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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Email Marketing’s Enduring Power in Digital Strategies
Marketing Automation / Email Marketing
Email Marketing’s Enduring Power in Digital Strategies

Email marketing stands as a cornerstone of digital strategies, consistently proving its effectiveness despite rapid technological evolution and the introduction of new marketing channels. For businesses looking to engage with audiences seamlessly and effectively, email marketing continues to offer unmatched benefits. This detailed exploration sheds light on its persistent relevance and provides tactical insights for leveraging email to its full

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May 2, 2025
Are Cybercriminals Exploiting Your Email Marketing Platform?
Marketing Automation / Email Marketing
Are Cybercriminals Exploiting Your Email Marketing Platform?

Email Marketing Vulnerabilities Email marketing platforms, while essential for business promotions and announcements, are increasingly attractive to cybercriminals due to the vast amounts of sensitive information they contain. Platforms like MailChimp housing essential subscriber data and allowing businesses to communicate seamlessly with their audiences underscore the potential for misuse. Such platforms provide attackers with the ability to send phishing emails,

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May 2, 2025
Navigating Email Marketing Changes in Apple’s iOS18 Update
Marketing Automation / Email Marketing
Navigating Email Marketing Changes in Apple’s iOS18 Update

The unveiling of Apple’s iOS18 update in December 2024 has introduced transformative features that challenge the dynamics of email marketing. As marketers contend with modified user interactions within the Apple Mail inbox, the new functionalities—Mail Categories, AI Summaries, Branded Mail, and Digest View—demand strategic adaptation. Understanding the intricacies of these updates is imperative for marketers aiming to exploit the opportunities

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May 2, 2025
Top AI Tools Revolutionizing Marketing Automation by 2025
Marketing Automation / Email Marketing
Top AI Tools Revolutionizing Marketing Automation by 2025

In a world where digital transformation is no longer a distant future but a current reality, the emergence of generative AI has significantly impacted the domain of marketing automation. Businesses are quickly adapting to a new landscape where AI agents are increasingly becoming integral to their marketing strategies—no longer an accessory but rather a necessity. These advanced technologies are driving

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May 2, 2025
Nation-State Breach Exploits Commvault’s Azure Vulnerability
Cyber Security
Nation-State Breach Exploits Commvault’s Azure Vulnerability

In the rapidly evolving landscape of cybersecurity, a zero-day vulnerability, CVE-2025-3928, was recently exploited by a sophisticated nation-state threat actor, leading to a breach in Commvault’s Microsoft Azure environment. The breach unfolded when Commvault, a renowned enterprise data backup platform, was alerted by Microsoft about unauthorized activity within their systems. Despite the unsettling nature of the breach, Commvault reassured stakeholders

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May 2, 2025
Will Google’s Deep Dive Events Transform SEO Learning?
Content Marketing Technology
Will Google’s Deep Dive Events Transform SEO Learning?

Google has announced an innovative educational series named Deep Dive, which transforms the way SEO is taught and experienced, starting with the dynamic market of the Asia-Pacific region. The company’s previous one-day events have been restructured into extensive multi-day workshops, aiming to provide comprehensive coverage on essential SEO topics. Recognizing the limitation of the one-day format—where only 25 minutes were

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May 2, 2025
5 Essential Tips for Choosing B2B Data Vendors
B2B Marketing
5 Essential Tips for Choosing B2B Data Vendors

In the ever-evolving landscape of B2B sales and marketing, the importance of clean and enriched data cannot be overstated. As businesses strive to improve targeting and automation, the quest for reliable B2B data vendors has become more crucial than ever. The enormous variety of providers available today, each specializing in data collection and enhancement, presents both opportunities and challenges for

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May 2, 2025
The Drum+: Empowering Marketers with Insights and AI Tools
Content Marketing Technology
The Drum+: Empowering Marketers with Insights and AI Tools

In today’s fast-paced and constantly changing marketing landscape, professionals must remain ahead with precise insights and innovative tools to effectively navigate industry challenges. The Drum+ emerges as a pivotal resource designed to meet the growing demands of industry experts, bridging the gap between information overload and actionable intelligence. By providing exclusive editorial content, advanced business intelligence capabilities, and AI-driven precision,

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May 2, 2025
Are Passwords Enough to Combat Rising Cyber Threats?
Cyber Security
Are Passwords Enough to Combat Rising Cyber Threats?

The digital age has propelled organizations and individuals into a cyberspace where data security is paramount, yet increasingly challenging. Historically, passwords have been the cornerstone of safeguarding digital information and systems, serving as a barrier against unauthorized access. However, as cyber threats evolve, the question of whether passwords alone offer sufficient protection is gaining traction. Today’s threat landscape is characterized

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May 2, 2025
Creative Content Marketing Triumphs: Unconventional Success Stories
Content Marketing Technology
Creative Content Marketing Triumphs: Unconventional Success Stories

In an era dominated by digital information, traditional marketing tactics have often struggled to capture the attention of elusive audiences who are increasingly savvy and skeptical of conventional promotional strategies. As businesses vie for consumer engagement, creative content marketing has emerged as a powerful alternative, offering fresh narratives and authentic connections that resonate on a deeper emotional level. Harnessing innovation

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May 2, 2025
Maximizing B2B Success with YouTube Advertising Strategies
Content Marketing Technology
Maximizing B2B Success with YouTube Advertising Strategies

As the digital advertising landscape evolves rapidly, YouTube stands out as a powerful platform for B2B marketers aiming to boost brand visibility and foster engagement. Although traditionally seen as a realm for B2C marketing, YouTube’s potential in B2B settings is increasingly evident, offering marketers the chance to reach a vast user base and engage in meaningful interactions. B2B enterprises recognize

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May 2, 2025
Are Emerging Tech Trends the Key to B2B Success?
B2B Marketing
Are Emerging Tech Trends the Key to B2B Success?

In the current business landscape, B2B companies are redefining success through innovative technology trends. The rise of artificial intelligence (AI), cloud computing, and the Internet of Things (IoT) isn’t just a theoretical concept but an operational reality shaping the future of business strategies. As companies seek to maintain competitiveness and agility, integrating these technologies into their core operational and strategic

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May 2, 2025