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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Top CRM Tools for Small Businesses: Enhance Customer Engagement
Marketing Automation / Email Marketing
Top CRM Tools for Small Businesses: Enhance Customer Engagement

In today’s competitive market landscape, small businesses face the critical challenge of nurturing meaningful customer relationships while efficiently managing their operational workflows. The demand for hyper-personalized Customer Relationship Management (CRM) tools has intensified as they play an integral role in transforming customer engagement and maintaining steady growth. By effectively integrating AI-driven insights, these tools enable small businesses to streamline processes

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May 7, 2025
Is 28% of Your Email List Hurting Your Marketing Efforts?
Marketing Automation / Email Marketing
Is 28% of Your Email List Hurting Your Marketing Efforts?

Email marketing, a crucial tool for businesses aiming to maximize outreach and revenue, faces challenges rooted in the quality of contact lists. Statistics reveal that about 28% of these lists may deteriorate annually due to factors like invalid addresses, spam traps, and temporary emails. Such degradation directly affects marketing efficiency, causing bounced emails, damaging sender reputation, and diminishing the trustworthiness

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May 7, 2025
Navigating Email Marketing Amid Rising Consumer Skepticism
Marketing Automation / Email Marketing
Navigating Email Marketing Amid Rising Consumer Skepticism

In an era where digital communication proliferates, email remains an unwavering pillar in how consumers and businesses interact. Despite the emergence of platforms like instant messaging and social media, emails boast remarkable persistence. A staggering 93% of consumers engage with their inbox daily, highlighting email’s sustained relevance. Yet, with this high level of engagement comes significant consumer wariness, largely fueled

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May 7, 2025
Are Third Parties Your Biggest Cybersecurity Threat?
Cyber Security
Are Third Parties Your Biggest Cybersecurity Threat?

In the current cybersecurity landscape, the focus has shifted from traditional threats, such as ransomware attacks, to the more insidious risks posed by third-party entities. Companies find themselves increasingly intertwined with a variety of external partners, from contractors to vendors, which introduces complex identity ecosystems. These partnerships enhance operational efficiency but also create vulnerabilities ripe for exploitation due to inadequate

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May 7, 2025
Are UK Retailers Prepared for Rising Cyberattacks?
Cyber Security
Are UK Retailers Prepared for Rising Cyberattacks?

In recent years, the UK’s retail sector has become increasingly vulnerable to cyberattacks, with high-profile breaches affecting major players such as Harrods, Co-op, and Marks & Spencer. These incidents have underscored the pressing need for fortified cybersecurity measures among retailers. With the National Cyber Security Centre (NCSC) stressing the importance of proactive strategies to counteract potential threats, the question arises:

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May 7, 2025
Are Global Smishing Campaigns Unstoppable?
Cyber Security
Are Global Smishing Campaigns Unstoppable?

Smishing, a deceptive form of cyberattack that manipulates victims through SMS or messaging services, has been escalating at an alarming pace. Predominantly driven by syndicates like the Smishing Triad, these campaigns are a testament to the adaptability and sophistication of cybercriminal networks. Recent revelations show the extent to which these perpetrators have advanced their strategies, leveraging enhanced infrastructures and models

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May 7, 2025
Build a Scalable, Unified Content Hub for Maximum Efficiency
Content Marketing Technology
Build a Scalable, Unified Content Hub for Maximum Efficiency

In today’s dynamic marketing landscape, the challenge of managing content effectively has become increasingly acute for growing teams and agencies. With tools scattered across various platforms, undefined ownership roles, delayed approvals, and incomplete projects, the need for a streamlined approach is evident. Establishing a centralized content hub is not merely about adding another layer to existing setups; rather, it is

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May 7, 2025
Is Your Content Strategy Driven by Intent or Noise?
Content Marketing Technology
Is Your Content Strategy Driven by Intent or Noise?

In the digital age, brands face the challenge of standing out amid an overwhelming sea of information. This scenario presents a dilemmshould businesses prioritize producing large volumes of content, potentially contributing to digital noise, or focus on creating impactful, intent-driven content designed to resonate with audiences on a deeper level? Experts argue that an effective content strategy must be guided

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May 6, 2025
Nimble Launches Unlimited Email Marketing with Automation Tools
Marketing Automation / Email Marketing
Nimble Launches Unlimited Email Marketing with Automation Tools

Nimble has unveiled a new feature suite aimed at transforming how small businesses and marketing professionals manage their email campaigns. This strategic addition to the Nimble CRM platform, announced recently, promises to provide versatile tools that significantly elevate the reach and effectiveness of email marketing efforts. By addressing common limitations faced by users of major email platforms, Nimble’s enhancements focus

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May 6, 2025
How Can You Stop Spam Emails on iPhone in 2025?
Marketing Automation / Email Marketing
How Can You Stop Spam Emails on iPhone in 2025?

In the rapidly evolving digital landscape, spam emails continue to be an irritant for users worldwide, especially for those using iPhones. These unsolicited messages clutter inboxes, pose potential cybersecurity risks, and intrude on digital privacy. As businesses and marketers increasingly harvest and exploit user data, iPhone users may find themselves bombarded with irrelevant or malicious emails. Understanding the underlying reasons

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May 6, 2025
How Will EtherMail Revolutionize Email Marketing?
Marketing Automation / Email Marketing
How Will EtherMail Revolutionize Email Marketing?

EtherMail reshapes the email marketing landscape by embracing decentralization and transparency, drawing on Web3’s foundational principles to provide users with enhanced communication options across diverse email providers. This expanding connectivity grants users greater control over their data, identity, and interactions, fostering an environment where autonomy is key. Web3 wallet sign-ins elevate the platform’s advanced technological alignment, broadening traditional login approaches,

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May 6, 2025
How Is Google’s AI Impacting Web Content Ownership?
Content Marketing Technology
How Is Google’s AI Impacting Web Content Ownership?

In the current digital era, the dominance of artificial intelligence in every facet of technology is increasingly evident, especially in web content discovery and ownership. Google’s Search AI is at the forefront of this transformation, fundamentally changing the traditional dynamics between content creators and search engines. Historically, websites benefited from Google’s web crawling, which directed traffic to various sites, generating

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May 6, 2025