketing with GPT and AI: Transforming Content and Interaction
Content Marketing Technology
Mastering Marketing with GPT and AI: Transforming Content and Interaction

In today’s fast-paced digital world, businesses striving to remain competitive must embrace innovative technologies to enhance their marketing strategies. Generative AI and ChatGPT models have emerged as transformative tools, offering unparalleled opportunities to create personalized content, automate tasks, and engage customers effectively. These advancements in artificial intelligence are reshaping the landscape of digital marketing, allowing brands to deliver exceptional experiences

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February 26, 2025
Crafting Engaging Email Content: A Comprehensive Guide to Success
Content Marketing Technology
Crafting Engaging Email Content: A Comprehensive Guide to Success

Creating email content that captivates your audience is an essential skill for any marketer. With the digital landscape continuously evolving, an effective email marketing strategy can be a game-changer for businesses seeking to enhance their customer engagement and retention rates. It’s not just about having your emails opened; it’s about ensuring every word and visual element resonates with your readers,

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February 25, 2025
7 Laws for Modern Content Marketing Success in the Digital Age
Content Marketing Technology
7 Laws for Modern Content Marketing Success in the Digital Age

Content marketing has rapidly evolved over the years, driven by technological advancements and shifting consumer behaviors. In the digital age, staying ahead of the curve requires a deep understanding of the latest strategies and an ability to adapt to the ever-changing landscape. Here are seven essential laws for achieving content marketing success in today’s digital world. Integration and Orchestration Seamless

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February 25, 2025
Refine Your SEO Strategy: Key Questions for Adapting to Digital Changes
Content Marketing Technology
Refine Your SEO Strategy: Key Questions for Adapting to Digital Changes

In the rapidly evolving digital landscape, traditional SEO strategies may no longer be sufficient for maintaining a strong online presence. This article explores the key questions brands should ask to refine their SEO strategies and stay ahead of the curve. As digital behaviors and technologies shift, it is crucial for marketers and businesses to continuously assess and adapt their strategies

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February 25, 2025
Generative AI Revolutionizing Digital Marketing and Content Creation
Content Marketing Technology
Generative AI Revolutionizing Digital Marketing and Content Creation

Today we have Aisha Amaira with us, a MarTech expert deeply invested in integrating technology into marketing. With substantial experience in CRM marketing technology and customer data platforms, she focuses on leveraging innovation to derive valuable customer insights. In this interview, we will delve into her insights on generative AI and its impact on various aspects of digital marketing. How

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February 25, 2025
Is Penny© the Future of AI-Driven Marketing for Businesses?
Marketing Automation / Email Marketing
Is Penny© the Future of AI-Driven Marketing for Businesses?

BirdseyePost has introduced Penny©, an AI agent poised to revolutionize data-driven marketing across print and digital platforms. This innovative tool promises to automate and streamline marketing processes, making it easier for businesses of all sizes to launch targeted campaigns quickly and efficiently. The Power of Automation Autonomous Campaign Creation At the core of Penny©’s capabilities is its ability to handle

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February 25, 2025