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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Leveraging Martech for Consistent Brand Voice and Superior Content Quality
Marketing Automation / Email Marketing
Leveraging Martech for Consistent Brand Voice and Superior Content Quality

In today’s digital landscape, maintaining a unified brand image across diverse digital marketing channels presents significant hurdles for modern marketers. These challenges, such as inconsistencies in visuals, messaging, and tone, can adversely impact a brand’s perception and effectiveness in the competitive digital sphere. Fragmented brand communication often leads to confusion among consumers, diluting the brand’s recognition and credibility. Furthermore, the

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February 28, 2025
How Can Nonprofits Boost Email Newsletter Engagement Effectively?
Marketing Automation / Email Marketing
How Can Nonprofits Boost Email Newsletter Engagement Effectively?

Nonprofits often struggle to ensure that their email newsletters effectively reach and engage their audience. With digital marketing channels expanding, a thoughtful email marketing approach remains essential for connecting with stakeholders.  Delivering Value and Personalization Deliver Genuine Value A key aspect of enhancing your nonprofit’s email newsletter engagement is providing real value in every email. As Jennifer Gremmert suggests, it’s

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February 27, 2025
The Evolution of Content Marketing: From Creation to Strategic Distribution
Content Marketing Technology
The Evolution of Content Marketing: From Creation to Strategic Distribution

Content marketing has undergone significant changes in the digital age, transforming from simple content creation to a comprehensive strategy that ensures visibility, engagement, and action. This evolution is driven by advancements in technology, shifts in consumer behavior, and the increasing competition in the digital landscape. The mission of content marketing today is not merely to produce high-quality content, but to

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February 27, 2025
Boosting Awareness of Sustainable Building Materials Through Content
Content Marketing Technology
Boosting Awareness of Sustainable Building Materials Through Content

The construction industry is a major contributor to global carbon emissions, making the adoption of sustainable building materials crucial. However, a significant challenge remains: many consumers are unaware of eco-friendly alternatives. This article explores how content marketing can bridge this knowledge gap and promote the use of sustainable materials. The Importance of Consumer Education Raising Awareness of Eco-Friendly Alternatives Consumers

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February 27, 2025
How Will AI and Personalization Transform Content Marketing by 2025?
Content Marketing Technology
How Will AI and Personalization Transform Content Marketing by 2025?

Content marketing is poised for a seismic shift, with AI and personalization at the helm of this transformation. Marketers are increasingly leveraging advanced technologies to enhance productivity and engagement, tailoring content to meet the bespoke needs of modern consumers. As we delve into the future, it becomes essential to understand how these trends will redefine content marketing strategies and customer

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February 27, 2025
Mastering Arabic SEO to Expand Your Business in the Middle East
Content Marketing Technology
Mastering Arabic SEO to Expand Your Business in the Middle East

Entering or expanding within the Middle East market requires a strategic approach to Arabic SEO. This involves optimizing your website to rank higher on search engine results pages (SERPs) for Arabic-speaking users. With a vast online audience in the region, mastering Arabic SEO can significantly enhance your business’s online visibility. Understanding the Middle East Market Researching Search Engine Preferences Before

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February 27, 2025
AI Overviews Outpace Organic Search in Volatility, SEO Strategies Shift
Content Marketing Technology
AI Overviews Outpace Organic Search in Volatility, SEO Strategies Shift

In the ever-evolving landscape of search engine optimization (SEO), recent research has highlighted a significant trend: AI Overviews (AIOs) are changing far more rapidly than traditional organic search results. This shift has profound implications for SEO professionals, necessitating a reevaluation of strategies to maintain and enhance search visibility. As digital marketing continues to adapt to user needs and technological advancements,

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February 27, 2025
How Are Cybercriminals Evolving Malware in Early 2025?
Cyber Security
How Are Cybercriminals Evolving Malware in Early 2025?

The first quarter of 2025 has seen cybercriminals launching increasingly aggressive malware campaigns and refining their attack methods. From advanced ransomware to stealthy information stealers, the tactics and sophistication of these cyber threats have significantly evolved. This article provides an in-depth look at five notable malware families that have been particularly active during this period. Each malware family is analyzed

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February 27, 2025
How Will Mailchimp’s New Popup Forms Benefit Marketers and SMBs?
Marketing Automation / Email Marketing
How Will Mailchimp’s New Popup Forms Benefit Marketers and SMBs?

Intuit Mailchimp has recently unveiled a series of product enhancements, including a completely revamped popup forms feature currently in beta. These enhancements are designed to help marketers target and engage site visitors with branded, interactive popup forms, thereby facilitating audience growth and lead generation. This article will explore how these new features benefit marketers and small-to-medium businesses (SMBs). Enhanced Customization

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February 27, 2025
How Are Infostealers Impacting Cybersecurity and Data Protection?
Cyber Security
How Are Infostealers Impacting Cybersecurity and Data Protection?

The increasing prevalence of infostealers poses a substantial threat to both corporate and consumer security, underscoring the need for vigilant data protection measures. With infostealers spreading through various means like phishing, drive-by downloads, and malicious ads, companies and individuals are at heightened risk of having sensitive data pilfered and sold on the dark web. Recent developments in cybersecurity, including a

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February 27, 2025
Hightouch Raises $80M to Boost AI-Driven Marketing Personalization
Marketing Automation / Email Marketing
Hightouch Raises $80M to Boost AI-Driven Marketing Personalization

In a significant development for the marketing and AI sectors, Hightouch, a leading entity in data and AI technology, has successfully secured $80 million in Series C funding. This influx of capital, led by Sapphire Ventures’ Rajeev Dham, pushes Hightouch’s valuation to a remarkable $1.2 billion. The funding round also saw participation from notable investors such as NVC, ICONIQ Growth,

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February 26, 2025
How Can Airlines Enhance Traveler Engagement with Destination Content?
Content Marketing Technology
How Can Airlines Enhance Traveler Engagement with Destination Content?

Airlines frequently focus their marketing strategies on the booking phase, engaging with potential travelers primarily when they are ready to book a flight. However, this narrow focus often neglects an equally critical stage in the traveler’s journey—the inspiration phase. This is the period when individuals are still undecided about their next destination and are open to ideas and suggestions. By

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February 26, 2025