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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Are AI and Short-Form Videos Revolutionizing B2B Marketing?
Content Marketing Technology
How Are AI and Short-Form Videos Revolutionizing B2B Marketing?

In an era where technological advancements are reshaping industries across the board, B2B marketing is no exception. The recent LinkedIn report sheds light on the transformative impacts of artificial intelligence (AI) and short-form videos, highlighting how these elements are revolutionizing B2B marketing strategies. AI’s integration is not only increasing efficiency but also posing some significant challenges for marketing professionals. Meanwhile,

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February 19, 2025
Are Your Xerox Printers and Healthcare Software Vulnerable to Attacks?
Cyber Security
Are Your Xerox Printers and Healthcare Software Vulnerable to Attacks?

As our reliance on technological devices increases, so does the threat landscape, which continues to evolve drastically and swiftly. Recent security vulnerabilities disclosed in Xerox VersaLink C7025 multifunction printers (MFPs) and popular healthcare software are opening pathways for cyberattacks that could expose sensitive information and disrupt operations critically. Xerox VersaLink C7025 Printer Vulnerabilities Exploiting Printer Configurations Recent discoveries have shown

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February 19, 2025
How Will AI Transform Content Creation in the Marketing World?
Content Marketing Technology
How Will AI Transform Content Creation in the Marketing World?

The advent of artificial intelligence (AI) is poised to revolutionize various industries, and content creation in the marketing world is no exception. As AI technologies continue to evolve, they offer new opportunities and challenges for marketers. This article explores how AI will transform content creation, the balance between AI efficiency and human creativity, and the implications for marketing teams. The

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February 18, 2025
Diverse Backgrounds Fuel Credible Security’s Innovative Approach
Cyber Security
Diverse Backgrounds Fuel Credible Security’s Innovative Approach

In early 2025, Credible Security sprang into action, founded by Josh Yavor, Kim Burton, and Jessica Walters, each bringing unique and non-traditional backgrounds to the sweeping landscape of cybersecurity. Their varied experiences, ranging from teaching and classical studies to IT consulting and organizational management, meld seamlessly to shape the firm’s philosophy and underpin its strategic direction. This article explores how

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February 18, 2025
How Can SEO Increase Bookings for Your Vacation Rentals?
Content Marketing Technology
How Can SEO Increase Bookings for Your Vacation Rentals?

Travelers today can effortlessly browse through countless vacation rental options with only a few clicks. With so much competition, a strong online presence is critical to success in the vacation rental space. With competition from large players like VRBO, Airbnb, and Booking.com, small local vendors can no longer solely rely on word-of-mouth or local listings. You need a robust SEO

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February 18, 2025
How Can AI Revolutionize Your Email Marketing Strategy?
Marketing Automation / Email Marketing
How Can AI Revolutionize Your Email Marketing Strategy?

With the increasing complexity and competition in the digital marketing landscape, businesses are turning to AI-powered solutions to stay ahead. Imagine the ability to craft highly personalized emails that cut through the noise and land directly in your customers’ inboxes, ready to engage and convert them. That’s what AI can bring to your email marketing strategy. From saving time through

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February 17, 2025
How UGC is Transforming Marketing for DTC Brands
Content Marketing Technology
How UGC is Transforming Marketing for DTC Brands

User-generated content (UGC) is becoming an invaluable asset for direct-to-consumer (DTC) brands, fundamentally transforming marketing strategies and offering a competitive edge. In today’s saturated digital landscape, leveraging UGC has proven to be a game-changer, allowing brands to cut through the noise and connect with consumers on a deeper level. This content, created by real customers and shared through social media

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February 17, 2025
Measuring and Optimizing Video Marketing Success for Maximum Impact
Content Marketing Technology
Measuring and Optimizing Video Marketing Success for Maximum Impact

Video marketing has steadily become an indispensable asset for businesses, particularly within the SaaS and technology industries. With an impressive 91% of businesses projected to use video as a marketing tool in 2024 and a noteworthy 90% of those businesses attesting to a positive return on investment (ROI), it is imperative to comprehend the methodologies and metrics essential for evaluating

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February 17, 2025
SEO Trends 2025: Adapting to AI, Voice Search, and User Experience
Content Marketing Technology
SEO Trends 2025: Adapting to AI, Voice Search, and User Experience

As we move through 2025, the landscape of search engine optimization (SEO) continues to evolve rapidly. Businesses today must stay ahead of the curve by adapting to the latest trends in AI, voice search, and user experience to maintain their online visibility and competitiveness. The integration of artificial intelligence (AI) has significantly transformed how search engines process and present information.

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February 17, 2025
Are You Utilizing These 15 Essential Content Marketing Types?
Content Marketing Technology
Are You Utilizing These 15 Essential Content Marketing Types?

In today’s digital age, content marketing has become a cornerstone of successful business strategies. With a plethora of content types available, it can be overwhelming to determine which formats will best serve your brand’s goals. This article delves into 15 essential content marketing types that can enhance your brand visibility, engage your audience, and drive conversions. By understanding and leveraging

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February 17, 2025
AI UGC Revolutionizes Creative Testing and Efficiency in Mobile Marketing
Content Marketing Technology
AI UGC Revolutionizes Creative Testing and Efficiency in Mobile Marketing

The undeniable revolution that AI-generated user-generated content (AI UGC) has brought to mobile marketing is both fascinating and transformative. AI-powered tools are now making it possible to streamline these workflows, significantly impacting how creative testing and asset production are conducted within mobile marketing. Traditional Challenges in Creative Testing Resource-Intensive Production Developing and optimizing creative assets required vast pools of resources

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February 17, 2025
Effective SEO Strategies for Agencies: Boost Rankings and Traffic
Content Marketing Technology
Effective SEO Strategies for Agencies: Boost Rankings and Traffic

In the competitive world of digital marketing, agencies must stay ahead of the curve to ensure their clients’ success and their own survival. Search Engine Optimization (SEO) is a critical component of this success, as it directly improves search rankings and drives organic traffic. Understanding how to effectively implement SEO strategies can mean the difference between a stagnant digital presence

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February 17, 2025