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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Can SMEs Future-Proof Email Campaigns with Top Tools for 2025?
Marketing Automation / Email Marketing
How Can SMEs Future-Proof Email Campaigns with Top Tools for 2025?

In the ever-evolving digital landscape, small and medium enterprises (SMEs) must stay ahead of the curve to remain competitive. As we approach 2025, adopting the latest email marketing tools is crucial for maintaining an efficient, effective, and engaging email marketing strategy. This article explores the top tools that can help SMEs future-proof their email campaigns, ensuring sustained engagement and business

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How Can AI Enhance Your Marketing Content Analysis?
Content Marketing Technology
How Can AI Enhance Your Marketing Content Analysis?

Want to improve your marketing content? Wish you could more easily extract meaningful insights from your analytics? Learn step-by-step how to use AI tools to analyze your marketing data and content, helping you make data-driven decisions that improve your content performance across all channels. How to Conduct Content Analysis with AI Now in its 11th year, AI adoption among bloggers

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ChatGPT Search by OpenAI: Transforming SEO and Challenging Google
Content Marketing Technology
ChatGPT Search by OpenAI: Transforming SEO and Challenging Google

The digital landscape is on the brink of a significant transformation with the introduction of ChatGPT Search by OpenAI. This new AI-driven search engine is poised to disrupt traditional SEO practices and challenge the dominance of established search engines like Google. As marketers and content creators brace for these changes, it’s crucial to understand the unique attributes of ChatGPT Search

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How Can ChatGPT Transform Enterprise Content Creation and Marketing?
Content Marketing Technology
How Can ChatGPT Transform Enterprise Content Creation and Marketing?

In today’s fast-paced digital environment, enterprise content creation is evolving significantly, with marketing teams increasingly turning to advanced AI tools like ChatGPT. This shift is not merely about embracing new technology but also about redefining content creation, personalization, and delivery methodologies. This detailed analysis explores how marketing teams are successfully leveraging ChatGPT to innovate their content creation processes, thereby enhancing

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EagerBee Backdoor Targets Middle Eastern ISPs and Government Agencies
Cyber Security
EagerBee Backdoor Targets Middle Eastern ISPs and Government Agencies

There is a highly sophisticated cyber threat that has significantly evolved to target internet service providers (ISPs) and governmental bodies in the Middle East. The malicious entities behind this cyber threat are utilizing an advanced piece of malware known as the EagerBee Backdoor. Researchers from Kaspersky have unearthed a new variant of EagerBee, which is now equipped with novel components,

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Who’s Targeting Your SaaS in 2025? Top Cybercriminals to Watch
Cyber Security
Who’s Targeting Your SaaS in 2025? Top Cybercriminals to Watch

As businesses increasingly move their operations to Software-as-a-Service (SaaS) platforms, cyber threats have escalated dramatically, with 2024 seeing a notable surge in sophisticated attacks, signaling an even more challenging landscape for cybersecurity in 2025. Organizations of all sizes face the daunting task of fortifying their defenses against increasingly cunning cybercriminal organizations. Increased Incidence of SaaS Attacks Cyber threats targeting SaaS

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How Can Content Marketing Solve Common Business Challenges?
Content Marketing Technology
How Can Content Marketing Solve Common Business Challenges?

Content marketing has emerged as one of the most effective tools that businesses can use to address a wide array of challenges across different sectors. It encompasses the creation and dissemination of digital content like blogs, articles, videos, and social media posts designed to engage, inform, and retain audiences. Through well-executed content marketing strategies, companies can not only enhance their

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Leveraging Email Automation for Effective Multi-Channel Marketing
Marketing Automation / Email Marketing
Leveraging Email Automation for Effective Multi-Channel Marketing

Email marketing has evolved significantly from its early days of simple newsletters and promotional offers. Today, it is a powerful tool that integrates seamlessly with various digital platforms to create a cohesive and engaging customer experience. This article explores the transformation of email marketing into a central component of multi-channel marketing strategies, highlighting the technological advancements and data-driven approaches that

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Vidnoz AI: Revolutionizing Video Marketing with Advanced AI Tools
Content Marketing Technology
Vidnoz AI: Revolutionizing Video Marketing with Advanced AI Tools

Video marketing is gaining considerable traction as an effective and engaging way for businesses to connect with their audience, promote their offerings, and build stronger consumer relationships. This widespread increase in demand for video content has left many organizations seeking intelligent solutions to facilitate high-quality video production. One such solution is Vidnoz AI, an advanced platform designed to simplify AI

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Content Trends for 2025: AI, Video, Authenticity, and Data Insights
Content Marketing Technology
Content Trends for 2025: AI, Video, Authenticity, and Data Insights

The landscape of content creation is rapidly evolving as we approach 2025. With the fourth industrial revolution in full swing, the way we create, interact with, and market content is undergoing significant changes. As technological advancements continue to reshape the digital realm, the demand for high-quality, authentic, and data-driven content has never been higher. Content creators must navigate a complex

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Exploring Top Alternatives to Mailchimp for Email Marketing Success
Marketing Automation / Email Marketing
Exploring Top Alternatives to Mailchimp for Email Marketing Success

Email marketing remains a cornerstone of digital marketing strategies, and Mailchimp has long been a go-to platform for many marketers. However, as businesses grow and evolve, their needs often change, prompting them to search for tools better suited to their specific requirements. This article delves into the myriad of alternatives to Mailchimp available today, shedding light on their features, pricing,

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How Has Short-Form Video Redefined Digital Marketing?
Content Marketing Technology
How Has Short-Form Video Redefined Digital Marketing?

The rise of short-form video (SFV) content has profoundly changed the landscape of digital content consumption. Initially brought to prominence by TikTok, the SFV format has seen exponential growth, especially after TikTok’s exit from the market in 2020. This vacuum was quickly filled by platforms such as YouTube Shorts, Instagram Reels, and native platforms like Moj and Josh, which have

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