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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Is Your Email Strategy Ready for New Accessibility Standards?
Marketing Automation / Email Marketing
Is Your Email Strategy Ready for New Accessibility Standards?

With the digital world continuously evolving, businesses face an imperative to adapt their strategies to remain competitive and compliant. One of the significant shifts is the increasing focus on accessibility, particularly with the implementation of the European Accessibility Act (EAA) now in effect. Accessibility standards have become essential components that shape digital communication strategies across the globe. As organizations strive

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June 16, 2025
Revolutionizing Social Media: Is Automation the Key to Success?
Marketing Automation / Email Marketing
Revolutionizing Social Media: Is Automation the Key to Success?

In the constantly evolving world of social media, businesses strive to maintain an adaptive strategy to engage their audience effectively amidst a digital landscape that demands both consistency and creativity. The challenge of balancing time-intensive daily operations with a vibrant online presence has led to the exploration of automation as a potential solution. One Click SEO’s Social Media Planner has

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June 13, 2025
Why Does Google Say It Depends in SEO Advice?
Content Marketing Technology
Why Does Google Say It Depends in SEO Advice?

Search engine optimization, commonly referred to as SEO, is a vital aspect of digital marketing, where experts attempt to decipher algorithms that determine website ranking on search engines. The significance of SEO becomes apparent when considering how critical it is for businesses to maintain visibility online. However, the Google Search Relations team often delivers guidance that is perceived as vague,

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June 13, 2025
Czech Foreign Ministry Targeted in Cyber Espionage by APT31
Cyber Security
Czech Foreign Ministry Targeted in Cyber Espionage by APT31

In a disturbing trend indicative of heightened global cyber conflicts, the Czech Ministry of Foreign Affairs has been the victim of cyber espionage attributed to APT31, underscoring the gravity of state-sponsored cyber threats in contemporary times. The cyber attack, a detailed and prolonged incursion, primarily targeted an unclassified network deemed critical infrastructure by the ministry. Reports reveal that this cyber

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June 13, 2025
How Can Business Analytics Revolutionize SEO Strategies?
Content Marketing Technology
How Can Business Analytics Revolutionize SEO Strategies?

In today’s rapidly evolving digital ecosystem, businesses face the imperative of not only attracting visitors but also converting digital engagement into tangible growth. This evolving landscape necessitates strategies that transcend the traditional boundaries of search engine optimization (SEO), integrating deeper analytical insights for a holistic approach. The convergence of business analytics with SEO emerges as a pivotal force, where data-driven

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June 12, 2025
Trend Analysis: Rise of User-Generated Content
Content Marketing Technology
Trend Analysis: Rise of User-Generated Content

In an era dominated by digital innovation, user-generated content is transforming how industries approach marketing and consumer engagement. With social media platforms becoming an integral part of everyday life, the landscape is witnessing a profound shift toward content created by everyday users. This shift not only influences audience preferences but also presents both challenges and opportunities for traditional media and

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June 12, 2025
Will 2025 Be the Year Real Estate Goes All-In on Video Marketing?
Content Marketing Technology
Will 2025 Be the Year Real Estate Goes All-In on Video Marketing?

In today’s rapidly evolving real estate market, embracing video marketing is no longer optional; it’s essential. Aisha Amaira, a MarTech expert passionate about tech integration in marketing, shares her insights on how video is revolutionizing real estate. With a wealth of experience in CRM marketing and customer data platforms, she breaks down why 2025 is the year to fully integrate

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June 12, 2025
Trend Analysis: AI in Content Marketing
Content Marketing Technology
Trend Analysis: AI in Content Marketing

Imagine the possibility of creating highly personalized marketing experiences at the push of a button, analyzing vast datasets in seconds, and automating routine tasks that previously consumed countless hours of effort. This is the reality with the integration of Artificial Intelligence (AI) in content marketing. As businesses strive to enhance their marketing effectiveness, AI emerges as a transformative force, facilitating

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June 12, 2025
How Will AI Agents Transform Marketing Strategies?
Marketing Automation / Email Marketing
How Will AI Agents Transform Marketing Strategies?

Salesforce, a leader in digital technology solutions, has introduced Marketing Cloud Next, signaling a new era in marketing landscapes driven by autonomous AI agents. By integrating highly advanced artificial intelligence capabilities into its platform, Salesforce is transitioning from conventional campaign-based strategies to “agentic marketing.” This innovative approach is defined by AI agents tasked with independently conducting campaigns, personalizing customer experiences,

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June 12, 2025
Can Storytelling Transform B2B Marketing in Data-Driven Sectors?
Marketing Automation / Email Marketing
Can Storytelling Transform B2B Marketing in Data-Driven Sectors?

In an increasingly competitive B2B landscape, companies in data-centric industries are realizing the untapped potential of storytelling as a tool for marketing transformation. Traditional data-heavy presentations often fail to forge emotional connections that resonate with audiences on a human level. Businesses in sectors such as finance, SaaS, and manufacturing are now exploring how narrative-driven marketing can turn their technical offerings

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June 12, 2025
Should You Block Auto-Translated Pages for SEO Success?
Content Marketing Technology
Should You Block Auto-Translated Pages for SEO Success?

In the rapidly evolving world of digital content, Google has continuously updated its algorithms and guidelines to ensure a richer user experience. As part of these efforts, Google revised its stance on handling auto-translated pages, emphasizing content quality over the means of creation. Previously, Google recommended webmasters use robots.txt to block automatically translated pages, suggesting a cautionary approach towards such

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June 12, 2025
Critical Chrome Update Addresses Zero-Day Security Threat
Cyber Security
Critical Chrome Update Addresses Zero-Day Security Threat

A significant security threat looms over digital landscapes as Google identifies a zero-day vulnerability in its popular Chrome web browser. Tracked under the identifier CVE-2025-5419, this threat actively exploits the V8 JavaScript engine through out-of-bounds read and write operations, enabling attackers to execute arbitrary code. Such vulnerabilities are particularly perilous because they allow unauthorized use of system resources, often leading

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June 12, 2025