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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Maximize Ecommerce Success with CRM and CMS Integration
Marketing Automation / Email Marketing
Maximize Ecommerce Success with CRM and CMS Integration

In today’s rapidly advancing digital world, ecommerce businesses are continually seeking ways to optimize customer interactions and streamline content management. Given the highly competitive nature of online commerce, implementing strategies that bolster efficiency and elevate user experience has become imperative. The integration of Customer Relationship Management (CRM) systems and Content Management Systems (CMS) emerges as a powerful approach, offering businesses

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May 14, 2025
What’s Next for Email Marketing Platforms by 2030?
Marketing Automation / Email Marketing
What’s Next for Email Marketing Platforms by 2030?

Email marketing, a cornerstone of digital engagement, is poised for remarkable evolution as the industry adapts to technological innovations and market shifts. As we move toward 2030, businesses face the challenge of refining their communication strategies in a digital landscape dominated by constant change. Email marketing platforms, already vital tools for engagement, are expected to undergo significant transformations that will

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May 14, 2025
How Can B2B Thrive in the New Digital Marketing Era?
Marketing Automation / Email Marketing
How Can B2B Thrive in the New Digital Marketing Era?

In today’s fast-evolving digital landscape, B2B marketers face a plethora of challenges and opportunities that were unimaginable a few years ago. As digital marketing continues to revolutionize the ways businesses connect with their clients, traditional strategies are being replaced by innovative approaches aimed at capturing attention in an oversaturated market. The shift requires not just adapting to new technology but

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May 14, 2025
Is Brand-Centric SEO the Key to Long-Term Success?
Content Marketing Technology
Is Brand-Centric SEO the Key to Long-Term Success?

The digital marketing landscape continues to evolve, driven by changes in consumer behavior and technological advancements that redefine how companies engage with their audiences. One emerging paradigm is the integration of brand-centric SEO strategies. Unlike traditional SEO practices that focus predominantly on boosting website traffic through keyword optimization, brand-centric SEO emphasizes building and strengthening a company’s brand identity. This approach

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May 14, 2025
Can TechTarget Revolutionize Account-Based Marketing?
B2B Marketing
Can TechTarget Revolutionize Account-Based Marketing?

As businesses compete in an increasingly digital world, Account-Based Marketing (ABM) has emerged as a vital strategy for targeting high-value accounts with personalized marketing efforts. Central to the success of ABM is the availability of precise, actionable intent data that helps organizations understand customer needs. TechTarget, Inc., a global leader in the provision of such data, has made significant strides

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May 14, 2025
Boost Google Discover Visibility With Strategic Content Tactics
Content Marketing Technology
Boost Google Discover Visibility With Strategic Content Tactics

In the ever-evolving landscape of digital content distribution, platforms like Google Discover have emerged as critical arenas for publishers looking to extend their reach. Unlike traditional search engines that rely heavily on keyword optimization, Google Discover curates content based on users’ interests and search history, offering a more personalized experience. This presents unique challenges for content creators and marketers who

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May 14, 2025
Will Renewed CVE Funding Shield Us from Cyber Threats?
Cyber Security
Will Renewed CVE Funding Shield Us from Cyber Threats?

Few things cause more distress in the cybersecurity sector than the prospect of losing essential funding for programs that track and mitigate software vulnerabilities. The recent renewal of funding for Mitre Corporation’s Common Vulnerabilities and Exposures (CVE) program has come as a significant relief to security professionals waiting with bated breath over operational continuity. The CVE program, fundamental in identifying

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May 14, 2025
Is OpenAI’s New Open Source Model a Game Changer in AI?
Content Marketing Technology
Is OpenAI’s New Open Source Model a Game Changer in AI?

In a bold move at TED2025, OpenAI’s CEO Sam Altman unveiled plans for a cutting-edge open-source AI model that could potentially redefine the landscape of artificial intelligence. This announcement marks not only a pivotal moment in the AI industry but also for OpenAI itself, a company that stepped back from open source approaches amid past concerns about misuse. The renewed

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May 14, 2025
WisdomAI Raises $23M to Transform Business Intelligence
Marketing Automation / Email Marketing
WisdomAI Raises $23M to Transform Business Intelligence

In an era where businesses are inundated with vast amounts of data, harnessing these resources effectively for decision-making remains a significant challenge. Despite substantial investments in data infrastructure, many organizations are still grappling with ineffective data management. This often results in outdated dashboards, poor data hygiene, and fragmented information spreads. This problem has become more pressing than ever, prompting the

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May 14, 2025
Emerging Tech Transforming Future of Advertising and Marketing
Marketing Automation / Email Marketing
Emerging Tech Transforming Future of Advertising and Marketing

The advertising and marketing sectors are experiencing profound transformations spurred by technological advancements that redefine how businesses engage with consumers and optimize their strategies. Technologies like Artificial Intelligence (AI), Blockchain, Augmented Reality (AR), and Virtual Reality (VR) are not just enhancing operational efficiencies; they are fundamentally altering the ways audiences interact with brands. This shift is marked by increased personalization,

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May 14, 2025
How Is Klaviyo Redefining B2C CRM for Seamless Engagement?
Marketing Automation / Email Marketing
How Is Klaviyo Redefining B2C CRM for Seamless Engagement?

In the rapidly evolving landscape of business technology, the functions and features of CRM systems transform to meet contemporary needs. Klaviyo’s journey to prominence exemplifies this shift in the B2C CRM sector, driven by ever-changing consumer expectations and a demand for seamless engagement. Starting as a database platform in 2012, Klaviyo soon integrated email marketing, marking a pivotal step toward

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May 13, 2025
Revolutionize Lead Conversion with TalkWiz.ai’s AI Platform
Marketing Automation / Email Marketing
Revolutionize Lead Conversion with TalkWiz.ai’s AI Platform

In an era where businesses constantly vie for consumer attention, efficiently converting leads is pivotal for success. TalkWiz.ai has unveiled an outstanding AI-driven sales automation platform poised to radically alter the landscape of lead conversion. This groundbreaking system, boasting a remarkable 95% appointment conversion rate, empowers companies to shift focus from lead engagement to sealing deals. By harnessing the power

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May 13, 2025