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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Can AI Elevate User-Generated Content in Modern Marketing?
Content Marketing Technology
How Can AI Elevate User-Generated Content in Modern Marketing?

User-generated content (UGC) has become a cornerstone of contemporary marketing strategies, offering unparalleled authenticity and engagement. The challenge lies in transforming raw UGC into polished, professional advertisements. This is where artificial intelligence (AI) video editors come into play, revolutionizing the way brands utilize UGC. The Rise of User-Generated Content in Marketing Authenticity and Trust User-generated content provides a level of

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January 17, 2025
How Will Content Marketing Evolve by 2025?
Content Marketing Technology
How Will Content Marketing Evolve by 2025?

In recent years, content marketing has firmly established itself as a cornerstone of modern marketing strategies, enabling businesses to foster deep, meaningful connections with their target audiences. As we anticipate the year 2025, the methods used to gauge the effectiveness of content marketing continue to evolve, focusing on more sophisticated metrics and innovative tools to ensure impactful and substantial returns

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January 17, 2025
Is Direct Mail Marketing Still Effective in the Digital Age?
Marketing Automation / Email Marketing
Is Direct Mail Marketing Still Effective in the Digital Age?

In an era dominated by digital marketing, the question arises: is direct mail marketing still effective? Despite the prevalence of online advertising, direct mail continues to hold its ground, offering unique advantages that digital channels often lack. This article explores the enduring relevance of direct mail marketing, its integration with modern technology, and the tangible benefits it provides to businesses.

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January 17, 2025
Should Your Business Expand From SEO to YouTube for Growth?
Content Marketing Technology
Should Your Business Expand From SEO to YouTube for Growth?

In the ever-evolving landscape of digital marketing, businesses are perpetually seeking new avenues to enhance their online presence and drive growth. Search Engine Optimization (SEO) has long been a cornerstone of digital strategies, delivering targeted traffic and measurable conversions. However, as companies reach a mature stage in their SEO efforts, they often face the question of what comes next. Expanding

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January 17, 2025
Winning Enterprise Clients: SEO Strategies for Success and Retention
Content Marketing Technology
Winning Enterprise Clients: SEO Strategies for Success and Retention

Securing and retaining enterprise clients in the SEO industry is a sophisticated process that requires a deep understanding of enterprise planning, budgeting complexities, and tailored client engagement strategies. This article delves into the essential strategies that SEO agencies need to adopt to win and keep enterprise clients, emphasizing the importance of empathy, timing, and strategic positioning. Understanding Enterprise Budgeting and

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January 17, 2025
Are Behavior-Based Emails the Key to Future Email Marketing Success?
Marketing Automation / Email Marketing
Are Behavior-Based Emails the Key to Future Email Marketing Success?

In the evolving landscape of email marketing, personalization has emerged as a critical factor for achieving high-performance results. With the advent of customer-centric strategies, marketing emails tailored to individual preferences and behaviors have shown significant promise. The latest MoEngage Email Benchmarks Report 2025 sheds light on this trend, revealing key insights based on the analysis of 17.3 billion marketing emails.

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January 16, 2025
Optimizing Content for Google’s AI Overviews: Essential SEO Strategies
Content Marketing Technology
Optimizing Content for Google’s AI Overviews: Essential SEO Strategies

The landscape of SEO is rapidly evolving with the introduction of Google’s AI Overviews (AIOs). These AI-generated responses are now prominently displayed at the top of Google’s search engine results page (SERP). By aggregating information from various sources, AIOs provide immediate and concise answers to user queries, significantly different from traditional search result formats. This shift greatly impacts visibility and

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January 16, 2025
How Does Aviatrix RCE Flaw Endanger Cloud Networking Security?
Cyber Security
How Does Aviatrix RCE Flaw Endanger Cloud Networking Security?

Cloud networking security was recently shaken by the discovery of a severe security vulnerability termed CVE-2024-50603 in the Aviatrix Controller, a centralized management platform widely used across various cloud environments. This flaw is especially critical because it allows unauthenticated remote adversaries to execute arbitrary commands on affected systems, potentially giving them full control. Cybersecurity researchers have already observed active exploitation

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January 16, 2025
Cyber Threats Exploit YouTube and Google for Malware Distribution
Cyber Security
Cyber Threats Exploit YouTube and Google for Malware Distribution

The digital landscape is increasingly fraught with sophisticated cyber threats, as attackers exploit trusted platforms like YouTube and Google search results to distribute malware. From leveraging the trust users have in these platforms to employing advanced techniques to bypass security measures, cybercriminals are gaining ground. This article delves into the intricacies of these nefarious campaigns, highlighting how cybercriminals deceive users

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January 16, 2025
Crafting PR Campaigns That Excel in the Digital and SEO Landscape
Content Marketing Technology
Crafting PR Campaigns That Excel in the Digital and SEO Landscape

In today’s saturated digital PR environment, creating standout campaigns is more challenging than ever. Brands must move beyond generic pitches and focus on tailored strategies that resonate with journalists, meet editorial needs, and deliver content that ranks and resonates with audiences. This article explores how to craft PR campaigns that excel in the digital and SEO landscape. Understanding the Modern

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January 16, 2025
Can ECM Solutions Finally Solve Business Content Chaos?
Content Marketing Technology
Can ECM Solutions Finally Solve Business Content Chaos?

Despite the long-standing vision of a paperless workplace, many organizations persistently grapple with manual processes, siloed information, and outdated on-premise software systems. The emergence of advanced tools and solutions now makes the dream of achieving this vision increasingly feasible across industries. Yet significant challenges remain, particularly around the complexities of document migration during digital transformation to cloud ERP systems, posing

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January 16, 2025
What Are the Key SEO Trends and Strategies for 2025’s Digital Landscape?
Content Marketing Technology
What Are the Key SEO Trends and Strategies for 2025’s Digital Landscape?

The future of Search Engine Optimization (SEO) is rapidly evolving, driven by technological advancements, changing user behaviors, and innovative strategies. Businesses that fail to adapt to these changes risk being left behind in an increasingly competitive digital space. This article delves into these emerging trends, providing insights into how businesses can adapt and thrive in the ever-changing world of SEO.

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January 16, 2025