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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Navigating iOS Changes: Boosting Email Engagement Strategies
Marketing Automation / Email Marketing
Navigating iOS Changes: Boosting Email Engagement Strategies

The realm of digital communication continues its transformation, influenced significantly by technological advancements, especially in operating systems. Apple’s iOS updates exemplify such progress, often creating profound shifts in how brands interact with consumers. These changes have led to complexities in email engagement strategies, disrupting established methodologies and causing marketers to seek innovative solutions to maintain efficacy. Apple’s latest iOS updates

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May 19, 2025
Top 5 Alternatives to Optimizely CMP for Marketers
Content Marketing Technology
Top 5 Alternatives to Optimizely CMP for Marketers

As the digital marketing arena continues to evolve, content teams find themselves needing more specialized tools that cater specifically to their expanding needs rather than a generic one-size-fits-all approach. Optimizely’s Content Marketing Platform (CMP) has been a preferred choice over the years. However, its high cost, complexity, and the absence of integrated SEO tools have driven many marketers to search

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May 19, 2025
Can AI Transform Media Sales with Smarter Pricing?
Marketing Automation / Email Marketing
Can AI Transform Media Sales with Smarter Pricing?

In the dynamic world of media sales, a pressing question revolves around whether artificial intelligence can transform pricing strategies to meet ever-evolving demands. Revenue Analytics has made significant strides with the introduction of Aida, an innovative AI-powered solution that redefines how media sales teams approach pricing and deal-making. As part of the company’s RateOptics platform, Aida integrates cutting-edge machine learning

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May 19, 2025
Mastering Digital Experience: Key to Consumer Loyalty
Marketing Automation / Email Marketing
Mastering Digital Experience: Key to Consumer Loyalty

In today’s attention-driven economy, the quality of digital experience significantly influences consumer loyalty and business success. As consumers increasingly rely on digital platforms for everyday interactions and transactions, expectations for seamless and efficient experiences have never been higher. Conviva’s “State of Digital Experience Report” highlights a growing trend: poor digital experiences result in substantial consumer frustration, revenue loss, and reputational

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May 19, 2025
Email Marketing Drives Ecommerce Growth and Loyalty
Marketing Automation / Email Marketing
Email Marketing Drives Ecommerce Growth and Loyalty

In an era dominated by social media and ever-evolving digital platforms, email marketing has carved its niche as a cornerstone strategy for ecommerce brands seeking growth and customer loyalty. While flashy apps and websites pop up with regularity, emails quietly continue to offer consistent, adaptable solutions for engaging audiences effectively. A cornerstone statistic from the Data & Marketing Association has

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May 16, 2025
Will Validity’s Acquisition Revolutionize Email Marketing?
Marketing Automation / Email Marketing
Will Validity’s Acquisition Revolutionize Email Marketing?

In a strategic move, Validity has successfully acquired Litmus to revolutionize the email marketing landscape by integrating Litmus’s advanced email optimization and testing capabilities into Validity’s robust platform. Validity, renowned for its expertise in managing CRM data and email verification, aims to construct a comprehensive system that oversees every phase of the email campaign lifecycle. With products such as DemandTools

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May 16, 2025
Can You Stay Ahead in Digital Marketing Innovation?
Marketing Automation / Email Marketing
Can You Stay Ahead in Digital Marketing Innovation?

In the rapidly evolving world of digital marketing, staying ahead of innovation poses a formidable challenge for industry professionals. As technology advances, new tools, strategies, and platforms emerge at a breakneck pace, leaving marketers in constant pursuit of the latest trends. The upcoming digital marketing conference highlights the importance of embracing these technological shifts, urging senior marketing leaders to gather

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May 16, 2025
Can Sender Revolutionize Email Marketing for Small Businesses?
Marketing Automation / Email Marketing
Can Sender Revolutionize Email Marketing for Small Businesses?

The rapidly evolving landscape of digital marketing presents both opportunities and challenges for small businesses striving to establish their presence amid fierce competition. Email marketing has long been an essential tool in this realm, but the prohibitive costs and complex features of many platforms have frequently hampered access for smaller entities. Against this backdrop, Sender emerges as a compelling alternative—a

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May 16, 2025
Which SEO Agency Will Dominate Poland’s Market in 2025?
Content Marketing Technology
Which SEO Agency Will Dominate Poland’s Market in 2025?

In the fast-paced digital landscape of 2025, Poland has established itself as a significant hub for SEO excellence. Businesses vying for growth and stability find themselves leveraging advanced digital marketing strategies, with a pronounced focus on search engine optimization. In this evolving ecosystem, several Polish SEO agencies have positioned themselves as pioneers, offering innovative solutions tailored to both local and

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May 16, 2025
Growing Your Coaching Practice: 10 Powerful Content Strategies
Content Marketing Technology
Growing Your Coaching Practice: 10 Powerful Content Strategies

In today’s digital age, coaching professionals face a dual challenge: building meaningful connections with potential clients while ensuring their expertise gets the recognition it deserves amidst intense online competition. This requires a nuanced approach that combines authenticity with strategic content marketing efforts. For coaches aiming to expand their practice, personal and trusted relationships with clients must be established even before

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May 16, 2025
The New Age of B2B: Influencers & Employee Content
B2B Marketing
The New Age of B2B: Influencers & Employee Content

As the B2B landscape evolves, businesses are reimagining strategies to communicate with their audiences, ditching outdated methods in favor of dynamic approaches. Social media influencers and employee-generated content (EGC) have become central to these shifts, revolutionizing how companies interact with their stakeholders. This transformation is fueled by the desire for authentic engagement, creativity, and tailored messaging, positioning organizations to connect

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May 16, 2025
How Can Smart Content Boost Your Ecommerce Success?
Content Marketing Technology
How Can Smart Content Boost Your Ecommerce Success?

In the competitive landscape of ecommerce, having quality products is no longer enough to guarantee business success. The digital marketplace is teeming with countless entrepreneurs and startups, marking a significant surge in competition. This influx necessitates innovative strategies for businesses to differentiate themselves effectively. The crux of this differentiation lies in developing intelligent, consumer-focused content that not only attracts attention

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May 16, 2025