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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Did the FBI Uncover 42,000 Phishing Domains?
Cyber Security
How Did the FBI Uncover 42,000 Phishing Domains?

In a landmark operation, the Federal Bureau of Investigation (FBI) recently exposed an alarming number of phishing domains, precisely 42,000, shedding light on vast cybercriminal activities linked to the notorious LabHost phishing-as-a-service (PhaaS) operation. For almost four years, LabHost spearheaded a series of fraudulent activities resulting in financial losses exceeding £100 million ($133 million). This nefarious scheme enabled cybercriminals to

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Update Chrome 136 Now for Immediate Security Protection
Cyber Security
Update Chrome 136 Now for Immediate Security Protection

In an era where online security threats are increasingly rampant, Google has made significant strides with the release of Chrome 136, emphasizing immediate user action for enhanced protection. This update targets a series of vulnerabilities, including a severe heap buffer overflow in the HTML component and three additional issues in DevTools. These security loopholes are not just mere technical glitches

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Is B2B and B2C Marketing Merging Into One?
B2B Marketing
Is B2B and B2C Marketing Merging Into One?

Marketing has historically operated within well-defined boundaries, with Business-to-Business (B2B) and Business-to-Consumer (B2C) paradigms exhibiting distinctly different strategies. B2B focused on data-driven approaches tailored to efficiency and return on investment, while B2C thrived on emotional engagement and consumer satisfaction. However, these boundaries are increasingly becoming less rigid. The evolving landscape points towards a convergence where methodologies from both sectors are

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How Can AI and Humans Combine for Effective SEO Strategy?
Content Marketing Technology
How Can AI and Humans Combine for Effective SEO Strategy?

Search engine optimization (SEO) stands as a pivotal component in digital marketing, crucial for increasing website visibility and driving organic traffic. As technology advances, artificial intelligence (AI) emerges as a powerful tool that can be synergized with human expertise to create highly effective SEO strategies. While AI can expedite processes and analyze large volumes of data, human insight remains essential

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Google’s AI: Impact on Content Creators and Search Integrity
Content Marketing Technology
Google’s AI: Impact on Content Creators and Search Integrity

The introduction of Google’s AI Overviews (AIO) function has sparked significant debate concerning the future of content creation and the integrity of search results. Google’s AIO aims to provide users with comprehensive answers by repurposing existing web content into detailed responses, posing challenges to the originality of creators’ work. Critics argue that this feature effectively undermines the value and uniqueness

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How Will Google’s Lighthouse Overhaul Impact Website SEO?
Content Marketing Technology
How Will Google’s Lighthouse Overhaul Impact Website SEO?

The technological advances in auditing tools and search engine optimization have reshaped the digital landscape today. Google’s Lighthouse, a prominent tool in performance auditing, is facing a fundamental overhaul set against the backdrop of continuous advancements in assessing website efficiency. This revamp aligns with recent insights incorporated into Chrome DevTools’ Performance panel and aims to unify performance tools, potentially affecting

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Redefining SEO: Persuasion Principles to Boost Sales and Trust
Content Marketing Technology
Redefining SEO: Persuasion Principles to Boost Sales and Trust

In the constantly shifting digital market landscape, businesses strive to find innovative approaches to enhance their online presence, with Search Engine Optimization (SEO) being at the forefront. The concept of SEO has undergone significant transformation, moving beyond traditional metrics of site traffic and keyword optimization. Today, SEO demands a more nuanced strategy that prioritizes the principles of persuasion, aiming not

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Can Python Automate Intent-Based SEO Keyword Clustering?
Content Marketing Technology
Can Python Automate Intent-Based SEO Keyword Clustering?

In the digital age, maximizing the efficiency and effectiveness of SEO strategies is crucial for businesses aiming to thrive online. As more advanced AI technologies are integrated into search engines, understanding and leveraging search intent becomes essential for optimizing digital marketing efforts. While traditional methods of keyword clustering based on semantic relevance have been valuable, Python’s capabilities offer a revolutionary

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How Does Google Handle HTTP Status Codes for SEO?
Content Marketing Technology
How Does Google Handle HTTP Status Codes for SEO?

Search engine optimization (SEO) success hinges on understanding how search engines like Google interpret various web signals. Among these signals, HTTP status codes play an essential role in how web pages are indexed, ranked, and displayed. Google’s approach to these codes, which are exchanged between a client and server to indicate the status of a web page, can impact a

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Can We Shield Ourselves Against Rising Ransomware Threats?
Cyber Security
Can We Shield Ourselves Against Rising Ransomware Threats?

Ransomware has emerged as a formidable menace in the digital age, targeting organizations across various industries with devastating financial and reputational consequences. Recent years have witnessed a concerning rise in these incidents, with organizations grappling to defend against increasingly sophisticated hacking strategies. The financial burden is no less alarming, with average incident costs reaching millions, driving businesses to urgently rethink

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How Vulnerable are Public Services to Ransomware Attacks?
Cyber Security
How Vulnerable are Public Services to Ransomware Attacks?

Public services have increasingly become prime targets for ransomware attacks, highlighting their vulnerability amid an evolving digital landscape. Ransomware threats, involving malicious software techniques to encrypt data and demand a ransom for its restoration, pose significant risks to local governance and public services. The dramatic case of the Redcar and Cleveland Council’s attack serves as a quintessential example, delineating the

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Explosive Growth of Marketing Automation Market by 2032
Marketing Automation / Email Marketing
Explosive Growth of Marketing Automation Market by 2032

In today’s rapidly evolving technological landscape, marketing automation has emerged as a crucial driver of digital transformation, revolutionizing how enterprises engage with potential customers and harness growth. From streamlining marketing processes to deploying data-driven strategies, the marketing automation market continues to witness unprecedented expansion. Valued at USD 5.76 billion as recently as 2023, the market is poised for a significant

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