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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Will 2025 Be the Year Real Estate Goes All-In on Video Marketing?
Content Marketing Technology
Will 2025 Be the Year Real Estate Goes All-In on Video Marketing?

In today’s rapidly evolving real estate market, embracing video marketing is no longer optional; it’s essential. Aisha Amaira, a MarTech expert passionate about tech integration in marketing, shares her insights on how video is revolutionizing real estate. With a wealth of experience in CRM marketing and customer data platforms, she breaks down why 2025 is the year to fully integrate

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Trend Analysis: AI in Content Marketing
Content Marketing Technology
Trend Analysis: AI in Content Marketing

Imagine the possibility of creating highly personalized marketing experiences at the push of a button, analyzing vast datasets in seconds, and automating routine tasks that previously consumed countless hours of effort. This is the reality with the integration of Artificial Intelligence (AI) in content marketing. As businesses strive to enhance their marketing effectiveness, AI emerges as a transformative force, facilitating

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How Will AI Agents Transform Marketing Strategies?
Marketing Automation / Email Marketing
How Will AI Agents Transform Marketing Strategies?

Salesforce, a leader in digital technology solutions, has introduced Marketing Cloud Next, signaling a new era in marketing landscapes driven by autonomous AI agents. By integrating highly advanced artificial intelligence capabilities into its platform, Salesforce is transitioning from conventional campaign-based strategies to “agentic marketing.” This innovative approach is defined by AI agents tasked with independently conducting campaigns, personalizing customer experiences,

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Can Storytelling Transform B2B Marketing in Data-Driven Sectors?
Marketing Automation / Email Marketing
Can Storytelling Transform B2B Marketing in Data-Driven Sectors?

In an increasingly competitive B2B landscape, companies in data-centric industries are realizing the untapped potential of storytelling as a tool for marketing transformation. Traditional data-heavy presentations often fail to forge emotional connections that resonate with audiences on a human level. Businesses in sectors such as finance, SaaS, and manufacturing are now exploring how narrative-driven marketing can turn their technical offerings

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Should You Block Auto-Translated Pages for SEO Success?
Content Marketing Technology
Should You Block Auto-Translated Pages for SEO Success?

In the rapidly evolving world of digital content, Google has continuously updated its algorithms and guidelines to ensure a richer user experience. As part of these efforts, Google revised its stance on handling auto-translated pages, emphasizing content quality over the means of creation. Previously, Google recommended webmasters use robots.txt to block automatically translated pages, suggesting a cautionary approach towards such

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Critical Chrome Update Addresses Zero-Day Security Threat
Cyber Security
Critical Chrome Update Addresses Zero-Day Security Threat

A significant security threat looms over digital landscapes as Google identifies a zero-day vulnerability in its popular Chrome web browser. Tracked under the identifier CVE-2025-5419, this threat actively exploits the V8 JavaScript engine through out-of-bounds read and write operations, enabling attackers to execute arbitrary code. Such vulnerabilities are particularly perilous because they allow unauthorized use of system resources, often leading

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The Future of Performance Marketing: Trends and Strategies
Marketing Automation / Email Marketing
The Future of Performance Marketing: Trends and Strategies

The performance marketing industry is undergoing rapid evolution, driven by technological advancements and an increased emphasis on data-driven strategies. As businesses strive to optimize marketing effectiveness, psychometric testing emerges as a potential game-changer. This approach shifts the focus from traditional methods of hiring based on intuition to a more structured evaluation of candidates, particularly for essential roles requiring precision in

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Trend Analysis: Trust in Content Marketing
Content Marketing Technology
Trend Analysis: Trust in Content Marketing

In today’s digital era, the credibility of content marketing has become a key consideration for brands striving to connect with consumers. With the internet awash in misinformation and an abundance of content, consumers have increasingly distanced themselves from messages lacking authenticity. Consequently, trust has emerged as a pivotal factor driving the success or failure of marketing strategies. This trend is

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Can AI Transform Marketing Automation’s Future?
Marketing Automation / Email Marketing
Can AI Transform Marketing Automation’s Future?

The landscape of marketing automation is poised for a transformation as companies incorporate advanced AI technologies and redefine how they interact with consumers. ActiveCampaign, a prominent platform in marketing automation, takes significant strides under new leadership. The strategic appointment of Chai Atreya as Chief Product Officer marks a critical turning point for the company. With the launch of the Active

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Is Product-Led SEO the Future of Organic Growth?
Content Marketing Technology
Is Product-Led SEO the Future of Organic Growth?

In an era where online presence is crucial, businesses continuously seek more effective and innovative ways to enhance their organic growth through search engines. The advent of Product-Led SEO (PLSEO) offers a novel perspective on organic visibility, diverting focus from traditional methods to strategically leveraging the product itself as a centerpiece for search optimization. The concept revolves around the insight

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How Is Factua Transforming Martech with AI Innovation?
Marketing Automation / Email Marketing
How Is Factua Transforming Martech with AI Innovation?

The rebranding of 930 Ventures to Factua signals a profound shift in the marketing technology landscape, emphasizing the transformative potential of artificial intelligence. This change stands as an endeavor to assist high-growth enterprises in sharpening their customer acquisition strategies, boosting engagement, and fortifying retention through AI-enabled solutions. Central to this innovation is the launch of the Factua Marketing Automation Platform,

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Is Domain Migration Really the Cause of SEO Performance Drops?
Content Marketing Technology
Is Domain Migration Really the Cause of SEO Performance Drops?

The digital landscape continues to evolve, yet some challenges that businesses face remain largely unchanged, such as managing the impact of domain migration on SEO performance. A case study from the SEO community recently highlighted this issue, where a site experienced a severe decline in search engine performance after undergoing a domain migration. Initially, this decline was attributed directly to

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