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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Is AI Redefining the Future of SEO and Digital Marketing?
Content Marketing Technology
Is AI Redefining the Future of SEO and Digital Marketing?

The evolving landscape of search engine optimization (SEO) and digital marketing is undergoing a significant transformation, with artificial intelligence standing at the forefront of this change. Revolutionizing traditional methodologies, AI technologies are altering how companies approach visibility, user engagement, and conversion metrics. With the ever-increasing capabilities of AI applications like Google’s advancements and OpenAI’s pioneering ChatGPT models, the imperative for

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June 18, 2025
Nonprofit Organizations Face Rising Threat of Cyberattacks
Cyber Security
Nonprofit Organizations Face Rising Threat of Cyberattacks

In today’s digital landscape, nonprofit organizations face an increasingly formidable adversary in the form of cyberattacks. These threats pose a growing risk to entities operating in humanitarian, social-welfare, environmental, and journalism domains globally. With cyberattacks rising by 241%, as highlighted by recent data, the intensity and sophistication of these attacks present a persistently daunting challenge for nonprofits. Mirroring the alarming

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June 18, 2025
Can Global Cooperation Stop Cybercriminals in Their Tracks?
Cyber Security
Can Global Cooperation Stop Cybercriminals in Their Tracks?

Cybercrime has become a formidable challenge for nations worldwide, evolving rapidly and demanding a unified response. The recent dismantling of the Counter Antivirus service known as AVCheck, conducted by the Dutch Police in conjunction with American and Finnish counterparts, serves as a significant triumph in the fight against cybercrime. AVCheck had been notorious for assisting malware developers in determining if

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June 18, 2025
Sojern Unveils AI-Driven Email Marketing for Hoteliers
Marketing Automation / Email Marketing
Sojern Unveils AI-Driven Email Marketing for Hoteliers

In the rapidly evolving landscape of hospitality marketing, the introduction of Sojern’s innovative AI-driven email marketing service represents a significant stride forward for hoteliers. As the industry grapples with the challenge of maximizing direct bookings, maintaining guest loyalty, and reducing dependence on Online Travel Agencies (OTAs), Sojern’s new offering emerges as a vital tool. This fully managed email marketing service

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June 17, 2025
Email Marketing: Navigating Personalization and Automation Trends
Marketing Automation / Email Marketing
Email Marketing: Navigating Personalization and Automation Trends

In the world of modern marketing, email continues to assert itself as an indispensable tool, holding strong amidst evolving digital landscapes. Acoustic’s recently released “2025 Marketing Benchmark Report” emphasizes the remarkable return on investment (ROI) that email marketing offers—even today—with an impressive $36 returned for every dollar invested. This efficacy not only showcases email’s enduring relevance but also highlights its

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June 17, 2025
CMOs: Tackling Future Challenges in Marketing Strategy
B2B Marketing
CMOs: Tackling Future Challenges in Marketing Strategy

In today’s business environment, the role of Chief Marketing Officer (CMO) has evolved into a cornerstone of organizational strategy. CMOs are tasked with steering their companies through a landscape that is constantly changing due to economic volatility, technological advancements, and shifting consumer preferences. With marketing continuing to undergo dynamic transformation, CMOs must now confront a range of new challenges. Adapting

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June 17, 2025
Closure of EMR-ISAC Raises Concerns for Emergency Services
Cyber Security
Closure of EMR-ISAC Raises Concerns for Emergency Services

The Emergence of Challenges with EMR-ISAC’s Shutdown Loss of a Key Threat Intelligence Resource During its operation, EMR-ISAC served as a central conduit for the dissemination of critical homeland security information. The cessation of EMR-ISAC, therefore, introduces a gap in the information flow and strategic coordination among emergency services. This is particularly troubling considering its previous capacity to facilitate coordinated

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June 17, 2025
Bitter Espionage Group’s Evolution in Cyber Espionage Tactics
Cyber Security
Bitter Espionage Group’s Evolution in Cyber Espionage Tactics

Over the years, the Bitter espionage group, also known as TA397, has showcased a remarkable transformation in its cyber operations, adapting its tactics to the ever-evolving cybersecurity landscape. This group, which often targets entities associated with Pakistan’s foreign affairs, has consistently refined its methods, indicating potentially state-sponsored motivations. What began as straightforward malware tools in 2016 have rapidly evolved into

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June 17, 2025
How to Set Smart Content Marketing Rates in 2025?
Content Marketing Technology
How to Set Smart Content Marketing Rates in 2025?

Understanding Key Influences on Pricing Scope of Work and Service Offerings The scope of work significantly impacts content marketing pricing, as services might range from straightforward blog writing to comprehensive strategies encompassing SEO, distribution, and analytics. When services offered extend to more detail-oriented content strategies, such as multimedia content integration or intensive SEO initiatives, the potential for increased charges becomes

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June 17, 2025
New Zealand’s Cybersecurity Orbital: Only 3% Safe from Phishing
Marketing Automation / Email Marketing
New Zealand’s Cybersecurity Orbital: Only 3% Safe from Phishing

In recent years, cybersecurity strategies have become paramount for nations navigating the challenges of digital transformation and increasing cyber threats. New Zealand, a country widely perceived as an advanced and technologically adept nation, is currently grappling with an alarming level of vulnerability in its email domain security. A startling statistic reveals that only 3% of the registered domains are adequately

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June 17, 2025
SEO Strategies for 2025: Boost Your Brand’s Online Visibility
Content Marketing Technology
SEO Strategies for 2025: Boost Your Brand’s Online Visibility

In today’s fast-paced digital landscape, mastering search engine optimization (SEO) is paramount for enhancing a brand’s online presence. As 2025 makes continual strides in technology, businesses must adapt to advanced and nuanced algorithms that prioritize user-centric content and innovative approaches over traditional methods. This year, the focus has shifted toward understanding user intentions and refining content to meet these needs,

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June 17, 2025
Can Getsitecontrol Boost Ecommerce with Email Marketing?
Marketing Automation / Email Marketing
Can Getsitecontrol Boost Ecommerce with Email Marketing?

In the increasingly crowded ecommerce landscape, businesses are driven to explore new strategies that enhance customer engagement and sales potential. Recognizing this need, Getsitecontrol has evolved from a widely used lead generation tool to a comprehensive email marketing solution that promises to transform how merchants interact with their audience. This enhancement includes features like email broadcasts, workflow automation, and contact

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June 17, 2025