b2b-daily
Search
Close this search box.
Search
Close this search box.
Home | Authors | Tailor Jackson
Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
What Distinguishes High-Performing Content Teams?
Content Marketing Technology
What Distinguishes High-Performing Content Teams?

In the fast-paced realm of large organizations, content teams face the multifaceted challenge of producing engaging material while navigating complex environments. High-performing content teams distinguish themselves by efficiently managing stakeholders, producing versatile content across diverse channels, and aligning with organizational objectives through an intricate, strategy-driven process. Central to their success is an integrated approach encompassing six vital phases: strategy, planning,

Read More
June 4, 2025
Can Your Security Handle AutoIT-Driven Malware Attacks?
Cyber Security
Can Your Security Handle AutoIT-Driven Malware Attacks?

In recent years, cybersecurity experts have encountered increasingly sophisticated malware campaigns targeting Windows systems using the adaptable scripting language AutoIT. This method provides cybercriminals with the capability to execute intricate infection chains, posing significant challenges to existing security measures. Among the aggressive tactics identified is the deployment of a Remote Access Trojan (RAT), which cleverly infiltrates systems beginning with the

Read More
June 4, 2025
AI Revolutionizes Content Management in Ecommerce
Content Marketing Technology
AI Revolutionizes Content Management in Ecommerce

The ecommerce landscape has witnessed profound changes and advancements, marking a pivotal shift in how businesses handle content creation and management. The integration of artificial intelligence (AI) tools into the ecommerce sector has led to a revolution, streamlining processes that were once labor-intensive and time-consuming. These AI tools, powered by natural language processing and machine learning, offer a multitude of

Read More
June 3, 2025
How Can Videos Transform Your Email Campaigns?
Marketing Automation / Email Marketing
How Can Videos Transform Your Email Campaigns?

In the ever-evolving landscape of digital marketing, standing out in crowded inboxes is more challenging than ever. Email remains a steadfast tool for businesses looking to reach their audience effectively. Integrating videos into email campaigns has emerged as a powerful strategy to capture attention and boost interaction rates. Unlike traditional text-based emails, videos provide a dynamic and interactive avenue to

Read More
June 3, 2025
Transforming B2B: AI and Automation Drive Revenue Growth
Marketing Automation / Email Marketing
Transforming B2B: AI and Automation Drive Revenue Growth

In today’s rapidly evolving business landscape, marketing automation has become a cornerstone for B2B enterprises looking to boost efficiency and generate sustained growth. Initially relied upon for lead generation, its role has broadened remarkably, emerging as a crucial driver for enhancing revenue, deepening customer relationships, and accelerating sales processes. Findings from influential reports such as “The State of B2B Marketing

Read More
June 3, 2025
AI-Driven Marketing Automation Redefines Business Growth
Marketing Automation / Email Marketing
AI-Driven Marketing Automation Redefines Business Growth

In today’s fast-paced digital landscape, businesses face increasing pressure to maximize the effectiveness of their marketing efforts while minimizing costs. The shift towards artificial intelligence (AI) in marketing automation has emerged as a beacon of innovation, offering companies the opportunity to revolutionize their marketing strategies. Unlike traditional marketing tools that often prove inflexible, AI-powered systems introduce a new era of

Read More
June 3, 2025
Klaviyo Named Top Email Marketing Software by Software Experts
Marketing Automation / Email Marketing
Klaviyo Named Top Email Marketing Software by Software Experts

The announcement of Klaviyo receiving the title of top automated email marketing software for 2025 by Software Experts is a momentous development in digital marketing. It highlights Klaviyo’s dedication to advancing customer communications and shaping marketing strategies with cutting-edge technology. Klaviyo’s distinction as a leader underscores its continued innovation and a strong commitment to meeting the evolving needs of businesses

Read More
June 3, 2025
2024 Email Opt-Out Trends: Insights for Marketers
Marketing Automation / Email Marketing
2024 Email Opt-Out Trends: Insights for Marketers

The digital marketing arena has continuously evolved with rapid advancements and shifts in consumer preferences, presenting unique challenges for industry professionals. OPTIZMO Technologies recently unveiled its 2024 Email Opt-Out Infographic, shedding light on consumer behaviors and trends in email marketing. Despite ongoing changes and disruptions, including the aftermath of a global pandemic and alterations in inbox regulations, email marketing remains

Read More
June 3, 2025
Strategic SEO Roadmap: Aligning Goals for Sustainable Success
Content Marketing Technology
Strategic SEO Roadmap: Aligning Goals for Sustainable Success

In today’s fast-paced digital landscape, achieving a significant and sustainable online presence requires more than sporadic efforts or reactionary tactics. As algorithms evolve, businesses must harness the power of strategic search engine optimization (SEO) to remain competitive. Successful SEO is not merely about chasing fleeting trends or achieving short-lived victories; it demands a comprehensive approach starting with a meticulously crafted

Read More
June 3, 2025
How Can Real Estate Agents Master DIY Content Marketing?
Content Marketing Technology
How Can Real Estate Agents Master DIY Content Marketing?

Amid an evolving landscape where genuine interaction reigns supreme, real estate agents are increasingly turning to DIY content marketing strategies to navigate the increasingly complex marketplace. With the immense potential to build authentic relationships through personalized, engaging content, agents can directly influence their brand narrative in a way that resonates deeply with clients. Affordable, user-friendly tech tools empower professionals to

Read More
June 2, 2025
How Do Creators Use Automation to Boost Authentic Engagement?
Marketing Automation / Email Marketing
How Do Creators Use Automation to Boost Authentic Engagement?

In today’s digital landscape, creators face the daunting challenge of capturing and retaining audience attention amidst a sea of diverse content and rapidly shifting algorithm dynamics. The overwhelming abundance of creator profiles on social media platforms creates fierce competition for visibility and engagement; only those who can navigate these complexities with strategic finesse can hope to succeed. Furthermore, platform algorithms

Read More
June 2, 2025
Email Marketing in 2025: AI, Integration, and Personalization
Marketing Automation / Email Marketing
Email Marketing in 2025: AI, Integration, and Personalization

In today’s fast-paced digital ecosystem, email marketing battles through the influx of emerging communication alternatives to reinforce its vital role in business strategies. Its significance stems from its enduring capacity to engage audiences, acquire new consumers, and most importantly, solidify customer retention. As organizations navigate the cluttered digital landscape, email marketing’s adaptability and personalized touch continue to make it indispensable

Read More
June 2, 2025