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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Will WhatsApp Integration Boost Your Marketing Strategy?
Marketing Automation / Email Marketing
Will WhatsApp Integration Boost Your Marketing Strategy?

ActiveCampaign’s recent acquisition of Hilos, a company specializing in WhatsApp automation, marks a pivotal movement in marketing automation as businesses increasingly embrace real-time messaging channels. This acquisition signifies a considerable shift in the industry, aligning with the growing need for personalized communication to meet the heightened expectations of today’s consumers. The integration of WhatsApp into ActiveCampaign’s suite of tools underscores

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April 30, 2025
How Will ActiveCampaign Transform WhatsApp Marketing?
Marketing Automation / Email Marketing
How Will ActiveCampaign Transform WhatsApp Marketing?

Enhancing Customer Engagement Importance of WhatsApp in Global Markets WhatsApp plays a critical role as a communication tool, particularly in regions like Latin America and Europe where it is widely used for business interactions. Through the strategic acquisition of Hilos, ActiveCampaign harnesses WhatsApp’s vast user base, enabling businesses to foster direct, meaningful conversations with their customers. This integration offers companies

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April 30, 2025
Optimize Email Marketing with Relevance and Engagement Triggers
Marketing Automation / Email Marketing
Optimize Email Marketing with Relevance and Engagement Triggers

In today’s digital landscape, email marketers encounter significant challenges as consumer attention spans dwindle and inbox fatigue becomes widespread, particularly in the post-pandemic era. With digital interactions on the rise and remote work becoming the norm, businesses must innovate to maintain their relevance and capture consumer interest effectively. Modern email marketing strategies require messages that address immediate consumer needs, fostering

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April 30, 2025
How Does Wix-ActiveCampaign Integration Boost Business Growth?
Marketing Automation / Email Marketing
How Does Wix-ActiveCampaign Integration Boost Business Growth?

In the competitive landscape of online business, where digital presence and automated marketing are paramount, the integration of Wix and ActiveCampaign offers a promising solution for sustainable growth. This collaboration brings together two industry stalwarts, combining Wix’s prowess as a leading website builder with ActiveCampaign’s cutting-edge marketing automation tools. Such integration aims to streamline business operations by providing comprehensive solutions

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April 30, 2025
Anchor Text Myths: Navigational Links vs. SEO Impact
Content Marketing Technology
Anchor Text Myths: Navigational Links vs. SEO Impact

Historical Context and SEO Anxiety The introduction of sophisticated statistical analysis by Google in the mid-2000s sparked anxiety among SEO specialists regarding the overuse of anchor text, especially within site navigation. This advanced analysis aimed to detect and penalize unnatural linking patterns that might be perceived as manipulative. The concern was that excessive repetition of anchor text, particularly in key

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April 30, 2025
Mastering Storytelling: Key Techniques for Content Marketing
Content Marketing Technology
Mastering Storytelling: Key Techniques for Content Marketing

In the dynamic digital marketing sphere, maintaining consumer attention becomes increasingly challenging given today’s fast-paced environment and evolving audience behavior. With the proliferation of content and decreasing attention spans, marketers need innovative strategies to stand out. Jennifer Kem, an established marketing authority, has revolutionized content marketing through storytelling techniques designed to captivate audiences. Her insights emphasize three key storytelling approaches:

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April 30, 2025
Conversational Marketing: Bridging B2C and B2B Gaps
B2B Marketing
Conversational Marketing: Bridging B2C and B2B Gaps

Conversational marketing is increasingly being recognized for its transformative potential in bridging interaction gaps between business and customer dynamics. In an era defined by instant gratification, consumers demand seamless, real-time communication similar to the uninterrupted engagement experienced in their everyday digital interactions. Traditional B2B marketing models, characterized by lengthy processes and delayed responses, struggle to meet these evolving demands, which

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April 30, 2025
Escaping the Content Hamster Wheel: Smarter Marketing Success
Content Marketing Technology
Escaping the Content Hamster Wheel: Smarter Marketing Success

In today’s fast-paced digital environment, content creators often face the challenge of maintaining consistent output while achieving tangible results. Many find themselves stuck in a relentless cycle of production, generating content without reaping the rewards they anticipated. Sunny Lenarduzzi, a renowned entrepreneur and marketing expert, provides a fresh perspective on how creators can navigate these challenges. Through her personal journey

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April 30, 2025
Are Non-Human Identities Cybersecurity’s Biggest Blind Spot?
Cyber Security
Are Non-Human Identities Cybersecurity’s Biggest Blind Spot?

As the digital landscape expands at an unprecedented pace, organizations are increasingly reliant on complex cloud-native environments. This evolution has given rise to a critical yet often overlooked challenge in the realm of cybersecurity: Non-Human Identities (NHIs). NHIs manifest in various forms, such as Service Accounts, IAM Roles, and other platform-specific constructs, each contributing to a daunting array of cybersecurity

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April 30, 2025
Why Is Your Content Approval Workflow Slowing You Down?
Content Marketing Technology
Why Is Your Content Approval Workflow Slowing You Down?

Navigating through content approval can often feel like maneuvering through a quagmire, affecting timelines, team productivity, and client satisfaction. In an era where digital interactions are instantaneous, a convoluted approval process can be detrimental. Inefficiencies arise from unstructured feedback, role confusion, and disparate platforms, resulting in delays and added costs. Despite these complex obstacles, pragmatic solutions exist that can significantly

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April 30, 2025
Are Businesses Ready for AI in Freelance Content Creation?
Content Marketing Technology
Are Businesses Ready for AI in Freelance Content Creation?

As artificial intelligence tools steadily gain traction in the freelance industry, organizations face an imperative to assess whether they are adequately prepared to embrace these technological advancements without risking operational integrity. Freelance content creators have increasingly turned to AI solutions to boost productivity and speed, altering the landscape of content creation in substantial ways. Companies must weigh the advantages of

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April 30, 2025
Mastering Email Deliverability: Yahoo’s New Rules Explained
Marketing Automation / Email Marketing
Mastering Email Deliverability: Yahoo’s New Rules Explained

In today’s digital communication landscape, ensuring emails reach the intended recipients’ inboxes rather than being diverted to spam folders has become a critical challenge for marketers. Recently, Yahoo has implemented significant changes to its email deliverability protocols for bulk senders, aligning closely with the standards enforced by tech giants like Google and Microsoft. This shift involves heightened requirements around email

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April 29, 2025